The diamond market - France

The diamond market, which is a critical segment of the jewelry sector, witnessed a series of trends and regulatory updates starting from 2020. The ISO 24016 standards were introduced to create consistency in certifying cut diamonds, updating the 4C international standards and setting clear terminologies. Despite the pandemic's impact, causing a significant drop in diamond prices in the first half of 2020, prices began to recover towards the latter part of the year with industry giants like De Beers and Alrosa lowering their prices to adapt to decreased demand. The market also saw a rise in synthetic diamonds, highlighting a shift in consumer interest and potentially reshaping the industry with trends favoring crafted, natural, and timeless pieces. French national regulations, like the Decree No. 2002-65 and the "Sapin II" law, maintain strict rules on the trade and labeling of gemstones and diamonds, distinguishing natural from synthetic diamonds. France saw impressive economic growth within its diamond market with a 31% increase in 2019 alone, cementing its role as a significant player in the global industry. However, the industry faces challenges such as the operational decline in diamond production due to resource scarcity, expected to decrease by 30% from 2020 to 2030, and a shift in consumer behavior with a 10% decrease in French women using precious jewelry from 2014 to 2019. Despite these challenges, the diamond market remains vital with substantial pockets of growth, particularly in high-value luxury segments and exports..Title: Evolving Preferences and Import Dynamics of the French Diamond Market In recent years, the French diamond market has undergone significant changes in consumer behavior and import-export dynamics. The jewelry market in France is a crucial component of the overall luxury goods sector, and diamonds play an indelible role in its success. French consumers have historically shown a preference for diamond jewelry; in 2019, between 5 and 6 million French women owned gold or platinum jewelry with diamonds. However, there appears to be a shift in consumption patterns. From 2014 to 2019, the use of precious jewelry, including diamonds, among women decreased by approximately 10%, leading to a change in the majority status of women wearing precious jewelry to becoming a minority. Despite this downtrend, fascinating trends are emerging within the diamond market. One notably is the shift toward craftsmanship and customized design, suggesting a rising appreciation for artisanal quality in the diamond industry. Another trend is a growing preference for designs and materials that echo natural beauty, indicative of a desire to connect with nature through luxury items. Lastly, consumers are showing a preference for investing in timeless pieces, reflecting a move towards classic and enduring diamond jewelry. When considering purchasing diamond jewelry, consumers in the United States, who generally exhibit similar preferences to French consumers, have indicated a strong inclination towards rings, with between 30% and 40% preferring this type of jewelry. This is followed closely by pendants or necklaces, and ear studs, highlighting the diversified demand for different types of diamond jewelry. Despite this interest, France is a net importer of diamonds, reflected in its trade activities. The country imports unsorted diamonds, as well as industrial diamonds, both worked and unworked but not mounted or set. These imports are critical to satisfy the demand within the country, particularly from small workshops and luxury houses renowned for their exceptional craftsmanship and prestigious positioning in the market. The diamond market in France is complex and multifaceted, with several key players across the value chain contributing to its reputation for high-quality luxury products. While consumer behavior has shown some decline in precious jewelry use, the market demonstrates both resilience and adaptability, with evolving consumer trends signaling new opportunities for growth and diversification in the sector..Title: "The Titans of the Diamond Trade: A Closer Look at Industry Stalwarts" In the realm of diamonds, a few key players dominate, carving out significant market shares with their operations that span from diamond mining to luxury jewel crafting. Let's take a closer look at these market stalwarts that set the tone for the diamond industry. Alrosa stands out as a titan in the sector, claiming the lion's share with a prolific output from the rich mines of Russia, particularly in the Urals and Yakutia. As the world's leading diamond mining company, Alrosa has established itself as a force of nature in the industry, ensuring Russia's position at the peak of diamond production. De Beers is no stranger to the limelight either, with a storied history that intertwines with the very fibers of the diamond market. A subsidiary of Anglo American, De Beers is renowned not just for mining but also for trade, and its unique market positioning allows it to flexibly navigate between stabilizing prices and adapting to fluctuating demands. We mustn't overlook Rio Tinto, whose diversified mining operations include significant diamond extraction that contributes a sizeable fraction to the global cache of these precious stones. Headquartered in the United Kingdom, Rio Tinto's strategic geographic deployment allows it to maintain a robust presence in the industry. Petra Diamonds, though not as large as its counterparts, still holds a noteworthy position in the market. This British company shows the competitive spirit of the industry, mining in territories that promise substantial diamond yields and keeping the market on its toes. Thom Europe is a name that represents the end game for many diamonds as they are crafted into elegant pieces that adorn the showcases of fine jewelry stores. With its acquisitions of Stroili and Oro Vivo, Thom Europe exemplifies the trend of consolidation within the retail space of the diamond market. These strategic moves not only expand the company's presence but also strengthen its ability to offer compelling collections to discerning customers. Cartier and Bulgari, now under the expansive luxury umbrella of LVMH, are beacons of high-end jewelry. Their presence in the market highlights the importance of brand heritage and craftsmanship, creating demand that drives the luxury segment of the diamond industry. LVMH's strategy of integrating value in-house, including the artistry of diamond dealers, positions the conglomerate at a vantage point from which it can dictate fashion trends and consumer preferences. In the grand tapestry of the diamond market, these companies are not just participants; they are the architects

Inforamtion

• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 23/11/2020

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Summary and extracts

List of charts

• Volume de production de diamants
• Le marché de la bijouterie en diamant
• Répartition des ventes de bijouterie en diamant
• Pays avec les plus grandes réserves mondiales de diamant
• Production de pierres et perles pour l'industrie de la joaillerie
• Indice des prix à l'importation (Système harmonisé) : Diamants, même travaillés, mais non montés ni sertis
• Le marché de la bijouterie - joaillerie - orfèvrerie
• Répartition géographique du secteur de la bijouterie - joaillerie - orfèvrerie
• Répartition du chiffre d'affaires de la bijouterie - joaillerie - orfèvrerie par catégorie de fabricants
• Chiffre d'affaires du marché des diamants
• Structure du chiffre d’affaires des fabricants de B.J.O.
• Part de marché des principales entreprises minières de diamant
• Prévision de la production de diamants bruts
• Nombre d'entreprises du commerce de détail d'articles d'horlogerie et de bijouterie en magasin spécialisé
• Emplois dans le commerce de détail d'articles d'horlogerie et de bijouterie en magasin spécialisé
• Répartition des entreprises de bijouterie - joaillerie - orfèvrerie, selon le nombre de salariés
• Répartition des effectifs de la bijouterie - joaillerie - orfèvrerie, selon le nombre d'employés
• Chiffre d'affaires, résultat d'exploitation et rentabilité nette du commerce de détail d'articles d'horlogerie et de bijouterie en magasin spécialisé
• Utilisation de bijoux précieux par les femmes
• Utilisation de bijoux précieux (or, platine, pierres précieuses) par les femmes
• Types de bijoux en diamants dans lesquels les consommateurs seraient prêts à investir
• Commerce extérieur de diamants
• Origine des importations de diamants
• Destination des exportations de diamants
• Chiffre d'affaires de la fabrication d'articles de joaillerie et bijouterie et nombre de passagers à l'aéroport Charles de Gaulle

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