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1 Synthèse du marché

1.1 Scope of the study

A drinking bottle made of plastic, aluminum or an unbreakable material, which often has a flattened shape and is used to carry liquid food or water, is often referred to as a "gourdes". As "gourdes" is a French term, it is often also used in German to refer to these bottles. Alternatively, one speaks of a reusable drinking bottle or a thermos flask.

The global market for this type of drinking bottle is expected to grow by 3.9% per year between 2018 and 2025. The Asia-Pacific region is the largest regional market for drinking bottles with a market share of 30% . This predominantly localized growth is due to both growing consumer awareness of the impact of their lifestyle on the environment and increasingly strict regulations on plastics (especially single-use plastics). The sporting goods retailer Decathlon announces a growth rate of 28% for the sale of drinking bottles in 2019.[Le Télégramme]

In Germany, sales in the sector are expected to grow until 2024. This growth is reflected in a forecast annual growth rate (CAGR) of around 4%[Tagblatt]. This is due in particular to a more sustainable lifestyle in German society.

The following market analysis presents the trends and challenges facing the industry and also outlines the market structure and competitive situation in order to provide insightful information.

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Latest news

Decathlon: all the 2023 performance figures - 05/04/2024
  • - Worldwide sales 2023: 15.6 billion euros, up +4.4% on 2022
  • - Decathlon presence: 78 countries.
  • - Number of products sold worldwide last year: 1.19 billion.
  • - Share of digital sales: 17.4%
  • - Sales in France: 4.752 billion euros, up +1.24% on 2022.
  • - Total number of stores worldwide: 1,749, including 319 in France.
  • - Total number of employees: 101,000, including 24,000 in France.
Decathlon revolutionizes itself to become a global brand - 13/03/2024
  • - Company sales: 15.4 billion euros
  • - Number of stores: Over 1700
  • - Presence in 69 countries
  • - Number of brands developed by employees : Over 70
  • - Number of disciplines covered by brands: Around one hundred
  • - Focus on product-related services: rental, second-hand, subscription, recycling, etc.
Chanel investe ancora in Italia: nuova giunteria per Gensi Group - 29/02/2024

1. **Investimento Chanel nel Calzaturificio Gensi Group**: - Inaugurazione di un nuovo reparto di giunteria di 3.000 metri quadrati nel sito produttivo di Mosciano Sant'Angelo (Teramo). - Attivazione di 4 nuove linee di produzione da 70 metri ciascuna. - Attualmente, 6 linee di produzione sono in funzione, con un piano di raddoppio nei prossimi 3 anni attraverso l'inserimento di nuove risorse professionali. 2. **Iniziative Aziendali per la Sostenibilità**: - Formazione di 3 gruppi di lavoro dedicati alla sostenibilità ambientale dell'azienda un anno fa. - Riduzione dei consumi energetici e degli scarti di lavorazione. - Avanzamenti nel riciclo e riuso. - Avvio dell'istituto interno di formazione "M'Astri Nascenti" in collaborazione con Arsutoria School, con 60 persone formate fino ad oggi. 3. **Forza Lavoro e Piani di Assunzione**: - Attualmente, l'azienda ha oltre 660 collaboratori, dei quali oltre 120 sono orlatrici. - Sono previste nuove assunzioni per aumentare ulteriormente la forza lavoro. 4. **Produzione Chanel e Supply Chain Italiana**: - Le calzature Chanel sono progettate in Francia ma prodotte in Italia. - Aziende italiane controllate da Chanel implicate nella produzione: Roveda di Parabiago (acquisita nel 1999), Gensi di Giulianova (acquisita nel 2015), e Ballin Shoes (acquisita nel 2020).

Fashion: how Prada reinvents itself - 13/01/2024
  • Prada was founded in 1913 by brothers Mario and Martino Prada.
  • By 2023, Prada's retail sales have increased by 13% compared to 2022.
  • The luxury goods market is expected to see around 40% of its global sales absorbed by China by 2030, according to Bain & Company.
  • Prada created its own foundation in 1995, which is located in Milan.
Decathlon sells store premises for 600 million euros - 12/12/2023
  • The network has 1,751 stores worldwide.
  • Décathlon has just sold the walls of 90 of its stores for 600 million euros.
  • The decision was taken to remove many of the company's brands from the shelves. Of the current 49 stores, only around 15 are expected to remain by next year.
  • The recent acquisition of Bergfreunde.de, a German online retailer of mountain sports equipment.

Decathlon: camping aisles looted in Israel after Hamas raid amas - 17/10/2023
  • Number of Decathlon employees in Israel: 500
  • Number of Decathlon stores in Israel: 10
  • Most popular sector: Camping

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Prada Groupe
Chanel
Yves Saint Laurent Parfums (Groupe L'Oréal)
Decathlon Groupe
Go Sport France
Qwetch
Gobilab
Zeste
Wakapop
Hydro Flask
Thermos
Klean Kanteen

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,The market for reusable drinking bottles | Germany

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