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MARKET OVERVIEW

1.1 Definition and scope of study

A bicycle is a human-powered land vehicle that is classified as a cycle and has two in-line wheels, which give it its name. The driving force is provided by its driver, usually in a seated position, through two pedals moving the rear wheel by a roller chain. There are several types of bicycles, the best known of which are: Dutch bikes, mountain bikes, folding bikes, cargo bikes and road bikes.

The players in the bicycle market include manufacturers, assembly plants, specialty retailers, multi-sport stores, mass merchandisers, and online retailers.

The global bicycle market is expected to grow at a steady rate of 2.4% per annum between 2020 and 2027. This demand is driven by Asia, which generates 20% of global sales, and mainly China, which is expected to experience a CAGR of 4.7% over the same period. In Europe, 20 million bikes were sold in 2019, of which 12,666 were produced within the old continent. This represents 90,000 jobs.

Second European country producer of bicycles, the Italian market is very dynamic, with a growth of 17% between 2019 and 2020 and an increase in production of 145,000 units, driven particularly by E-bikes. Although their volume represents less than 14% of total bike production, the E-Bikes segment is set to grow in the coming years. 

The Covid 19 pandemic has strongly impacted the bicycle sector in Italy. The desire to avoid urban transport, as well as the lack of physical exercise due to the closure of gyms, has pushed Italians to use a bicycle. The government's mobility subsidy, which provides a 60% discount on the purchase of a bicycle, is also a key factor that has driven the market.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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in 40 pages
Method
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.