1.1 Umfang der Studie

Der Markt für Küchenutensilien umfasst alle Werkzeuge und Zubehörteile, die zur Zubereitung von Gerichten verwendet werden, auch als Kochgeschirr bezeichnet. Dieser Markt umfasst daher Kochutensilien, Schneidwerkzeuge, elektrische Geräte und andere verschiedene Küchenutensilien wie kleine Haushaltsgeräte und andere Nahrungsmittelzubereitungsgeräte im Zusammenhang mit der Küche.

Diese Utensilien werden aus verschiedenen Materialien und Metallen hergestellt, je nach Festigkeit, Feuer- und Hitzebeständigkeit und Haltbarkeit: Kupfer, aber auch geschmiedetes Eisen, Gusseisen, Aluminium, Edelstahl, Keramik usw. Neben den traditionellen Küchenutensilien wie Töpfen und Pfannen, sind auch spezialisierte Küchenhelfer wie Spiralschneider oder Gemüsehobel sehr gefragt. Besonders im Trend liegen auch Küchenmaschinen, die eine Vielzahl von Aufgaben in der Küche übernehmen können.

Diese Studie schließt daher große Küchengeräte wie Öfen oder Herde aus.

Der weltweite Markt für Küchenutensilien wird in den nächsten 7 Jahren voraussichtlich eine jährliche Wachstumsrate (CAGR) von 4,5% verzeichnen.

Im Bereich des Onlinehandels hat sich der Markt für Küchenutensilien in den letzten Jahren stark entwickelt. Viele Verbraucher kaufen ihre Küchenhelfer online, da sie dort eine größere Auswahl haben und oft günstigere Preise finden als im stationären Handel. Einige Anbieter bieten auch personalisierte Beratung und Empfehlungen basierend auf den individuellen Bedürfnissen der Verbraucher.

Insgesamt wird erwartet, dass der Markt für Küchenutensilien in den kommenden Jahren weiterhin wachsen wird, da die Verbraucher mehr Zeit in der Küche verbringen und immer mehr Wert auf Qualität und Design legen. Der Fokus wird hierbei auf praktische und gleichzeitig ästhetisch ansprechende Küchenhelfer liegen.

Die Prognose für das Jahr 2028 zeigt ein jährliches Umsatzwachstum von 4,12% (CAGR 2023-2028). Im Jahr 2023 werden umgerechnet auf die Bevölkerungszahl etwa 55,93 Euro pro Haushalt im deutschen Markt für Küchenutensilien umgesetzt.

1.2 Global market

The global kitchenware market recorded a revenue of €**.** billion in ****. The market is expected to grow at an average annual rate of *.**% from **** to ****. The largest share of revenue will be generated in the United States, where sales will be approximately €*.*** billion in ****.

Kitchenware Market Size Worldwide, ****-****, in EUR bn Source: ...

1.3 German market

The German cooking utensils market recorded a revenue of $*.** billion in ****. The market is expected to grow at an average annual CAGR of *.**% from **** to ****.

Kitchen Utensils Market Size in Germany Germany, ****-****, EUR Billion

Demand for cooking utensils in Germany remains stable, and forecasts indicate moderate but steady growth in ...

1.4 Foreign trade

An important aspect of Germany's foreign trade relates to the kitchen utensils and household goods sector, which covers a wide range of products used in the kitchen and household. In this analysis, we will focus on selected HS codes that are representative of the German market for kitchenware. The following codes ...

1.5 Impact of the COVID-19 pandemic

The Corona pandemic has had a significant impact on the kitchenware market, as shown in this chart. With **% of respondents cooking more often, the behavior of many consumers has changed as they spent more time at home. This also led **% of respondents to report eating healthier, which increased interest in healthy ...

2.1 Household consumption

Consumer spending by private households in Germany on glassware, tableware and kitchenware has seen a remarkable and steady increase in recent years. Starting in **** with spending of €*.** billion, the market showed a continuous increase, reaching €**.** billion in ****. This trend reflects the growing consumer interest in well-equipped and functional kitchens, which are ...

2.2 Changes in cooking and eating behavior in Germany

What's important when eating: For most Germans, taste comes first, with ** percent stating that food must taste good. At the same time, for ** percent of those surveyed, health is also very important when it comes to food.

Variety on the plate: Germans are increasingly opting for a colorful variety in their ...

2.3 Demand for sustainable and environmentally friendly products

Consumer preferences: Importance of environmental friendliness and fair manufacturing in kitchenware products

Consumer preferences regarding environmental friendliness and fair manufacturing in kitchenware products have changed over the years. A graphic illustrates this change:

Consumer Preferences: Importance of environmental friendliness and fair manufacturing in products of kitchen utensils Germany, ****-****, in share ...

2.4 Demand for valuable cutlery and tableware

In Germany, an impressive demand for high-quality cutlery and exquisite tableware is emerging, reflecting a remarkable trend in the country's consumer landscape. Data from the renowned Allensbach Market and Advertising Analysis (***) for **** provides a fascinating picture of this development. The AWA is widely recognized for its comprehensive and detailed study of ...

3.1 Value chain

Value chain

Raw material extraction: The value chain begins with the procurement of raw materials such as stainless steel, silver, ceramics or plastics. These materials serve as the starting point for the production of cutlery, tableware and other kitchen utensils. The selection of high-quality raw materials is crucial to ensure the ...

3.2 Market segmentation by sales channel

Market segmentation by distribution channel is crucial to develop a comprehensive understanding of how kitchenware is placed on the market and made available to consumers. This segmentation enables analysis of the various distribution channels through which products reach end consumers and how industry players design their sales and distribution strategies. In ...

3.3 The competitive landscape in the market for kitchen utensils

The German market for kitchen utensils presents an extremely lively and competitive landscape. A broad spectrum of players of different sizes and strategic orientations shape the supply and ensure intense competitive dynamics. Both established large companies and up-and-coming start-ups play a major role in shaping this market.

German suppliers stand out ...

4.1 Overview of prices and products

A wide range of products characterizes the market for kitchen utensils in Germany, offering consumers a diverse selection of products and price ranges. Here are some of the main categories of kitchen utensils and their price ranges:

Cookware and Kitchenware: This category includes various items such as induction stoves, ovens and ...

4.2 The expansion of the product range: AirFryer

The market for Air Fryers, also known as hot air fryers, is becoming increasingly popular in Germany and is experiencing impressive growth. Unlike conventional fryers, Air Fryers do not require additional amounts of fat or oil for preparation. Instead, the devices work with hot air, resulting in low-fat and healthier food ...

4.3 The expansion of the range: multifunctional kitchen machines

Multifunctional food processors offer a wide range of functions and applications that revolutionize the cooking process in the modern kitchen. These devices can be divided into several categories, including pure kneading machines, multifunctional kitchen machines and those with integrated cooking function. Multifunctional food processors are electric appliances that combine a basic ...

5.1 Product safety and conformity

Product safety and compliance are critical in the cooking utensils market to ensure consumer health and meet regulatory requirements. These aspects are essential to produce high-quality and safe products that meet customer expectations.

The Product Safety Act(***) forms the foundation for the safety of kitchen utensils in Germany. Manufacturers are required ...

5.2 Food contact materials

Food contact materials play an essential role in the kitchenware market as they come into direct contact with food and therefore have a direct impact on food safety. Ensuring the safety and compliance of food contact materials is critical to ensure that no health risks are posed to consumers.

Food contact ...