Buy the full study
Summary
to understand this market
Detailed content
Inforamtion
- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 22/02/2022
Summary and extracts
1 Market overview
Presentation and definition
Basketball clubs allow players with an annually renewed license to play basketball by forming teams, according to their age and gender, with several practices per week as well as games in national, regional or departmental leagues. They generally represent a city or a region.
In 2017, basketball was the 4th most played sport in Italy with more than 300,000 licensed players, or 7.1% of the national sports membership, behind soccer, tennis and volleyball. It also ranks 4th in the number of clubs in the federation, with 3,000 clubs affiliated with the Federazione Italiana Pallacanestro (FIP), the governing body of basketball in Italy.
The major league in Italy is the Lega Basket Serie A, in which 16 teams play. Public and private sponsorships account for 70% of total club revenues, ticketing 20%, and television rights and other income 10%. In the 2019-2020 season, the brand value of the Lega Basket Serie A teams alone was worth 23.3 million euros, or 21% of the total revenue of the Serie A system (110 million euros).
The sanitary crisis has had a very negative effect on basketball revenues in Italy, primarily due to the early ending of all championships. The losses amounted to more than 40 million euros.
All our studies are available online in PDF format
Take a look at an example of our research on another market!
Companies quoted in this study
This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :
Choosing this study means :
Access to more than 35 hours of work
Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.
Benefit from 6 years' experience and over 1,500 industry reports already produced
Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.
Our know-how and methodology enable us to produce reports that offer unique value for money.
Access to several thousand articles and paid-for data
Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).
To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)
Guaranteed support after your purchase
A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676
A digital format designed for our users
Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.
Our offers :
5 reports pack (-15%) IT Italy
- 5 reports at €75.6 excluding VAT per study to choose from our Italian catalogue for 12 months
- Save 15% on additional studies purchased
- Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)
See the terms and conditions of the pack and the refund of unused credit.
Our customer references
They have consulted our studies
Discover the opinions (+500)
Malcolm Vincent
Astoria Finance
Gregoire de Castelnau
Stags Participations
Timothé Huignard
PWC
Paul-Alexis Kebabtchieff
BCG
Aymeric Granet
Publicis Consultant
interviews & case studies
All interviews and case studies (45)
