the accounting software market
Italy

MARKET SUMMARY

1.1 Definition and presentation

Accounting is an integral part of any organization - as soon as its activities involve cash management - be it a business, a governmental or non-profit organization, While SMEs choose a precise software to carry out a specific mission (human resources, sales, accounting, finance, etc.), large companies are equipped with ERP (Enterprise Resource Planning) a software that allows them to manage all operational activities, including accounting. The global accounting software market is growing rapidly, largely dominated by the United States. Currently in Italy, the market for management software is divided into five macro-categories:

- Free packages/Open Source;

- Billing software below 1'000 euro;

- ERP solutions above €15,000;

- Integration between existing software: from 2,000 to 4,000 euro;

- Tailor-made and vertical software: €4,000 to €15,000 depending on the case.

In addition to management software, new entrants offer cloud computing solutions. They also take advantage of the new practices and expectations of SMEs and start-ups to develop new, increasingly appropriate and cutting-edge solutions. Market growth is driven by innovation; for example, high potential is seen in regard to the increase of the automation in reporting and accounting processes.

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