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MARKET OVERVIEW

1.1 Market definition and presentation

Long mainly dedicated to men, the sock market has evolved enormously over the last few decades, and now targets the entire French population. We are witnessing new fashion trends that have made the sock a real fashion accessory [ Huffington Post ]

Thus, the offer on the market continues to grow and evolve to meet the new expectations of consumers. For example, we are witnessing the development of Made In France, which is becoming increasingly popular, or the significant increase in demand for so-called "fancy" socks, with ever more original designs

Many types of socks exist today, in different shapes, colours and materials used in their production

However, as the new generations are an increasingly important player in the demand for ready-to-wear clothing, in recent years there has been a decline in the sale of socks in "physical" points of sale, i.e. supermarkets and hypermarkets, which tends to slow down sales of traditional brands, in favour of those of start-ups with innovative sales strategies

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

Alexia Vacheron

Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti