the costume jewelry market | France

1.1 Presentation and definition of the costume jewelry market

The category of "costume jewelry" does not have a strict definition accepted by all. Nevertheless, in this study, we will define "costume jewelry" as original jewelry serving as fashion accessories that differ from jewelry made with metals (gold and silver), diamonds and precious stones.

The materials used to make costume jewelry are extremely varied (base metals, glass, plastic, synthetic stones, semi-precious stones, pearls, ivory, leather, terracotta...).

Similarly, the offer of jewelry is extremely heterogeneous, offering very different price levels. This partly explains why costume jewelry attracts a wide consumer base where all age groups are represented.

The costume jewelry market is growing rapidly worldwide and will be worth tens of billions of dollars by 2020. The French market has been growing for a decade, with the exception of the year 2020 which saw the health crisis negatively impact the market.

Bought for oneself or as a gift, the costume jewelry market is also benefiting from the rise of online sales, a distribution channel that will post the best growth figures in France in 2021.