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Clothing

Accessories

Fashion

The jogging accessories market - France

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in French

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Study Overview

The " jogging "or" running is a sporting discipline appreciated by the French, since a third of them said they practiced "a lot of sports" running in 2018. Accessible to a wide audience because it does not require a licence and relatively rudimentary equipment, running has experienced a incredible growth in recent decades . One of the driving forces behind the practice is the growing consumer focus on health and fitness. Moreover, the practice of running goes beyond the simple framework of the practice in leisure, because running events and competitions (half-marathons, marathons, trail ...) also benefit from this craze. The increase in the number of events and the community dimension of this sport have thus attracted many players to the running goods market The jogging/running accessories market covers both

The shoes running The clothes running The accessories and miscellaneous equipment (gloves, stopwatches, ...)

Thus, although it is an easily accessible sport, runners devote a fairly large budget to it, making it a thriving business Growth - in both the global and French markets - was driven by the rise of mobile applications and connected objects that allow better measurement of its efforts or the increased use of social networks to share its performance. Among the sporting goods sector, running items are among the most dynamic In France, the market for jogging articles is highly competitive competitive and seems to be approaching the maturity after a decade of strong growth. This raises the question of the new growth drivers in a market dominated by three global players Asics, Nike and Adidas. In 2020, the Marketing Director of Asics France states that asics' market share increased from 39% in 2019 to 49% in 2020 - which suggests that the Japanese actor has benefited more from the covid crisis than his competitors

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

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• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

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Human expertise

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• Know-how developed through 1500+ studies
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Contents

Sommaire

1. Market overview
- 1.1 Definition and scope of study
- 1.2 An expanding global market
- 1.3 The evolution of the French market: after a decade of growth, a now mature market?
- 1.4 Is the growth of running during confinement sustainable?
2. Demand Analysis
- 2.1 Running: a popular sport appreciated by the French people
- 2.2 Runner profile: categories of runners and average baskets
- 2.3 Profile of the "competition" runner vs. the "standard" runner
- 2.4 Determinants of purchase
- 2.5 Demand trends: sportswear and connected accessories
3. Market structure
- 3.1 Segmentation and stakeholder dynamics
- 3.2 Production and cost analysis
- 3.3 Distribution channels according to the type of product purchased
- 3.4 The boom in online sales
4. Analysis of the offer
- 4.1 The different product families
- 4.2 Prices vary greatly depending on the product range
- 4.3 Innovations and supply trends
5. Regulation
- 5.1 Regulations