Buy the full study
Detailed content of our market study
Inforamtion
- Number of pages : ~ 40 pages
- Format : Digital and PDF versions
- Last update :
Summary and extracts
1 Market Summary
1.1 Definition and presentation
Food trucks are traveling vans equipped with kitchens for the preparation and sale of meals of various kinds, as well as snacks and typical specialties; it is a full-fledged retail business in public areas. The origin of food trucks is undoubtedly American, and initially the phenomenon was of limited interest in the European context. Today, however, street food, which unites about 2.5 billion people worldwide, has gradually become a global phenomenon and has also reached Italy.
The global food truck market has grown significantly in recent years and is expected to continue to expand. In 2023, the market value was estimated at $3.73 billion and is expected to increase to $4.04 billion in 2024, with a compound annual growth rate (CAGR) of 8.3 percent. By 2028, the market is expected to reach $5.37 billion with a CAGR of 7.4%.
This expansion is mainly driven by the evident change in consumer preferences. More and more people are looking for informal and quick dining options, but they do not want to give up quality, responding perfectly to this need by offering gourmet dishes and ethnic specialties that are often not found in traditional restaurants while also taking into account the low price that food trucks make available.
In italy in recent years the number of businesses in the sector has increased impressively, in fact an estimated growth of 7.4 percent annually. The market is expected to be influenced, in particular, by increasingly tight regulations on on-the-go catering and a highly competitive environment that requires pre-emptive moves and continuous innovation in supply.
1.2 The Global Market
The global food truck market has experienced significant growth in recent years and is expected to continue to expand. In ****, the market value was estimated at $*.** billion and is expected to increase to $*.** billion in ****, with a compound annual growth rate (***). This represents a **% increase in six years.
Global food-truck market ...
1.3 The Italian market
Currently, *,*** companies are registered in our territory operating under ATECO code **.**.**, this code identifies those activities that offer food services in itinerant form. Of these, *** are corporations, which shows a significant presence of more complex corporate structures than sole proprietorships or family businesses. The total turnover generated by these businesses amounts ...
1.4 Inflation suffered by the industry
The restaurant industry, including fast food and takeaway services, has experienced significant inflationary pressures. Several factors, including rising raw material costs, difficulties in the supply chain and rising energy costs, have contributed to significant growth in consumer prices. This phenomenon is clearly reflected in the data of the consumer price index ...
2 Demand analysis
2.1 Characteristics of the Question
Changes in Spending on Fast Food and Take A way:
Average monthly household expenditure on fast food and take-away food services Italy, ****-****, in current &euro Istat
In **** the average was €**.**, remaining stable in **** at €**.*. In **** it decreased slightly to **.** euros. The impact of the pandemic is evident in ****, with a ...
2.2 Demand Drivers
As the chart below shows, there are several reasons why Italians prefer street food. This phenomenon has come back into fashion in recent years thanks, certainly to the low cost and speed of preparation, but also to the increase in product quality and hygiene standards.
Main motivations in choosing street food. Italy, ...
2.3 Trends in food-truck demand
Growing Popularity of Food-Truck in Italy: Analysis of Online Searches:
Trend of online searches for Food-Truck as a topic Italy, ****-****, index Google Trends, Businesscoot Processing
Starting from an index of ** in May ****, a significant peak is observed in September **** with an index of **.*, followed by a decrease in the following ...
2.4 The new trends
In recent years, traditional Italian street food has been undergoing a revolution spurred by the cultural ferment around food, healthy eating, and good food. Globalization and migration between countries around the world favor the meeting and mixing of culinary traditions.
In addition, the rise of street food and the quick meal ...
3 Market structure
3.1 The market structure
Growth of Ambulant Catering and Ice Cream Enterprises:
Active enterprises under Ateco Code **.**.* "Ambulant catering and ice cream parlors" Italy, ****-****, in numbers Istat
The number of enterprises increased from *** in **** to **** in ****. After a steady increase until ****, there was a decline in ****, however, the sector saw an impressive recovery in ...
3.2 Value Chain
*. Inbound Logistics
Inbound logistics for food trucks focuses on procurement and management of raw materials.
Supplier Selection:
Local Sourcing: Food trucks often source fresh ingredients from local farmers and markets to ensure quality and support the local economy. For example, Bianco Bufala obtains fresh buffalo milk from local dairies for their ...
3.3 The Main Food-Truck
In Italy, the number of events set up and organized to allow food-trucks to sell their street food has increased dramatically in the years leading up to COVID-** and is expected to come back into vogue as soon as organizing crowded events poses no risk. Especially in the beautiful country, where ...
3.4 Other major market players
To see which companies are major we will divide the market into * parts:
*. Food-truck manufacturing workshops:
Streetfoody Srl: This is an Italian company specializing in the construction of street food vehicles, based in Terranuova Bracciolini, in the province of Arezzo, Tuscany. Founded as a business unit of Resti S.p.A., ...
4 Supply analysis
4.1 Type of supply and price trends
The consumer price index for fast food and take-away food services in Italy increased by **.*%, from ***.* to ***.*. This steady growth reflects the gradual increase in prices in the industry, in particular, **** saw a significant increase in the index of *.*%, followed by a further increase of *.*% in ****.
Consumer price index for fast ...
4.2 Prices and costs
To start a food truck, several initial expenses and operating costs must be considered. The purchase of the food truck is one of the largest expenses, costing between €**,*** and €**,***. Added to these are costs for permits and licenses, which average €**,***. These permits are essential to operate legally and include health licenses, ...
4.3 Innovation Focus: Street Food Catering
Practical and Concrete Examples of New Trends in Food Trucks:
Green Truck: This food truck uses an electric vehicle to reduce carbon emissions. In addition, all packaging is biodegradable and ingredients are sourced from local, organic farms. This approach not only reduces environmental impact, but also attracts sustainability-conscious customers(***). ECO-FRIENDLY TACOS: ...
5 Rules and regulations
5.1 Regulatory framework
The first steps in starting the business of selling foodstuffs see, first of all, goodwill and ethics of entrepreneurs and then the application for a permit to the municipality with jurisdiction. As a professional requirement, it is necessary to have attended a course called EX-REC, also known as the SAB (***) will ...
6 Positioning of actors
6.1 Market segmentation
- Streetfoody S.r.l.
- Street Food Mobile S.r.l
- VS SPECIAL DESIGN S.R.L.
- CEREDA ANITO S.R.L.
- SCAMINOX S.R.L.
- WOKI SRL
- Buffalo Beer Srl
- Truck Queen Agency
List of charts presented in this market study
- Consumer price index for fast food and take-away food services [11112] for the whole community (base 2015=100) - annual averages
- Active enterprises under Ateco Code 56.10.4 "itinerant catering and ice cream parlors"
- Employees in active enterprises under Ateco Code 56.10.4 "itinerant catering and ice cream parlors"
- Legal form active enterprises under Ateco Code 56.10.4 "itinerant catering and ice cream parlors"
- Global food-truck market value
All our studies are available online in PDF format
Take a look at an example of our research on another market!
Companies quoted in this study
This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :
Choosing this study means :
Access to more than 35 hours of work
Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.
Benefit from 6 years' experience and over 1,500 industry reports already produced
Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.
Our know-how and methodology enable us to produce reports that offer unique value for money.
Access to several thousand articles and paid-for data
Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).
To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)
Guaranteed support after your purchase
A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676
A digital format designed for our users
Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.
Our offers :
the food-truck market | Italy
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What is the positioning of companies in the value chain?
- Data from several dozen databases
5 reports pack (-15%) IT Italy
- 5 reports at €75.6 excluding VAT per study to choose from our Italian catalogue for 12 months
- Save 15% on additional studies purchased
- Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)
See the terms and conditions of the pack and the refund of unused credit.
Our customer references
They have consulted our studies
Discover the opinions (+500)
Malcolm Vincent
Astoria Finance
Gregoire de Castelnau
Stags Participations
Timothé Huignard
PWC
Paul-Alexis Kebabtchieff
BCG
Aymeric Granet
Publicis Consultant
interviews & case studies
All interviews and case studies (45)
