Content of the study:MARKET OVERVIEW
1.1 Market definition and presentation
Long mainly dedicated to men, the sock market has evolved enormously over the last few decades, and now targets the entire French population. We are witnessing new fashion trends that have made the sock a real fashion accessory [ Huffington Post ]
Thus, the offer on the market continues to grow and evolve to meet the new expectations of consumers. For example, we are witnessing the development of Made In France, which is becoming increasingly popular, or the significant increase in demand for so-called "fancy" socks, with ever more original designs
Many types of socks exist today, in different shapes, colours and materials used in their production
However, as the new generations are an increasingly important player in the demand for ready-to-wear clothing, in recent years there has been a decline in the sale of socks in "physical" points of sale, i.e. supermarkets and hypermarkets, which tends to slow down sales of traditional brands, in favour of those of start-ups with innovative sales strategies
DEMAND ANALYSIS
MARKET STRUCTURE
ANALYSIS OF THE OFFER
REGULATION
POSITIONING OF THE PLAYERS
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Reviews (5)
The costume jewelry market - France
Publicado en 07/11/2022 by Philippe PETROU - MYTIKAS
Très bien fait.
Businesscoot Response:
Merci Philippe pour votre retour et pour la confiance accordée. :)
The children's clothing market - France
Publicado en 29/10/2022 by Amina Mellal
J'adore vos études, je les trouve très complète et toutes les sources sont toujours citées.
Businesscoot Response:
Merci infiniment Amina pour votre retour ainsi que la confiance accordée.
The men's ready-to-wear market - France
Publicado en 29/10/2022 by Client Anonyme
Très complet!
Businesscoot Response:
Merci pour votre retour et la confiance accordée. :)
The baby clothing market - France
Publicado en 07/09/2022 by Dan
I found this study to be very complete yet concise. It gives the main trends of the market and does not limit itself to "basic" figures such as sales figures, but also deals with pricing strategies and trends according to the positioning of the players. It's a study that has really served me well and that deals with marketing, the regulatory side, the offer, the competition and the pricing. Bravo!
Businesscoot Response:
Thank you Dan !
The sportswear market - France
Publicado en 08/08/2022 by Domaine Saint Roch - Domaine Saint Roch
Operational
Customer cases and references
