Content of the study

Available languages


1.1 Definition and scope of study

The home decoration market consists of various accessories and items used to furnish and decorate a home.

The decoration market can be considered as follows :

  • Domestic and textile decorative objects (such as curtains, cushions, tablecloths, fabrics)
  • Small furniture items (such as lamps, coffee tables, bedside tables)
  • Large furniture items (such as beds, benches, sofas)

The global market is growing and is expected to continue to grow in coming years. Growth is fueled in particular by the increasing rate of urbanization and global growth driven by developing countries. New global trends today are based on the use of sustainable materials and solutions, valued for energy efficiency and less aggressive solutions to the environment.

In Brazil, the profession is still considered recent and is on the rise. Today the estimate is that there are more than 15 thousand designers working in this area. However, the largest number of vacancies is related to large and medium-sized companies involved in projects for corporate spaces such as offices, meeting rooms or even entire floors and buildings.

The market for interior design professionals follows the growth of the real estate market. The year of 2019 was  certainly better than the previous 5 years for said market, with a growth of 2% (twice the country's GDP), showing an improving trend. The real estate market panorama shows a tendency to become even more optimistic with the injection of real estate credit through the Brazilian Savings and Loan System (SBPE), due to the fall in interest rates and the stability of construction costs, in addition to the increase in sales with new developments. All this shows a resumption of investment in civil construction and the real estate market, which should also serve as a boost for players in the interior design market.






To keep reading, buy the full research

What is in this market study?

  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What are the latest trends in this market?
  • What is the positioning of companies in the value chain?
  • How do companies in the market differ from each other?
  • Access company mapping and profiles.
  • Data from several dozen databases

  • This market study is available online and in pdf format (38 p.)
  • Download an example
  • Consult our offers ConsultingSubscription, Press & Education.
Buy this market study 89€

Availability within 5 business days


Analysts 1 sector analyzed
in 40 pages


  • Top Universities
  • Expert opinion


  • Databases
  • Press
  • Company reports


  • Continuously updated
  • Permanent watch


  • Synthetic structure
  • Standardized charts


chargé d'études économiques, Xerfi

Hugo Schott

Hugo Schott logo 1 Hugo Schott logo 2

Associate Consultant

Mathieu Luinaud

Mathieu Luinaud logo 1 Mathieu Luinaud logo 2

PhD Industrial transformations

Robin Charbonnier

Robin Charbonnier logo 1 Robin Charbonnier logo 2


Pierre Doussau

Pierre Doussau logo 1 Pierre Doussau logo 2

President Ross Alumni Club France

Arnaud Walter

Arnaud Walter logo 1 Arnaud Walter logo 2

Analyste de marché chez Businesscoot

Amaury de Balincourt

Amaury de Balincourt logo 1 Amaury de Balincourt logo 2


Pierrick Cudonnec

Pierrick Cudonnec logo 1 Pierrick Cudonnec logo 2

Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

Héloise Fruchard logo 1 Héloise Fruchard logo 2


Imane Essadiq

Imane Essadiq logo 1 Imane Essadiq logo 2


Vincent Defrenet

Vincent Defrenet logo 1 Vincent Defrenet logo 2

Eva-Garance Tison

Eva-Garance Tison logo 1 Eva-Garance Tison logo 2

Market Research Analyst

Michela Grimaldi

Michela Grimaldi logo 1 Michela Grimaldi logo 2

Market Research Analyst @Businesscoot

Azelie Prigent

Azelie Prigent logo 1 Azelie Prigent logo 2

Market Research Analyst @Businesscoot

Cantiane Gueguen

Cantiane Gueguen logo 1 Cantiane Gueguen logo 2


Jules Decour

Jules Decour logo 1 Jules Decour logo 2
Alexia Vacheron

Alexia Vacheron

Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti