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Summary and extracts
1 Market overview
1.1 Definition and scope of study
The amateur soccer clubs market includes all French soccer players who are not classified as professionals (i.e. all French soccer players excluding Ligue 1 and Ligue 2). In France, soccer is managed and administered by the French Football Federation and the Amateur Football League (part of the FFF).
The market for amateur soccer clubs thus encompasses the amateur licensees of the soccer federation, the clubs' governing bodies, the equipment manufacturers, the clubs' structures and so on. Although soccer, France's favorite sport with 2.18 million licensees in 2021, has seen a decline in interest in recent years, the number of amateur footballers has risen steadily.interest in recent years, the discipline has been given a major boost by two events: the 2018 Men's World Cup, and the organization in Paris of the 2019 Women's World Cup (220,352 registered players).
French amateur soccer is thus seeing a big increase in the number of female licensees, both in terms of players but also managers and regional or local management committees.
There are many equipment manufacturers in France who dress amateur soccer, including Puma, Adidas and Nike, as well as lesser-known names such as Macron, Eldera and Elima.
1.2 The national market for amateur soccer clubs
The French sports market
In ****, the French sports market was worth ** billion euros, representing *.*% of GDP(***).
Economic weight of sport France, ****, in Source: ****
The soccer market
For the ****-**** season, soccer remains the sport with the most licensees, with over *.** million, ahead of tennis (***)[***]
For the ****-**** season, the French Football ...
2 Demand analysis
2.1 Who are soccer fans in France?
Generally speaking, soccer is one of the most popular sports in France. In fact, **% of French people say they are interested in the sport, **% follow it and **% have a good image of it. According to an Ipsos survey, it is especially among families that football has a good image (***).
French interest ...
2.2 FFF licensees
The FFF (***) is France's no. * federation in terms of the number of members, with **% of total licenses in the Olympic single-sport federations. In comparison, the tennis federation accounts for **.*% of French members, and horse-riding for *.*%.
Sports licenses (***) France, ****, in Source: ****
The number of FFF licensees has been rising almost continuously since ...
2.3 The rise of women's soccer
Women's soccer, and in particular amateur women's soccer, has been growing rapidly in recent years, both in terms of interest among the population and the number of female licensees.
According to a study carried out by Odoxa in December ****, **% of French people have already watched a women's soccer match, whereas in ...
3 Market structure
3.1 Institutional players in French amateur soccer
The French Football Federation
In ****, the FFF will have **,*** amateur clubs and ** professional clubs (***), *** employees and ***,*** volunteers. At the end of the ****-**** financial year, its sales exceeded *** million euros, the majority of which came from partnerships and TV fees [***].
Breakdown of FFF sales France, ****-**** Source: ****
Source: ****
The Amateur Football ...
3.2 Financing amateur soccer clubs
Amateur soccer is heavily dependent on the FFF for its funding, and on the subsidies that this central body grants to amateur clubs.
The FFF's funding of amateur clubs is based on a number of levers:
An annual budget allocated by the Fonds d'Aide au Football Amateur (***). According to the FFF, ...
4 Offer analysis
4.1 Geographical distribution of clubs and members
Soccer in France is very much linked to the geography of the country, and some regions stand out in terms of club numbers. The Auvergne-Rhône-Alpes region boasts the largest number of clubs, with *,*** , followed by the Grand Est (***).
Number of soccer clubs by region France, ****, in number of clubs Source: ...
4.2 The cost to clubs and soccer fans
FFF license prices
The price of soccer licenses is set by each region. There is an imposed federal share, but it remains minimal: * euro for U*-U** categories, *.* euros for U**-U** categories, *.* euros for U** to senior/veteran categories. The Ligue de Bretagne has the lowest prices for almost all ...
4.3 Diversified soccer
The term "diversified soccer" refers to all soccer variants. According to the latest FFF report, this officially includes futsal, beach soccer, company soccer and leisure soccer. Cécifoot and wheelchair soccer are also included. In ****, the FFF counted **,*** licenses nationwide.
Cécifoot : an official discipline since ****, cécifoot is now recognized ...
5 Regulations
5.1 Transfer rules in amateur soccer
Transfers in amateur soccer are governed by the FFF's General Regulations. [***]
Transfers may concern all age categories from U** upwards.
The same player can change club up to * times in the course of a season. The soccer year is divided into * periods, each with its own transfer rules:
Normal period (***): players ...
5.2 The sports code and regulations
The reference text in this field is the Sports Code, published between **** (***), regulating * aspects of sporting life:
Organization of physical and sporting activities Sports players Methods of practising sport, safety and hygiene of sports facilities Financing of sport and provisions applicable to overseas territories
The regulations have undergone significant changes for ...
6 Positioning the players
6.1 Player segmentation
National, National * and National * league equipment supplier rankings France, ****-****, in *Joma, Kipsta, Le Coq Sportif, Skita, Errea, hummel, Eldera, Erima, Ô Sports, Acerbis, Craft, Lotto, Luanvi, New Balance, SportsCo. Passion Source: ****
- Fédération Française de Football
- Macron
- Adidas
- Puma Groupe
- Basicnet Group Kappa
- Nike
- Kelme
- Errea
- Patrick
- Stanno (Deventrade Group)
- Acerbis
- Lotto
- Joma
List of charts presented in this market study
- Economic weight of sport
- FFF sales
- Form of soccer practice
- French interest in soccer
- Frequency of soccer practice
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Latest news
Adidas still going strong despite the Kanye West scandal. - 20/11/2023
- Adidas had a colossal stock of Yeezy sneakers, estimated at over a billion euros.
- Yeezy sneaker sales accounted for 7% of Adidas sales.
- Adidas organized two massive destocking operations, generating 400 million euros in the first online sale and almost the same amount in the second.
- Resale prices for Yeezy sneakers vary between 100 and 300 euros.
Vietnam: Nike and Adidas subcontractor lays off 6,000 workers - 13/05/2023
- Vietnamese footwear manufacturer produces for Nike and Adidas
- Vietnam is one of the world's largest exporters of textiles, footwear and furniture.
- 6000 permanent employees of PouYuen Vietnam will lose their jobs.
- PouYuen is Ho Chi Minh City's largest employer with almost 50,000 employees.
- The slowdown affected the footwear, clothing, construction and agri-food industries.
- More than 630,000 people lost their jobs or saw their working hours reduced in 2022, according to the Vietnamese Ministry of Labor.
Puma launches a 100% Made in France collection - 04/04/2023
- - Puma launches a new clothing collection developed entirely in France and distributed by Intersport.
- - Puma has teamed up with the Chamatex group, based in the Ardèche region of France, for this collection.
Sport: Puma takes revenge on rival Adidas - 20/03/2023
- Record sales of 8.5 billion euros
- - 19% year-on-year growth
- - Net income of 641 million euros
- - Sales strategy focused on retailers
- - 15% of the European soccer boot market
- - Estimated unsold stock of 2.2 billion euros
- - Adidas achieved growth of 1% in 2022
Nike: direct sales save the year for the global sports giant. - 28/06/2022
- Nike targets double-digit growth for the coming year 2022.
- Nike experiences a 20% drop in sales in China.
- Nike focuses on its e-commerce site and its own stores.
- Nike expects annual growth of around 10%.
- Net income climbs to 5.7 billion euros.
- Products sold directly to consumers accounted for $18.7 billion over the year.
Nike up more than 6% - 28/06/2022
- Nike's direct-to-consumer sales account for 40% of its turnover
- The group posted sales of $46.7 billion (approx. 44.3 billion euros) in 2021-2022, up 6% excluding currency effects
- Profits reached $6 billion
- Sales slowed considerably in North America and mainland China
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