Household equipment - Germany
The pandemic has transformed the way French people live, and they are more concerned about their homes. It has become essential for everyone to have a living space that can reconcile family and professional life, all in a pleasant, cozy and friendly setting. This new way of living has had a strong impact on purchasing behavior, with a particular revival of interest in the home equipment market. Although it currently represents only a tiny share of the home furnishings market, e-commerce is the big winner. The digital transformation of players has become a strategic priority. However, these transformations require significant investment and a global economic crisis that will inevitably increase inequalities between brands.