Content of the study:
The cooking class market - Italy

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MARKET SUMMARY

1.1 Definition and presentation

Cooking courses are private or group classes aimed at teaching how to cook. The market for cooking schools is therefore extremely related to the conceptual and functional meaning of food and cuisine in a country.

The rise of cooking classes in Italy is the result of a highly growing demand dictated both by interest in cooking and by the enthusiasm of television cooking programs, such as Masterchef or Topchef. There are several reasons behind this greater interest in cooking schools, whether for fun (amateur classes) or in the hope of a profession (special courses), the number of students enrolled in faculties and courses has risen considerably in the last few years.

The offer of cooking courses in Italy is extremely fragmented, from specialized courses segmented in terms of end users (e.g. children) to specialized courses segmented based on food (e.g. pastry), to different intensities and durations.

The offer is therefore diversified and the courses generally last from 30 minutes to several hours or even weeks in the form of internships. The themes of the courses are different and range from sushi making to cocktails and pastries. In a highly competitive environment, the individual players have little bargaining power and most of the decision is in the hands of the consumer.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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Reviews (5)

Reviews (5)

The market for the organisation of sporting events - France

Publicado en 22/09/2022 by Laure Lehaut - Le Haut Potentiel

Très clair et didactique. Bien documenté tout en restant synthétique. Beau travail!


Businesscoot Response:

Merci beaucoup Laure pour votre avis qui nous est précieux. Nous sommes ravis d'avoir été à la hauteur de vos attentes!

The e-learning and MOOCs market - France

Publicado en 18/08/2022 by VT KTEK

A very complete study where all sources are cited

The driving school market - France

Publicado en 17/08/2022 by Marie-Anne BOURDIAUX - ECOLE DE CONDUITE ACCELEREE

Study carried out by professionals which allowed me to deepen my knowledge of the market. Too bad that it was already 2 years old, the market being in constant evolution, I would have liked updated figures

The dance school market - France

Publicado en 06/01/2022 by Malcolm Vincent

Many interesting figures on this little studied, poorly known and rapidly developing activity


Businesscoot Response:

Hello Malcolm, Thank you for your feedback. We are very happy to see that you liked our service. :)

The driving school market - France

Publicado en 12/01/2022 by Simon Toffaletti

Currently developing an entrepreneurial project around the driving school sector, this complete, synthetic and financially accessible study accelerates my steps.


Businesscoot Response:

Hello Simon, Thank you for your feedback on our study, we are very happy to contribute to the success of your project. We are also very pleased to see that you liked our service and our pricing. :)

Customer cases and references

Customer cases and references
La pépite Interview
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BFM Business

La pépite Interview

Paul-Alexis Kebabtchieff
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Boston Consulting Group

Paul-Alexis Kebabtchieff

Marie Guibart
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Kea Partners

Marie Guibart

Elaine, Durand
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Crédit Agricole, Information & Veille

Elaine, Durand

Philippe Dilasser
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Initiative & Finance

Philippe Dilasser

Anne Baudry
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Metro

Anne Baudry

Amaury Wernert
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Kroll (Duff & Phelps)

Amaury Wernert

Smart Leaders Interview
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B-Smart

Smart Leaders Interview