Summary of our market study

Get all the information you need
to understand this market

Detailed content of our market study

Inforamtion

  • Number of pages : ~ 40 pages
  • Format : Digital and PDF versions
  • Last update :
Update Details

Summary and extracts

1 Market overview

1.1 Definition and scope of study

A podcast is an audio content distributed via RSS (Really Simple Syndication). The podcast can be native, i.e. created in first intention to be a podcast, or replay, meaning taken from a broadcast and transformed into replay content. 

The word podcast comes from the contraction of the words "iPod" and "broadcast", a word coined in 2004 to refer to the rise of this type of content in the United States since the early 2000s.

The podcast market surged in 2020 with 900,000 podcasts created worldwide. For comparison, only a little over 300,000 podcasts had been created in 2019. Estimated to be a multibillion-dollar market, the compound annual growth rate is estimated at 24.6% between 2020 and 2026. The convenience and ease of use of this format is driving the market. In fact, technological advances, the ability to perform various tasks while listening to a podcast, as well as the effortless distribution of open educational resources are the elements that contribute to the success of podcasts.

The Italian market is following the global trend. The first Italian podcast was launched in 2004 by Jacopo Fo. In 2014, the American podcast Serial democratized the podcast market in Italy. Now, the most listened podcasts in Italy are Muschio Selvaggio, Il podcast di Alessandro Barbero: Lezioni e Conferenze di Storia and La Zanzara.

The Italian market has almost 26,000 podcasts, of which 42.25% were created in 2020. In August 2021, the production of podcasts has exceeded the production of 2019, and represents 21.63% of the total production of Italian podcasts. 

These increases are also partly due to the Covid 19 pandemic. In fact, between December 2019 and March 2020, podcast listening increased by 50%. Not limited to listening, Italians are also discovering themselves as content producers. Since March 3, in the midst of the containment period, podcast production has increased by 600% in the education category, and 700% in the free time category.

List of charts presented in this market study

  • Évolution de la taille du marché mondial des podcasts
  • Nombre de podcasts créés, par pays
  • Evolution des types d'auditeurs de podcasts
  • Principaux motifs d'écoute de podcast
  • Utilisation des réseaux sociaux
Show more Hide

All our studies are available online in PDF format

Take a look at an example of our research on another market!

Do you have a question about this study?   +44 238 097 0676

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Spotify Italy
Apple Italia
iHearthMedia
Amazon Italia
Sirius XM

Choosing this study means :

Access to more than 35 hours of work

Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.

Benefit from 6 years' experience and over 1,500 industry reports already produced

Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.

Our know-how and methodology enable us to produce reports that offer unique value for money.

Access to several thousand articles and paid-for data

Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).

To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)

Guaranteed support after your purchase

A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676

A digital format designed for our users

Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.

Our offers :

the podcast market | Italy

99 €
  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What is the positioning of companies in the value chain?
  • Data from several dozen databases

5 reports pack (-15%) IT Italy

75.6 € / study
378 € instead of 445 € -15%
  • 5 reports at €75.6 excluding VAT per study to choose from our Italian catalogue for 12 months
  • Save 15% on additional studies purchased
  • Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)

See the terms and conditions of the pack and the refund of unused credit.

Updates

Our customer references

They have consulted our studies Discover the opinions (+500)

Malcolm Vincent
Linkedin logo

Malcolm Vincent

Astoria Finance

Gregoire de Castelnau
Linkedin logo

Gregoire de Castelnau

Stags Participations

Timothé Huignard
Linkedin logo

Timothé Huignard

PWC

Paul-Alexis Kebabtchieff
Linkedin logo

Paul-Alexis Kebabtchieff

BCG

Aymeric Granet
Linkedin logo

Aymeric Granet

Publicis Consultant

interviews & case studies All interviews and case studies (45)

La pépite Interview

BFM Business

Paul-Alexis Kebabtchieff

Boston Consulting Group

Marie Guibart

Kea Partners

Elaine, Durand

Crédit Agricole, Information & Veille

Philippe Dilasser

Initiative & Finance

Anne Baudry

Metro

Amaury Wernert

Kroll (Duff & Phelps)

Smart Leaders Interview

B-Smart

Do you have a question ?
Our team is at your disposal at   +44 238 097 0676