Why buy this market study?

80% of managers consider sector information as essential in decision-making; a growing practice. Decision-makers who do not consult market studies may therefore disadvantage their project. At Businesscoot, we offer synthetic and visual market studies. These studies include the information necessary for a good understanding of a sector.

What payment methods are available?

4 payment solutions are offered: Credit card payment, Payment via Paypal, Bank transfer payment, Deferred payment by sending a purchase order to info@businesscoot.com

What are the terms of the Satisfied or Money Back guarantee?

If you consider that the content of the study is insufficient in relation to its price, we will refund you if the following conditions are met: The purchase is made as a professional, with a SIRET number, an address and a professional email. The refund request is sent to info@businesscoot.com within the week following the order.

Is it possible to subscribe to access all studies?

Yes. Contact us at info@businesscoot.com so we can define together the subscription formula best suited to your needs.

Household equipment

The interior decoration market - Germany

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in German

The interior decoration market - Germany

Innovation

Unlimited questions for 24h

SectorAI — Query French markets. Access the data that makes the difference.

Ask the questions you care about on any market — including niche or emerging ones.

Get reliable answers built from private professional content, inaccessible to generalist AIs (GPT, Gemini, Mistral, etc.).

Study Overview

The home design market includes many different products with which we can decorate our home, such as:

Furniture Lights Carpets Textiles Accessories

This market gathers a wide range of items of different assortments, which are used to decorate the interiors of homes. The annual growth of this market is 3.5% on a global scale. The global brands are therefore battling to gain new market shares. Consequently, they are all trying to follow the last Trends closely to be able to market the widest range of products. These developments affect specific aspects of these products especially:

The assortment & the price, The design, The customer experience (at the time of purchase).

The German home design market is also growing. German consumers are very concerned about the quality of the products they buy, and they prefer sustainable and environmentally friendly materials. The better-off consumers may step aside from the purchase of big international brands' products to consume locally-made decorative items instead. Those are made with refined and less environmentally harmful materials such as solid wood. Big brands like Ikea and Höffner are big players in the German market. They can offer high-quality products at affordable prices, which gives them an edge over the competition. On the other hand, new companies like Westwing have made a niche for themselves thanks to an innovative online shopping experience. Ultimately, sustainable and environmentally friendly products at a reasonable price are most sought after than anything else in the home design market in Germany. Since the Covid19 pandemic, online retail has evolved significantly. This has changed the consumption habits of German customers, who are now primarily looking for a premium shopping experience and fast delivery services.