The small domestic appliance market in Germany

The French small electrical appliance market is valued at 3.7 billion euros. With the impact of the COVID-19 pandemic, the French market has seen a decline, with sales falling from 3.85 billion euros in 2021 to 3.7 billion euros in 2022, a drop of 4.8%. Despite the decline in sales, innovative products such as connected household appliances and, in particular, robot vacuum cleaners are gaining ground, with an estimated penetration of 17%. The global market is expected to grow at a CAGR of 4.92% between 2023 and 2030, reaching $272 billion. European regulations and energy consumption labelling guarantee transparency for consumers and product efficiency. The French small electrical appliance market, trends and analysis The French small electrical appliances market encompasses a wide variety of appliances, from kettles and hairdryers to more sophisticated items such as food processors and vacuum cleaners. In 2022, the value of the French small electrical appliance market fell slightly to

Household appliances refer to all electrical appliances intended for household use. The home appliance market is divided into two sub-segments: large appliances (washing machines, dishwashers, refrigerators, etc.) and small appliances. In this study, we will focus on the latter and thus on the following sub-segments:

The French market for small electrical appliances will be €3.7 billion in 2023, while that for large electrical appliances will be €5.8 billion. Connected appliances account for between 3% and 5% of this market. The USA and China are the main markets for appliances, with personal care appliances predominating in the USA and cooking appliances in China. The smart home market is also flourishing, particularly in the USA, and it is expected that over 25% of French households will be equipped with smart home appliances by the end of 2024. Trends in the French connected home appliances market In recent years, France has seen a significant rise in the market for connected household appliances, attributed to the "homemade" trend, which has stimulated consumer interest in innovative appliances such as Moulinex's "Cookéo" and Lidl's "Monsieur Cuisine Plus". Despite this appeal, the market penetration of connected appliances is still modest, representing less than 5% of major household appliance