Italian market
The gourd market in Italy
Reusable water bottles are a flattened flask or bottle-shaped container, made of aluminum or plastic, with or without thermal insulation, originally used by soldiers, hikers or hunters to carry water or other drinks.
- Price
- €99 excl. VAT
- Written by industry experts
- Data unavailable to general-purpose AI
- Press sources
Intelligent search
Sectoria
Explore the Businesscoot corpus to take your study further.
The Businesscoot team
A question about this study?Market overview
Identify industry dynamics, opportunities and market participants to inform your project.
- Understand the market scope
- Identify demand drivers
- Understand market participants and their challenges
Reusable water bottles are a flattened flask or bottle-shaped container, made of aluminum or plastic, with or without thermal insulation, originally used by soldiers, hikers or hunters to carry water or other drinks.
Moreover, the reusable water bottle is an Italian invention. Created in 1851 by the craftsman Pietro Guglielminetti, the first reusable water bottle was made of wood.
The global reusable water bottle market, estimated to be worth billions of dollars, is driven by cultural differences between countries and is expected to grow at a compound annual growth rate of 4.0% through 2028. In addition, environmental awareness related to plastic pollution from single-use and non-disposable water bottles is boosting the demand for refillable bottles.
Following the global trend, the reusable water bottle market has exploded in Italy in recent years with sales increasing by 20% between 2018 and 2019. Considered trendy and eco-friendly in the country, this push is expected to continue in the coming years, in part fueled by the excellent water quality of Italian taps and economic factors.
Product innovation is not just about technical features, and reusable water bottles are gradually becoming trendy accessories and even a fashion item. For example, at the Dior men's pre-fall 2020 fashion show, models wore reusable water bottles. The brand had launched, in collaboration with the company 24Bottles, its own reusable water bottle.
Study contents
Chapters connecting customer needs, advisory services and the economics of industry professionals.
- Understand customers and uses
- Connect products, businesses and distribution channels
- Compare market participants and their models
Market overview
Analysis of the demand
Market structure
Analysis of the offer
Regulation
Positioning of the actors
Our expertise
Sources to support your analysis
Base your analysis on identified sources, with clear dates and definitions for each figure.
- Understand the scope of the data
- Find the cited publications
- Compare perspectives on the market
Produced by experts — Analysis backed by 35 years of experience in professional information. Our experts select sources, cross-check data and explain the issues shaping your market.
Beyond AI — Professional sources and expert analysis that go beyond ChatGPT or Claude answers based solely on the public web.
IndexPresse press database — Professional press articles covering market news, business strategies and industry developments. All articles are .
Open-access databases — Freely accessible data and publications to enrich the analysis and cross-check the information available on each market.
Official statistics databases — Economic and demographic indicators published by statistical agencies to measure trends and compare markets.
Specialist industry databases — Specialist data and reports to deepen your understanding of the players, segments and dynamics of each industry.
Trusted by professionals
Professionals share their experience of the clarity and usefulness of our studies and the Businesscoot service.
- Clear, structured analysis
- Insights for business projects
- Responsive customer service
As a business valuation expert, I need reliable strategic analysis of potential targets in their industries. For several years, I have relied on Businesscoot's industry analysis, where expertise and relevant data are essential.
David Jeanne
Managing director •
I am very satisfied with Businesscoot's market studies. The information is clear and well structured, making it easy to understand an industry's trends and key figures. Their catalogue is extensive and varied, and customer service is responsive. I recommend Businesscoot for reliable, accessible analysis.
Time Albouy
Business development expert •
Our team of industry experts
Talk to our team to check that the study's subject and scope match your project.
- Check the market scope
- Choose the right study for your project
- Ask a question before ordering
Guilhem Cournut
Food, retail and consumer goods
Denis Monnoyeur
Industry, energy and construction
Marie-Annick Cournède
Health, beauty and personal services
Arthur Lefeuvre
Digital, media and telecommunications
Related studies
Explore complementary studies to broaden your analysis.
- Explore related markets
- Compare market dynamics
- Refine your project
The gourd market in France
A gourd is a reusable container designed to hold and transport water or any other beverage, whether at home or away. Although they often take the format of a classic bottle, they are distinguished by their durability, personalization and strong symbolic potential. The water bottle
The basketball market in Italy
Basketball clubs allow players with an annually renewed license to play basketball by forming teams, according to their age and gender, with several practices per week as well as games in national, regional or departmental leagues. They generally represent a city or a region.
The bicycle market in Italy
A bicycle is a human-powered land vehicle consisting of two in-line wheels. The driving force is provided by the rider, usually in a seated position, by means of two pedals that guide the rear wheel via a roller chain. There are different types of bicycles,
