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Clothing

Accessories

Fashion

The sportswear market - France

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in French

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Study Overview

Strictly speaking, sportswear refers toall clothing designed to be worn while practicing a sport. From a less Manichean point of view, it's clothing for men or women made up of distinct pieces, such as jackets, pants, sweaters, skirts and shirts, which are casual in style and can be worn on their own or in various combinations for informal activities. Sportswear has always played in two categories, offering both products for sporting activities and products that are comfortable and easy to wear on a daily basis. If one in two French people prefers to feel comfortable in their clothes before looking at their look, it's because in recent years, at work or in the city, attitudes have changed. The latest report 'Global Sportswear Market to 2025 with COVID-19 Impact Analysis' by GlobalData reveals thata quarter of all clothing sold in the first year of the pandemic (2020) was made up of "sportswear" items. While the share of sportswear is expected to fall slightly this year as consumers opt for dressier items, the return to pre-pandemic norms will not be as noticeable for the professional wardrobe. Sportswear's share of the apparel market is expected to reach 23.6% by 2025. The COVID-19 crisis has had a major impact on this market. Naturally,French consumers shifted their purchases to essential goods, partly due to the closure of various stores, and partly due to a loss of interest in the clothing sector. But paradoxically, successive confinements have created a vast demand for more comfortable clothing, and the 'athleisure' style - sophisticated segment of sportswear - has boomed. Another analysis is that the French returned to sport during the crisis, boosting demand for sports equipment, which belongs to the sportswear segment. As a result, sportswear is now an essential part of the French wardrobe, and the fashion and luxury sectors have grasped the importance of this trend. Examples include Salomon, Arcter'yx and Oakley, all of which are very popular with fashion-conscious customers in France and Europe.

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

Exclusive data

• Indexpresse sectoral database
• Preferred Brands database
• Expert interviews and proprietary indicators

Human expertise

• Experienced research analysts
• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

Visual and actionable reports

• Graphic studies with synthetic structure
• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market overview
- 1.1 Introduction and market scope
- 1.2 A global market finally recovering from the health crisis
- 1.3 Global trends and market opportunities
- 1.4 A French market in the post-Covid fray
- 1.5 French foreign trade in sportswear
2. Demand analysis
- 2.1 Typology of French sportswear buyers
- 2.2 Consumption criteria and choices: a very marked before/after crisis
- 2.3 The sportswear market is driven by the explosion of e-commerce and online sales
- 2.4 A polluting industry in search of eco-responsibility
- 2.5 The 'Gorpcore' trend: sportswear and activewear at the height of high fashion
- 2.6 Other trends and opportunities in the French sportswear market
3. Market structure
- 3.1 Value chain in the French sportswear market
- 3.2 The state of French textile production
- 3.3 A post-Covid era driving innovation in supply chain organization
- 3.4 French sportswear market leaders: Decatlhon and Intersport still in the lead, adapting to "athleisure" and "casual" demand trends
4. Offer analysis
- 4.1 Typology of players in the French sportswear market
- 4.2 Different prices in the French sportswear market
5. Regulations
- 5.1 Pollution and environmental protection
- 5.2 Clothing trade and manufacture