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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 27/04/2024
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1 Synthèse du marché
1.1 Scope of the study
A drinking bottle made of plastic, aluminum or an unbreakable material, which often has a flattened shape and is used to carry liquid food or water, is often referred to as a "gourdes". As "gourdes" is a French term, it is often also used in German to refer to these bottles. Alternatively, one speaks of a reusable drinking bottle or a thermos flask.
The global market for this type of drinking bottle is expected to grow by 3.9% per year between 2018 and 2025. The Asia-Pacific region is the largest regional market for drinking bottles with a market share of 30% . This predominantly localized growth is due to both growing consumer awareness of the impact of their lifestyle on the environment and increasingly strict regulations on plastics (especially single-use plastics). The sporting goods retailer Decathlon announces a growth rate of 28% for the sale of drinking bottles in 2019.[Le Télégramme]
In Germany, sales in the sector are expected to grow until 2024. This growth is reflected in a forecast annual growth rate (CAGR) of around 4%[Tagblatt]. This is due in particular to a more sustainable lifestyle in German society.
The following market analysis presents the trends and challenges facing the industry and also outlines the market structure and competitive situation in order to provide insightful information.
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Latest news
Decathlon: all the 2023 performance figures - 05/04/2024
- - Worldwide sales 2023: 15.6 billion euros, up +4.4% on 2022
- - Decathlon presence: 78 countries.
- - Number of products sold worldwide last year: 1.19 billion.
- - Share of digital sales: 17.4%
- - Sales in France: 4.752 billion euros, up +1.24% on 2022.
- - Total number of stores worldwide: 1,749, including 319 in France.
- - Total number of employees: 101,000, including 24,000 in France.
Decathlon revolutionizes itself to become a global brand - 13/03/2024
- - Company sales: 15.4 billion euros
- - Number of stores: Over 1700
- - Presence in 69 countries
- - Number of brands developed by employees : Over 70
- - Number of disciplines covered by brands: Around one hundred
- - Focus on product-related services: rental, second-hand, subscription, recycling, etc.
Chanel invests in Italy again: new joint for Gensi Group - 29/02/2024
- **Chanel investment in the Gensi Group Footwear Factory**:
- - Inauguration of a new 3,000-square-meter splicing department at the Mosciano Sant'Angelo (Teramo) production site.
- - Activation of 4 new production lines of 70 meters each.
- - Currently, 6 production lines are in operation, with a plan to double them in the next 3 years through the inclusion of new professional resources.
- **Corporate Sustainability Initiatives**:
- - Formation of 3 working groups dedicated to the company's environmental sustainability a year ago.
- - Reduction in energy consumption and processing waste.
- - Advances in recycling and reuse.
- - Launch of in-house training institute "M'Astri Nascenti" in collaboration with Arsutoria School, with 60 people trained to date.
- **Workforce and Hiring Plans**:
- - Currently, the company has more than 660 employees, of whom more than 120 are hemlines.
- - New hires are planned to further increase the workforce.
- **Manufacturing Chanel and Italian Supply Chain**:
- - Chanel shoes are designed in France but produced in Italy.
- - Italian companies controlled by Chanel involved in production: Roveda of Parabiago (acquired in 1999), Gensi of Giulianova (acquired in 2015), and Ballin Shoes (acquired in 2020).
Fashion: how Prada reinvents itself - 13/01/2024
- Prada was founded in 1913 by brothers Mario and Martino Prada.
- By 2023, Prada's retail sales have increased by 13% compared to 2022.
- The luxury goods market is expected to see around 40% of its global sales absorbed by China by 2030, according to Bain & Company.
- Prada created its own foundation in 1995, which is located in Milan.
Decathlon sells store premises for 600 million euros - 12/12/2023
- The network has 1,751 stores worldwide.
- Décathlon has just sold the walls of 90 of its stores for 600 million euros.
- The decision was taken to remove many of the company's brands from the shelves. Of the current 49 stores, only around 15 are expected to remain by next year.
- The recent acquisition of Bergfreunde.de, a German online retailer of mountain sports equipment.
Decathlon: camping aisles looted in Israel after Hamas raid amas - 17/10/2023
- Number of Decathlon employees in Israel: 500
- Number of Decathlon stores in Israel: 10
- Most popular sector: Camping
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,The market for reusable drinking bottles | Germany
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