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MARKET SUMMARY

1.1 Definition and presentation

The term "caterer" refers to someone who prepares dishes or meals for delivery or takeout. The Catering Service Market is composed by different aspects and stakeholders which work closely to deliver the final output: fresh or packed meals for a large quantity of people at the same time. The stakeholders that are part of the market, operate not only in food procurement, main cooking and final delivering, but also in refreshment and provision of ice machines, in storage and processing structures, in serving equipment, and in dishwashing and sanitation. The market segmentation could be summed up in two big categories depending on the final customers and on the type of contract, that are: Contract Catering Service and Concession Catering Service.  

The Catering Service was born in the USA to solve the problem of having to feed a large number of workers within the same company. Catering as a phenomenon began in Italy in the 1900s, peaking in the 1970s, and was initially utilized by the middle classes and high society, before spreading to the whole population as a mass phenomenon. In Italy, there are 2,000 companies working in the Catering Service market with 100,000 employees; this market represents 3% of all the Italian food-restaurant sector. 

Before the covid-19 crisis, the market was expanding in both directions: more organized and digitalized services for public structures, such as schools, public firms and universities and high quality catering services for private events (banqueting), with an average expense of 60 euro per person. In 2021 the market is recovering slowly, but it will take a good part of 2022 to return to pre-covid numbers. 

The market of Catering Service in Italy is very fragmented; each region has its own companies. As far as high-quality catering services are concerned, the most important players are "da Vittorio" based in Bergamo, “Relais Le Jardin”, based in Rome and “It Firenze”, based in Milan and Florence. 

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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Hugo Schott

chargé d'études économiques, Xerfi

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
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PhD Industrial transformations

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Pierre D.

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Pierre D.

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Arnaud W.
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Ross Alumni Club France

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

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Market Research Analyst

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Market Research Analyst @Businesscoot

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Emil Ohlsson

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