the catering market
1.1 Definition and presentation
The catering market is one of the five segments that compose commercial catering, together with: traditional catering, fast food, coffee shops and pubs. This market is closely linked to the events market and is aimed both at professionals (welcome coffee, business lunches, cocktails, corporate seminars, etc..) and individuals (weddings, baptisms, etc..). In this context, the caterer - although he can be in charge of a wide range of services around an event (e.g. decoration, service, entertainment) - is generally the one who prepares dishes or meals, to be delivered or taken away.
In Italy, the catering service has registered an impressive demand, dictated by new culinary habits and significant changes in the food preferences of Italians. In fact, ethnic or organic foods are in great demand, the result of a progressive interest in foreign cuisines and sustainability.
The business model in recent years has recorded an impressive performance, observing the highest growth in value among all segments of the catering industry. The offer is progressively expanding, with the number of businesses almost doubling from 2011 to the present day. This is undoubtedly a competitive context, where hundreds of companies are juggling in an attempt to satisfy an increasingly presumptuous demand.
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