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MARKET OVERVIEW

1.1 Definition and presentation

The jewellery jewellery is the art of making jewels and ornaments (jewellery) using precious stones, gemstones, pearls, ornamental stones and metals such as gold, silver or platinum. The market can be segmented on the basis of range of the manufactured jewels but also according to the type : rings, bracelets, necklaces, earrings, watches, etc.

Worldwide sales of jewellery are estimated at over 100 billion 90% of which come from manufacturers with no recognized brand. French jewellery is recognised worldwide for its creativity, quality of manufacture and elegance, with the presence of many famous French jewellers on the world market (Van Cleef, Cartier, Alexandre Reza, etc.).

The jewellery market is a sector affected by a crisis. Apart from the cyclical phenomenon of the crisis, the other threat to this traditional sector is the relocation of production tools to Asia. Even if this trend is less relevant for high quality jewellery, manufacturers are worried about this trend. This is why they created the "Joaillerie de France" label in 2006, a real promotional tool for manufacturers, especially for exports. It is an indisputable way of promoting and authenticating French manufacturing know-how in jewellery, and of clarifying the origin of manufacture. This label has been a great success since its creation; there were already more than 10 jewellers with the label at the BaselWorld trade fair in 2012.

China's economic boom represents a significant potential for new customers for French jewellery. While the attacks have for a time caused sales to fall since 2015, the circumstances have also allowed for the growth of distance selling in jewellery. Major French companies in the market include Gay Frères, Mathon Paris, SFM and Dorsey, for example. Christian Bernard, also a leader in the sector, was acquired by the Marcel Robbez Masson group in 2017, reflecting a phenomenon of concentration of the sector that is underway.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Hugo S.

chargé d'études économiques, Xerfi

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
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PhD Industrial transformations

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Pierre D.

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Pierre D.

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Arnaud W.
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Ross Alumni Club France

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Maelle V.

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Héloise Fruchard

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Market Research Analyst

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Market Research Analyst @Businesscoot

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Market Research Analyst @Businesscoot

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Consultant

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Alexia V.

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Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

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