Buy the full study
Summary
The pandemic radically accelerated the adoption of digital and online tutoring, transitioning the sector towards ed-tech, which is expected to expand at a 16.4 percent annual growth rate to reach €404 billion by 2024. Italy's market shows resilience with an estimated value of €2.5 billion despite challenges posed by Covid-19, with Italian families spending on average €1,600 per year on tutoring. Trends indicate a move towards hybrid learning, augmented reality in education, and increased digital skills development, with a growing preference for tutors with a background in psychology. However, the Italian market struggles with a significant black market worth €800 million, where 90 percent of private tutoring is not declared to tax authorities.
Navigating the Complex Landscape of Italian Tutoring Demand
The Italian tutoring market has seen significant transformations and continues to evolve, catering to a range of demands from primary to secondary education levels. It is most utilized by high school and college students, often driven by parent initiatives, who see a competitive edge in personalized face-to-face tutoring. Online private lessons have also gained traction, favored for their flexibility and affordability. The Italian market is highly fragmented; it comprises a vast array of both clients and providers, with approximately 90 percent of the business believed to be operating under the table, evading strict regulation.
Recent studies estimate that the tutoring market in Italy commands a turnover of around 2.5 to 3 billion euros, indicating a robust demand for academic support services. Italian students' engagement with tutoring services is relatively high, with about one in three high school students availing such services. On average, a student dedicates between 50 and 70 hours annually to tutoring sessions. The global tutoring industry is experiencing vigorous growth, projected to rise from about 92.59 billion dollars to between 170 and 180 billion dollars in a few years, with Asia being the central driving force behind this expansion. In contrast, the domestic Italian market remains substantial despite setbacks due to the Covid-19 pandemic. The pandemic itself drastically influenced the structure of demand, leading to a surge in online tutoring and ed-tech solutions. Statistical analysis reveals that the cyclical nature of tutoring demand spikes around the beginning of the academic year and during crucial examination periods. This seasonality is mirrored in search trends, with queries for tutoring services peaking during these high-stress times. In recent years, trends have emerged that lean towards digital education, emphasizing student autonomy, hybrid learning systems, e-learning platforms upgrades, and innovative educational support.
One key trend in the demand for tutoring is the increasing preference for tutors with backgrounds in psychology, aiming to address students' stress management and enhance their academic performance holistically. The demand is notably heightened during critical homework assignments and exams, underlining the need for swift support, whether virtually or in person. The Italian educational investment is relatively low, amounting to between 8,000 and 9,000 euros per student, which ranks last in Europe, tying with Greece. This lack of investment may contribute to higher demand for supplementary education services. Educational attainment in Italy is somewhat polarized, with a significant gap between the North, which has a higher level of university graduates, and the South. However, there has been a slight increase.
Pioneers and Innovators in the Italian Tutoring Landscape
The Italian tutoring market, while historically fragmented and dominated by individual tutors, has seen the emergence and growth of noteworthy key players that have started to shape the future of the industry. These organizations stand out for their innovative approaches, leveraging technology, and addressing students' needs in the digital age.
- SuperProf: Bridging the Gap between Students and Educators SuperProf has established itself as a valuable resource in the Italian tutoring market, offering a platform that connects students with tutors across a wide range of subjects. With a significant focus on private one-on-one tutoring, SuperProf facilitates interactions that cater to the unique needs of each student. Their commitment to personalized education has made them a go-to choice for many families seeking academic support.
- GoStudent: Revolutionizing Learning with a Digital Twist A pan-European giant also making waves in Italy is GoStudent, an ed-tech startup hailing from Austria that has rapidly expanded its operations. Their online tutoring model allows students to connect with tutors in a virtual environment, overcoming geographical barriers and providing convenient access to educational support. With a strong presence in Italy, GoStudent demonstrates the growing appetite for digital solutions in learning and the potential scalability of such services.
- Byju's: Global Ambitions with a Local Touch Byju's, an Indian trailblazer in the online educational sphere, has set an example globally for tutoring companies with its impressive valuation and expansive user base. By offering interactive lessons suitable for a wide age range, Byju's has shown the power of combining pedagogy with technology to create an engaging learning experience. While not based in Italy, the influence of Byju's resonates in the Italian market where there is an increasing push towards similar tech-driven tutoring solutions. Yuanfudao and Zuoyebang: The Asian Influence on Online Tutoring The Chinese giants Yuanfudao and Zuoyebang represent a monumental shift toward online tutoring, demonstrating scalability and mass appeal within the education technology domain. As they flourish in the realm of virtual tutoring, their strategies and successes offer valuable insights for Italian counterparts striving to compete on a global scale.
- VipKid: Connecting Worlds Through Language Another Chinese firm that has gained international acclaim is VipKid, which offers language learning opportunities by matching students to native speakers from around the globe. Its model highlights the demand for specialized learning experiences and the possibilities that arise from connecting learners with educators, regardless of location, through technology.
to understand this market
Detailed content
Inforamtion
- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 15/07/2022
Summary and extracts
1 Market Summary
1.1 Definition and presentation
The tutoring market covers all activities aimed at pupils (primary and secondary education) that enable them to improve their academic level: private or group tutoring in specific subjects, homework help for elementary school pupils, vacation internships, homework correction.
It is at the high school and college level that students make the most use of academic support, and studies show that it is parents who, in most cases, are behind the initiative. A distinction is made between the client (the final recipient of the service: the student) and the requester (the parents).
The Italian home tutoring market has recently been growing considerably, driven by consumers' perception of a competitive advantage of targeted face-to-face tutoring. In addition, not to be outdone, is the performance recorded by online private lessons, driven on the flip side by a search for flexibility and price comparison.
The market presents a highly fragmented picture, dictated mainly by the considerable number of both clients and providers and poor regulatory measures. In fact, about 90 percent of the business is believed to be in the black. Companies therefore offering this type of solution face stringent competition and a market with high price elasticity and consumer driven.
1.2 The Global Tutoring Market
Global tutoring market World, ****-****, in billions of dollars Source: ****
In ****, the global private tutoring market size was estimated at $*** billion. The market is expected to grow strongly at a CAGR of *.* percent per year, reaching $***.* billion by ****. This growth is mainly driven by Asia, where higher disposable incomes are leading ...
1.3 The domestic market
In Italy, ISTAT, the national statistics institute, reports economic data on companies active in the academic tutoring sector. This type of business is registered under the ATECO code"**.**.** - Other Education Services nca "and this is the code to be used in Italy if one wants to open a VAT number ...
1.4 The impact of Covid-19
The Covid-** crisis has had a huge impact on the tutoring market. This is in fact a service that is done at home and covers what is studied during the previous days/weeks at school. With the shutdown of tutoring for almost * years, the presence and influence of the teacher has ...
2 Demand analysis
2.1 The number of students as the main driver of demand
The main clients of tutors are students. In fact, although the demand for tutoring has grown strongly since the beginning of school, students represent the largest population of tutoring consumers. This tutoring is mainly to prepare for tests to enter college, but also to prepare for exams once they enter college ...
2.2 Education spending and educational attainment of the Italian population
Italy is among the countries that spend the least on education in Europe. Spending €**** per student, about *.* percent of public spending, it ranks last in Europe, tied with Greece. The past * years have seen a decline in education spending, which has occurred more abruptly than demographic changes. While investment in education ...
2.3 The cyclicality of demand
The demand for tutoring services turns out to be somewhat "cyclical." In fact, it is in September that searches for private professors and tutoring services increase and, as for high school students, also in July and June, coinciding with the start of remedial exams.
In the graph, it is possible to ...
2.4 Major trends in the demand for mentoring
Like many other industries, tutoring is changing. Faced with teachers' anxiety about increasingly complex and numerous subjects with limited means, many entrepreneurs have entered the market to supplement school learning. The main trends on which they rely are as follows: *. The progression of augmented reality The virtual reality market is expected ...
3 Market structure
3.1 Italian market characteristics
The tutoring market in Italy is highly fragmented. If we take into consideration the data on ATECO code"***** - Other education services "it is possible to see that there is a high number of registered enterprises, ****, of which ** percent are in the legal form of"sole proprietor, freelancer and self-employed." The ...
3.2 The Black Market of Private Tutoring
The black market of private tutoring in Italy is worth *** million euros, and about ** percent of private lessons are not declared to the tax authorities. Several attempts have been made to regulate this sector, the **** Budget Law introduced a ** percent withholding tax on fees from private lessons or tutoring.[***]
According to ...
3.3 The development of ed-tech and online tutoring
The covid has greatly accelerated the process of transition to digital and distance learning forms. In the wake of this global trend, companies active in the so-called ed-tech, technology fraction of education, which has a value of $*** billion globally in **** and is estimated to grow at an average rate of **.* percent ...
4 Supply analysis
4.1 The different types of mentoring
There are several ways of practicing tutoring. These models differ in the size of the group being supported, the communication channel used (***), or the learning objective. The list below shows the main categories:
On-site tutoring: ideal format for the student who has only a few questions about his or her homework ...
4.2 Market prices
The average expenditure of Italian families on tutoring is about *,*** euros per year. There is a difference in rates between lessons given by a professional lecturer, and those given instead by a student, the latter being cheaper by ** percent. A lecturer manages to earn an average of *** euros per week from ...
5 Rules and regulations
5.1 Regulation
The legislation governing the subject is Law ***/****. Within this text every aspect related to private lessons is regulated. Thus it is possible to know, with certainty, what a teacher can or cannot do. Teachers are not allowed to give private lessons to pupils attending the same institution at which he or ...
6 Positioning of actors
6.1 Segmentation
- Classgap
- SuperProf
- Pronto Ripetizione
- Graham Holdings Company
- OpenClassrooms
List of charts
- Global tutoring market
- 15-year-old youth using a tutor
- Turnover Ateco Code "85.59.90" for academic tutor services
- Total number of students in Italy, by schoolchildren
- Number of Google searches for "Seeking Repetitions"
All our studies are available online in PDF format
Take a look at an example of our research on another market!
Companies quoted in this study
This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :
Choosing this study means :
Access to more than 35 hours of work
Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.
Benefit from 6 years' experience and over 1,500 industry reports already produced
Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.
Our know-how and methodology enable us to produce reports that offer unique value for money.
Access to several thousand articles and paid-for data
Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).
To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)
Guaranteed support after your purchase
A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676
A digital format designed for our users
Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.
Our offers :
the market for academic tutoring | Italy
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What is the positioning of companies in the value chain?
- Data from several dozen databases
5 reports pack (-15%) IT Italy
- 5 reports at €75.6 excluding VAT per study to choose from our Italian catalogue for 12 months
- Save 15% on additional studies purchased
- Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)
See the terms and conditions of the pack and the refund of unused credit.
Our customer references
They have consulted our studies
Discover the opinions (+500)
Malcolm Vincent
Astoria Finance
Gregoire de Castelnau
Stags Participations
Timothé Huignard
PWC
Paul-Alexis Kebabtchieff
BCG
Aymeric Granet
Publicis Consultant
interviews & case studies
All interviews and case studies (45)
