The basketball market - France

Basketball clubs enable players with an annually renewed license to play basketball in teams of different ages and genders, with several training sessions a week and matches in national, regional or departmental championships. They are generally based in specific towns or départements. The global basketball market is booming, valued at $9.3 billion in 2023, and is expected to grow at a CAGR of 7.10% until 2030. The NBA (National Basketball Association) is the world's most closely followed basketball league. Its teams, known as franchises, are known the world over and are valued at several billion dollars each, with an average value of $3.85 billion in 2023. The second most popular league is the Turkish Airlines Euroleague, pitting various European teams against each other. France also boasts several professional leagues, the two most recognized being the Betclic ELITE and the Pro B, each containing 18 teams. These two leagues are managed by the Ligue Nationale de Basketball (LNB). After a slight setback caused by the health crisis, the results of these clubs and of the federation, the FFBB (Fédération Française de Basketball), are on the up again. Basketball is a very popular sport in France; it is the 4ᵉ sport with the most licensees, and occupies second place in this ranking if we look at team sports alone. The proportion of girls is much higher in this sport than in other team sports such as soccer. French clubs benefit from the financial support of numerous sponsors, who account for a significant proportion of their revenue, as do match receipts and operating subsidies. The most popular basketball equipment revolves around the NBA and is generally more expensive than that of the LNB. Numerous players compete in the equipment sales sector.