Summary of our market study

Data centers, evolving since the mid-20th century into a complex network of servers and computer components for data storage, processing, and distribution, have become crucial for organizations. The construction and maintenance of such facilities entail high initial investments and security measures against energy failures and cyber attacks. Despite these challenges, Italy's data center market, though fragmented and costly, is poised for robust growth. This expansion is driven by the increasing adoption of community cloud technology, the improved efficiency of the internet for data exchange, and the strategic shift by companies to outsource data storage for cost reduction and security enhancement. However, no specific numerical data starting from 2020 is provided in the text to quantify this trend.

Emerging Trends in Italy's Data Center Market

In Italy, the data center market presents a picture of significant expansion, emphasizing certain trends that are driving the industry forward. The continuous evolution of IT infrastructure has given rise to a burgeoning demand for data centers, fueled by factors that include advancements in cloud technology and the increasing need for data exchange over efficient internet networks. One notable trend is the rising popularity of community cloud technology, which can be attributed to its collaborative approach. This model offers shared cloud computing services to a limited number of organizations, promoting cost-effectiveness and efficiency. It subsequently enhances the demand for the kind of robust data infrastructure that data centers provide. Moreover, with the escalating amount of data being generated, some Italian companies are seeking external data storage solutions to manage their substantial data volumes. This is not just a move to cut down on costs but also to ensure greater security for their data. Outsourcing data management to data centers has become a strategic choice for businesses concerned with cybersecurity and reliable data handling. There’s an acknowledgment, too, of the higher investment and security demands associated with constructing and operating a data center.

Despite these challenges, the Italian data center market exhibits a fragmented structure, consisting of numerous data centers that are integral to the country's economy and the business operations of the companies leveraging them. With the combination of the demand dynamics and current market structure, the number of data centers in Italy is projected to increase significantly. Although the exact figures are not stated in the given text, the context suggests a market that is poised for continued growth, intersecting with technological advancements and the shifting operational needs of modern enterprises.

Key Players Shaping the Italian Data Center Landscape

The Italian data center market is a vibrant ecosystem where various organizations emerge as pivotal players, contributing to the robust expansion of this sector. These entities range from local providers to international giants, each bringing unique strengths, services, and strategic focus areas to the table. While the market appears fragmented, the influence and capabilities of these key actors are unmistakable.

  • Telecom Italia (TIM) – As one of the primary telecommunications companies in Italy, TIM plays a considerable role in the data center market. Offering a broad range of services that include cloud computing, hosting, and data management, TIM is well-positioned to serve the growing demands of this sector, especially given its extensive infrastructure and technological expertise.
  • Aruba S.p.A. – Aruba is an Italian company recognized for its web hosting, e-mail, PEC, and domain registration services. However, its influence extends substantially into the data center space, where the company has invested in creating advanced, eco-friendly data center parks that appeal to environmentally conscious clients and those requiring high-security facilities for their data storage needs.
  • Equinix, Inc. – With a global footprint, Equinix operates a range of International Business Exchange (IBX) data centers across numerous countries which also includes Italy. Their presence in Italy signifies their commitment to providing a global platform where customers can interconnect and exchange critical data within a robust and secure environment. Equinix's strategic locations offer Italian businesses direct access to a wide array of networks and cloud service providers.
  • Retelit – With a notable presence in the Italian market, Retelit offers a comprehensive suite of digital services including data centers, fiber optics, and digital solutions. Their investment in the technological backbone of Italy reflects their dedication to offering cutting-edge connectivity and data processing solutions to their clients.
  • Engineering D.HUB – As an entity that is part of the Engineering Group, D.HUB specifically delivers services in the outsourcing and cloud computing domain, including data center services. With a focus on innovating and optimizing the digital transformation processes, Engineering D.HUB brings significant expertise to the businesses looking for reliable IT infrastructure and support.
  • Fastweb – Fastweb is another leading telecommunication company that extends its services to the data center realm. By leveraging their telecommunication prowess, they deliver enterprise-level data center solutions that provide businesses with the connectivity and data services necessary for modern operations. 
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1 Market Summary

1.1 Definition and presentation

The concept of a data center as a repository of a quantity of information has its roots in the first half of the 20th century, a time when the first computer specifically made to store data dates back.

In nearly 80 years, data centers have undergone considerable transformations aimed at enriching their functionality. Today, therefore, the term data center refers to a large network of interconnected servers and computer components usually used by organizations for remote data storage, processing and distribution. Data center components usually include mainframes, servers, storage bays, network and telecommunications equipment, etc.

Building a facility as such requires a high initial investment. In addition, security of the infrastructure, both in terms of power and against cyber attacks, is crucial to ensure its proper operation. In Italy, these are some of the difficulties that have led the market structure to look fragmented, characterized by a very large number of data centers, wasteful both for the country's economy and for the companies that use them. Nevertheless, undoubtedly, the data center market is booming and is expected to show sustained growth in the coming years due in part to:

  • The growing popularity of community cloud technology;
  • The exchange of data related to the use of an increasingly efficient Internet network;
  • The need for some companies to outsource the storage of a significant amount of data at their disposal to reduce costs or for security reasons.

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Companies quoted in this study

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Amazon Web Services
Google Cloud
Fastweb
Aruba
BT
Irideos
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