Content of the study

Available languages

MARKET OVERVIEW

1.1 Definition and scope of study

A podcast is an audio content distributed via RSS (Really Simple Syndication). The podcast can be native, i.e. created in first intention to be a podcast, or replay, meaning taken from a broadcast and transformed into replay content. 

The word podcast comes from the contraction of the words "iPod" and "broadcast", a word coined in 2004 to refer to the rise of this type of content in the United States since the early 2000s.

The podcast market surged in 2020 with 900,000 podcasts created worldwide. For comparison, only a little over 300,000 podcasts had been created in 2019. Estimated to be a multibillion-dollar market, the compound annual growth rate is estimated at 24.6% between 2020 and 2026. The convenience and ease of use of this format is driving the market. In fact, technological advances, the ability to perform various tasks while listening to a podcast, as well as the effortless distribution of open educational resources are the elements that contribute to the success of podcasts.

The Italian market is following the global trend. The first Italian podcast was launched in 2004 by Jacopo Fo. In 2014, the American podcast Serial democratized the podcast market in Italy. Now, the most listened podcasts in Italy are Muschio Selvaggio, Il podcast di Alessandro Barbero: Lezioni e Conferenze di Storia and La Zanzara.

The Italian market has almost 26,000 podcasts, of which 42.25% were created in 2020. In August 2021, the production of podcasts has exceeded the production of 2019, and represents 21.63% of the total production of Italian podcasts. 

These increases are also partly due to the Covid 19 pandemic. In fact, between December 2019 and March 2020, podcast listening increased by 50%. Not limited to listening, Italians are also discovering themselves as content producers. Since March 3, in the midst of the containment period, podcast production has increased by 600% in the education category, and 700% in the free time category.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

To keep reading, buy the full research

What is in this market study?

  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What are the latest trends in this market?
  • What is the positioning of companies in the value chain?
  • How do companies in the market differ from each other?
  • Access company mapping and profiles.
  • Data from several dozen databases

  • This market study is available online and in pdf format (30 p.)
  • Consult an example PDF or online
  • Recent reviews ★★★★☆ 
Buy this market study 89€

Availability within 1 business day

Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

  • Top Universities
  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

Control

  • Continuously updated
  • Permanent watch

Method

  • Synthetic structure
  • Standardized charts

Reviews (5)

The dance school market - France

Publicado en 06/01/2022 by Malcolm Vincent

Many interesting figures on this little studied, poorly known and rapidly developing activity


Businesscoot Response:

Hello Malcolm, Thank you for your feedback. We are very happy to see that you liked our service. :)

The driving school market - France

Publicado en 12/01/2022 by Simon Toffaletti

Currently developing an entrepreneurial project around the driving school sector, this complete, synthetic and financially accessible study accelerates my steps.


Businesscoot Response:

Hello Simon, Thank you for your feedback on our study, we are very happy to contribute to the success of your project. We are also very pleased to see that you liked our service and our pricing. :)

The market for the organisation of sporting events - France

Publicado en 27/01/2021 by Edward - Revolugo

Very expensive for a study that includes many official documents, that are easy to find and that only deal with the surface of the subject


Businesscoot Response:

Hello Edward, Thank you for your feedback. This study has been updated and is immediately available in your client area. We regret that our study did not provide you with the desired insight. Nevertheless, please be assured that we have carefully controlled our sources and worked hard to gather, sort and organize the data we have to make this study as clear and readable as possible. :)

The e-learning and MOOCs market - France

Publicado en 20/11/2020 by Lamice Denguir - Knowledge & Skills

A list of sources is missing, as well as updated data for 2020


Businesscoot Response:

Hello Lamice, Thank you for your feedback. This study has been updated and is immediately available in your customer area. :)

The market for the organisation of sporting events - France

Publicado en 01/10/2020 by Celine Craipeau - Jellyfish

I found the study relevant, clear and readable. It was easy to pick out the relevant information for my project!


Businesscoot Response:

Hello Céline, Thank you for your feedback. This study has been updated and is immediately available in your customer area. We are happy that it met your expectations. We hope you will give us a 5/5 for the next one ;)