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MARKET OVERVIEW

1.1 Definition and scope of study

The interior decoration market consists of various accessories and items used to furnish and decorate a home.

The interior decoration market can be considered as follows:

  • Decorative objects and textiles (such as curtains, cushions, tablecloths, fabrics)
  • Small furniture (such as lamps, coffee tables, bedside tables)
  • Large pieces of furniture (such as beds, benches, sofas)

The world market is growing rapidly and is expected to continue to expand in the coming years. Growth is fuelled in particular by the increasing rate of urbanization and by global growth driven by developing countries.

In Portugal, it is the real estate boom that drives this market with successive increases in activity since 2014. Not only are new properties being built, but many are being renovated and refurbished converted into short-term accommodation (Airbnb, Booking, etc.), thanks in particular to the increase in tourism in Portugal and the need to have a differentiated offer in this area. Among the emerging trends, there is a growing demand for the use of materials with limited environmental impact in home decoration.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATIONS

POSITIONING OF THE PLAYERS

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in 40 pages
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Reviews (2)

The interior design market - France

Publicado en 07/03/2022 by Olivier RICARD - Cosmmy

"Structured study with good macro and micro data. Also gives good focus and thinking to address the market and its segments Also opens up interesting avenues and sources to go further depending on one's needs."

The interior design market - France

Publicado en 03/12/2021 by Malcolm Vincent

Bonne vision d’un marché très éclaté et dépendant de la mode, tant sur les produits que sur la distribution


Businesscoot Response:

Merci Malcolm pour votre retour et la confiance accordée :)