The small domestic appliance market - Germany
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Study Overview
Household appliances refers to all electrical appliances intended for household and domestic use. The household appliance market is divided into two sub-segments: large appliances (washing machines, dishwashers, refrigerators, etc.) and small appliances. The latter refers to small household appliances. In this study, we will therefore focus on the following sub-segments :
Floor care appliances: Vacuum cleaners and steam cleaners. Laundry care appliances: ironing. Apparatus for preparing and cooking food: food processors and deep fryers. Breakfast appliances: kettle, coffee machine, toaster and juice appliances. Hygiene, beauty and wellness appliances: shaving, hair removal and styling appliances.
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The demand for small household appliances is strong worldwide, which should result in a market growth of 8.45% per year until 2024. Similarly, in Germany the market is dynamic as it has experienced a significant increase of 5% per year between 2008 and 2020. 2020 has been particularly good following an increase in demand for home comfort due to the Covid-19 pandemic. The market should continue to develop around the demand for connected appliances enabling users to manage their devices remotely and reduce energy consumption. The main players in the German market are Samsung , Siemens , Bosch and P&G.
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
Exclusive data
- • Indexpresse sectoral database
- • Preferred Brands database
- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Market overview
- 1.1 Definition: the small electrical appliance market
- 1.2 A growing global market
- 1.3 Germany, a sizeable market that imports the majority of its products
- 1.4 Foreign trade in small electrical household appliances
- 1.5 Market growth following the Covid-19 pandemic
2. Demand Analysis
- 2.1 Households rather well equipped with household appliances
- 2.2 Favourite brands of the Germans
- 2.3 The small connected appliance: the future of the market?
3. Market structure
- 3.1 A concentration of appliance manufacturing
- 3.2 A national production that survives due to the major players
- 3.3 A distribution around 3 traditional networks, disrupted by the advent of e-commerce
4. Analysis of the offer
- 4.1 Small household appliances in Germany: general approach
- 4.2 Prices of the different components of small household appliances in Germany
5. Regulation
- 5.1 A market that depends on European regulations
The small domestic appliance market - Germany
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