1.1 Definition and scope of study
The " jogging "or" running is a sporting discipline appreciated by the French, since a third of them said they practiced "a lot of sports" running in 2018. Accessible to a wide audience because it does not require a licence and relatively rudimentary equipment, running has experienced a incredible growth in recent decades . One of the driving forces behind the practice is the growing consumer focus on health and fitness.
Moreover, the practice of running goes beyond the simple framework of the practice in leisure, because running events and competitions (half-marathons, marathons, trail ...) also benefit from this craze. The increase in the number of events and the community dimension of this sport have thus attracted many players to the running goods market
The jogging/running accessories market covers both
- The shoes running
- The clothes running
- The accessories and miscellaneous equipment (gloves, stopwatches, ...)
Thus, although it is an easily accessible sport, runners devote a fairly large budget to it, making it a thriving business
Growth - in both the global and French markets - was driven by the rise of mobile applications and connected objects that allow better measurement of its efforts or the increased use of social networks to share its performance. Among the sporting goods sector, running items are among the most dynamic
In France, the market for jogging articles is highly competitive competitive and seems to be approaching the maturity after a decade of strong growth. This raises the question of the new growth drivers in a market dominated by three global players Asics, Nike and Adidas. In 2020, the Marketing Director of Asics France states that asics' market share increased from 39% in 2019 to 49% in 2020 - which suggests that the Japanese actor has benefited more from the covid crisis than his competitors
To keep reading, buy the full research
What is in this market study?
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What are the latest trends in this market?
- What is the positioning of companies in the value chain?
- How do companies in the market differ from each other?
- Access company mapping and profiles.
- Data from several dozen databases
This market study is available online and in pdf format (30 p.)
- Consult an example PDF or online
Availability within 1 business day
Buy a pack and get an immediate discount
Pack 5 études (-15%) - France
- 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
- Conservez -15% sur les études supplémentaires achetées
- Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)
Inclus dans ce pack: This study (The jogging accessories market - France) + 4 other studies of your choice
1 sector analyzed
in 40 pages
The costume jewelry market - France
Publicado en 07/11/2022 by Philippe PETROU - MYTIKAS
Très bien fait.
Merci Philippe pour votre retour et pour la confiance accordée. :)
The children's clothing market - France
Publicado en 29/10/2022 by Amina Mellal
J'adore vos études, je les trouve très complète et toutes les sources sont toujours citées.
Merci infiniment Amina pour votre retour ainsi que la confiance accordée.
The men's ready-to-wear market - France
Publicado en 29/10/2022 by Client Anonyme
Merci pour votre retour et la confiance accordée. :)
The baby clothing market - France
Publicado en 07/09/2022 by Dan
I found this study to be very complete yet concise. It gives the main trends of the market and does not limit itself to "basic" figures such as sales figures, but also deals with pricing strategies and trends according to the positioning of the players. It's a study that has really served me well and that deals with marketing, the regulatory side, the offer, the competition and the pricing. Bravo!
Thank you Dan !
The sportswear market - France
Publicado en 08/08/2022 by Domaine Saint Roch - Domaine Saint Roch