The sneaker market - France

The sneaker market is growing by leaps and bounds, driven by the combination of style, comfort and lifestyle trends. Estimated at $91.01 billion in 2022, it should reach $181.3 billion by 2034, with a CAGR of 5.2%. Asia-Pacific dominates this expanding market, while China is expected to account for 10% of global sales by 2025. Online, digital already accounts for 20% of transactions, with continued growth driven by players such as Nike, Adidas, Puma and platforms like StockX, which is booming in the resale segment, estimated to be worth 25 billion euros by 2030. Sneakers are no longer just shoes: they embody a way of life, embraced by 64% of French people, 50% of whom wear them regularly. On average, each consumer owns 4 pairs, with a marked interest in premium models. Between 2014 and 2019, the €100-200 and over €200 segments jumped by 80% and 282% respectively. Preferred brands? Adidas (37%), Nike (36%) and Puma (18%). The sneaker world is also part of a sustainable logic: 67% of 18-24 year-olds are prepared to pay more for eco-responsible models, while 66% of French people say they can turn away from non-committed brands. Labels such as Veja, whose sales could reach 280 million euros by 2023, embody this green shift. The market attracts both sportswear giants and luxury houses - where sneakers account for up to 90% of Balenciaga's shoe sales - and is multiplying with innovations: 3D-printed, self-tying sneakers, exclusive collaborations (Gucci x Adidas, Nike x Tiffany). With an audience of 25-34 year-olds (37.5%) and 58% men, connected and ready to invest, the sector is one of the most dynamic in global retail.