1.1 Definition of the jogging accessories market
The "jogging" or "running." otherwise known as running is a growing sport discipline
Accessible to a wide audience because it does not require any licence and relatively rudimentary equipment, running is an increasingly trendy sporting practice . Moreover, the development of the practice of running goes beyond the simple framework of leisure activities, because running events and competitions (semi-marathons, marathons...etc.) take full advantage of this enthusiasm .
The jogging accessories market includes in particular:
- shoes (race, trail)
- clothes (shorts, shorts, shorty, pantyhose, socks, tank top, t-shirt, windproof...etc.)
- accessories more or less technological (gloves, headband, stopwatch, cardio frequency meter, pedometer... etc.)
Driven by the growth of mobile applications and connected objects s that better measure these efforts or the increased use of social networks to share its performance, the French running market is growing rapidly in France and the number of practitioners continues to increase ( 24.7% between 2013 and 2016).
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