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MARKET SUMMARY

1.1 Definition and presentation

A food truck identifies a type of itinerant van used for the preparation and sale of food, the food truck market belongs to the largest category of street food.

The origin of the food trucks is undoubtedly American, and initially the phenomenon concerned only to a limited extent the European context. Today, however, street food, which brings together about 2.5 billion people in the world, has gradually become a global phenomenon and has also reached Italy.

The food truck has gradually lost its negative connotation of junk food and has extended its roots to a variety of foods and innovative cooking methods in order to continue to win the palate of an increasing number of consumers. In Italy, the context seems to have not come to a halt recently, mainly due to changes in eating habits and purchasing needs. Food trucks are on the rise and in fashion, in fact they are on the one hand a business choice in pole position and on the other hand a valid alternative to traditional catering. In Italy, the market is expected to be influenced, in particular, by the increasingly strict regulations on catering on the go and a highly competitive context that requires preventive moves and continuous innovation in the offer.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

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Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti