1.1 Definition and scope of study
A podcast is an audio content distributed via RSS (Really Simple Syndication). The podcast can be native, i.e. created in first intention to be a podcast, or replay, meaning taken from a broadcast and transformed into replay content.
The word podcast comes from the contraction of the words "iPod" and "broadcast", a word coined in 2004 to refer to the rise of this type of content in the United States since the early 2000s.
The podcast market surged in 2020 with 900,000 podcasts created worldwide. For comparison, only a little over 300,000 podcasts had been created in 2019. Estimated to be a multibillion-dollar market, the compound annual growth rate is estimated at 24.6% between 2020 and 2026. The convenience and ease of use of this format is driving the market. In fact, technological advances, the ability to perform various tasks while listening to a podcast, as well as the effortless distribution of open educational resources are the elements that contribute to the success of podcasts.
The Italian market is following the global trend. The first Italian podcast was launched in 2004 by Jacopo Fo. In 2014, the American podcast Serial democratized the podcast market in Italy. Now, the most listened podcasts in Italy are Muschio Selvaggio, Il podcast di Alessandro Barbero: Lezioni e Conferenze di Storia and La Zanzara.
The Italian market has almost 26,000 podcasts, of which 42.25% were created in 2020. In August 2021, the production of podcasts has exceeded the production of 2019, and represents 21.63% of the total production of Italian podcasts.
These increases are also partly due to the Covid 19 pandemic. In fact, between December 2019 and March 2020, podcast listening increased by 50%. Not limited to listening, Italians are also discovering themselves as content producers. Since March 3, in the midst of the containment period, podcast production has increased by 600% in the education category, and 700% in the free time category.
To keep reading, buy the full research
What is in this market study?
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What are the latest trends in this market?
- What is the positioning of companies in the value chain?
- How do companies in the market differ from each other?
- Access company mapping and profiles.
- Data from several dozen databases
This market study is available online and in pdf format (30 p.)
- Consult an example PDF or online
Availability within 1 business day
1 sector analyzed
in 40 pages
The market for the organisation of sporting events - France
Publicado en 22/09/2022 by Laure Lehaut - Le Haut Potentiel
Très clair et didactique. Bien documenté tout en restant synthétique. Beau travail!
Merci beaucoup Laure pour votre avis qui nous est précieux. Nous sommes ravis d'avoir été à la hauteur de vos attentes!
The e-learning and MOOCs market - France
Publicado en 18/08/2022 by VT KTEK
A very complete study where all sources are cited
The driving school market - France
Publicado en 17/08/2022 by Marie-Anne BOURDIAUX - ECOLE DE CONDUITE ACCELEREE
Study carried out by professionals which allowed me to deepen my knowledge of the market. Too bad that it was already 2 years old, the market being in constant evolution, I would have liked updated figures
The dance school market - France
Many interesting figures on this little studied, poorly known and rapidly developing activity
Hello Malcolm, Thank you for your feedback. We are very happy to see that you liked our service. :)
The driving school market - France
Publicado en 12/01/2022 by Simon Toffaletti
Currently developing an entrepreneurial project around the driving school sector, this complete, synthetic and financially accessible study accelerates my steps.
Hello Simon, Thank you for your feedback on our study, we are very happy to contribute to the success of your project. We are also very pleased to see that you liked our service and our pricing. :)