,The market for reusable drinking bottles - Germany

A drinking bottle made of plastic, aluminum or an unbreakable material, which often has a flattened shape and is used to carry liquid food or water, is often referred to as a "gourdes". As "gourdes" is a French term, it is often also used in German to refer to these bottles. Alternatively, one speaks of a reusable drinking bottle or a thermos flask. The global market for this type of drinking bottle is expected to grow by 3.9% per year between 2018 and 2025. The Asia-Pacific region is the largest regional market for drinking bottles with a market share of 30% . This predominantly localized growth is due to both growing consumer awareness of the impact of their lifestyle on the environment and increasingly strict regulations on plastics (especially single-use plastics). The sporting goods retailer Decathlon announces a growth rate of 28% for the sale of drinking bottles in 2019.[Le Télégramme] In Germany, sales in the sector are expected to grow until 2024. This growth is reflected in a forecast annual growth rate (CAGR) of around 4%[Tagblatt]. This is due in particular to a more sustainable lifestyle in German society. The following market analysis presents the trends and challenges facing the industry and also outlines the market structure and competitive situation in order to provide insightful information.