The global bicycle rental market has experienced robust growth, with its valuation increasing from $2.1 billion in 2021 to a projected $11.3 billion by 2031, registering a CAGR of 18.3% from 2022 to 2031. This surge is driven by the rise of micro-mobility, which offers affordable, emission-reducing transportation solutions, particularly in urban areas with high demand for alternative transit options. Traditional pedal bicycles dominate the market share, but the e-bike segment is expanding rapidly due to its convenience. The Italian market aligns with these global trends—despite a dip in production volumes post the prior two years' surge, revenues have continued to ascend since 2020, particularly due to pedal-assist and high value-added models. Sales in Italian bicycle and component production approached 2 billion euros in 2022, marking a 10% increase from the previous year, with forecasts for continued growth. The sports equipment rental sector, inclusive of bike rentals, grew to 365 million euros in revenue in Italy in 2021, an 18% rise since 2017. Bike rentals specifically amounted to €67,520,017. Italy's exports in the bicycle and component manufacturing sector, categorized under HS code 8712, have consistently outpaced imports, maintaining a robust trade surplus with 21% of turnover generated internationally in 2022. Italy's bike rental demand, part of a market moving about 200 million euros annually, caters to urban users, occasional cyclists, tourists, and sports enthusiasts, with notable growth in cyclotourism, influencing market trends and shaping the demand profile geographically and across different consumer segments..**Blossoming Demand for Bicycle Rental in Italy** Italy's bicycle rental market is riding the wave of a significant upward trajectory. Anchored by the global market's robust expansion, which forecasts a surge from approximately $2 billion in 2021 to beyond $10 billion by 2031, Italy's specific sector encapsulates a diverse array of consumer demands and preferences that shape its current trends. Fueling this growth within Italy, the bicycle manufacturing industry has maintained its momentum, undeterred by the recent boom. While production volumes have naturally tempered after a peak period, manufacturers are reporting not just rising revenues but also an upswing in typical profitability and returns on investment. These gains, stemming from a focus on pedal-assist technology and higher-value models, bolster the rental market significantly. Indeed, by 2022, the Italian bicycle and component production almost reached the $2 billion threshold, registering a substantial increase of approximately 10 percent from the year before. This positive trend is expected to continue moderately into 2023, with projections placing sector revenue at over $2 billion. Tourists and bicycle tourists spearhead the demand for bike rentals in Italy, with an astounding 6.3 million tourists opting for bicycles during their vacations, propelled primarily by a legion of foreign visitors rather than domestic tourists. A healthy portion, about 30 percent, are cycle tourists—those who integrate biking as a core part of their travel experience, while the remaining 70 percent are classified as active tourists, using bikes for casual transport during their stays. The appeal of biking opportunities in Italy is not lost on its own citizens, either. When Italians plan their getaways, bike rentals rank impressively high—third in fact—with over half citing such rentals as preferred means of transport. This preference stems from a blend of economic sense and convenience, which resonate strongly amid holiday-goers. Diving deeper into Italy's fervor for cycling tourism, an impressive number—between 30 and 35 million recorded presences in 2022—highlights a direct economic impact totaling several billion euros, ensuring bicycles maintain their prominence in both the tourism and rental markets. The push for environmental conservation and sustainable mobility further amplifies this demand. Increasingly aware of eco-conscious choices, urban dwellers are turning to bicycles as an alternative to congested public transport modalities. This societal shift is met with governmental support, manifesting in public funding that facilitates continued market growth. Of particular note is the surge in e-bike sales—a segment that has witnessed an average annual growth of over.### Pioneers of Italy's Booming Bicycle Rental Landscape The bicycle rental market in Italy is not just thriving; it's being reshaped and redefined by innovative companies that have grasped the essence of present-day mobility needs. Each player brings its unique flair to the thriving sector, catering to a variety of users from daily urban commuters to passionate cyclotourists. Here's a closer look at the frontrunners steering the growth of this market. **Ridemovi Spa** A titan in Europe's shared micro-mobility segment, Ridemovi Spa has become synonymous with flexible and eco-friendly urban travel. With its digital platform, the company simplifies the process of finding, unlocking, and parking an array of vehicles including bikes, e-bikes, and e-scooters. Their strong partnership with local municipalities reflects their commitment to sustainability and responsible mobility. **Lime Technology Srl** Lime Technology has emerged as a stalwart environmental advocate in the Italian mobility industry. Collaborating with Neutron Holdings Inc. from the U.S., Lime Technology delivers an integrated system of electric scooters and bikes. Their eco-conscious approach focuses on revolutionizing urban commuting while ensuring that riders have both access to sustainable options and a safety-centric experience. **Papin Sport Srl** With roots stretching back to 1979, Papin Sport has built a formidable presence in the bicycle rental market. Founded by Karl Friedrich Schmidhofer and Sigrun Schmidhofer, the company has expanded from its first sports store in San Candido to a network that encompasses bicycle rental services along picturesque routes, sports stores, and aptly equipped service stations. **Helbiz Italia Srl** Helbiz Italia is cultivating a future-forward vision for micro-mobility across several international markets. Their suite of micromobility services includes cutting-edge e-bikes and scooters, all integrated seamlessly to promote efficient urban transportation. Their collaboration with city planners is testament to their dedication to creating accessible, secure, and progressive transportation ecosystems. **Birorent Srl** Known prominently as Fantic Rent, Birorent serves as a beacon for top-tier e-bike rental services in the realm of medium- and long-term leasing. Their portfolio offers a comprehensive selection of electric bikes suitable for various terrains and purposes, undergirded by a commitment to assist customers seven days a week. **Danger Zone Srl** A purveyor of mountain biking adventures, Danger Zone has more than 15 years under its belt in the bicycle rental industry

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Summary and extracts

1 Synthèse du marché

1.1 Introduction

The global bicycle rental market is experiencing significant growth, with the market size starting at $2.1 billion in 2021 and expected to reach $11.3 billion by 2031. This development is based on several key factors, including the rise of micro-mobility and the demand for affordable and sustainable transportation solutions.

In Italy, the bicycle rental market is following this positive trend, driven by innovations in the sector and a growing interest in environmentally friendly and practical mobility. The sector is characterized by a variety of models and rental options, meeting the needs of a diverse customer base, from urban commuters to tourists.

The study offers an in-depth analysis of the market, covering crucial aspects such as market structure, key players, supply and demand trends, and the impact of legislation on the sector. It presents detailed and up-to-date data on the Italian market, including production, import-export and market segmentation statistics. It also explores new trends that are shaping the future of bicycle rental, including e-bike adoption and sustainable mobility initiatives.

1.2 The global market

The global bicycle rental market is showing strong growth, with positive forecasts for the coming years.

The market size has been estimated at $*.* billion in **** and is expected to reach$**.* billion by ****, growing at a CAGR of **.* percent from **** to ****.

This development is supported by several factors, including therise of micro-mobility, ...

1.3 The Italian market

Despite the physiological slowdown in production volumes after the exploit of the last two years, revenues in the Italian bicycle manufacturing sector still appear to be on the rise in ****, thanks to the push of pedal-assist and the higher value-added models on which our country's manufacturers specialize. But it's not just ...

1.4 Import-Export

In terms of foreign trade, reference is made to hs code **** , which covers bicycles and other cycles, non-motorized.

Comparing import-export from **** to ****, the value of export is confirmed as higher than imports, with a coverage rate always above unity. Despite a decline in units produced of about ** percent in ****, the export/import ...

1.5 The impact of Covid-19

With the onset of the lockdown, demand for bicycles exploded in the spring of ****. The lockdown and the subsequent boom in sales were two factors that led to the upheaval of all logic for those who make or want to buy a bicycle.

After the boom of May ****, which transformed the ...

2 Analyse de la demande

2.1 Demand in Italy

Bicycle rental in Italy, which moves about *** million a year, is a popular choice for economic and convenience reasons, especially on vacation or for limited periods of use.

Daily bicycle rental in Italy is used by awide variety of users, with different needs and interests. Among the public interested in this ...

2.2 Demand drivers

The following are the main drivers of the bicycle rental market.

Growth of Cyclotourism: Cyclotourism is deivnted one of the main drivers stimulating or development of the bicycle market in Italy. Cyclotourists doubled from **** to ****, with an economic impact of * million euros. There were * million tourists in **** who made bicycling the ...

2.3 The geographical distribution of demand

In order to get an overview of the geographical distribution of demand for bicycle rental, reference is made to the most popular destinations for both Italian and foreign bicycle tourists.

Northeast (***) turn out to be the areas most chosen by bicycle tourists. Among Italians , there appears to be a particular interest ...

2.4 New trends in demand

According to several bicycle dealers, there are specific customer demands in terms of new products.

In fact, customers demand innovation, customization, and service, but with afocus on price that remains relevant, according to ** percent of Italian distributors. Below are the percentages for the most common requests among the different clientele.

Demand ...

3 Structure du marché

3.1 The market structure

In order to investigate the structure of the bicycle rental market, reference is made to the broader category of Bicycle Trade and related distributors, which undoubtedly includes those operators more specialized on the rental formula.

In terms of the number of businesses active in the sector, they are fairly evenly distributed ...

3.2 The value chain

The value chain in bicycle rental can be described through several key stages, depicted in the figure below.

3.3 The main players

The following are the main players involved in bicycle rental in Italy (***).

Ridemovi spa: a leading company in the shared micromobility sector in Europe. It offers bicycle, e-bike and e-scooter rental services through a digital platform that allows users to find, unlock, use and park vehicles easily and flexibly. RideMovi is ...

3.4 The main players in the province of Trento

The following are the main players involved in bike rental in the province of Trento.

Danger zone srl: an Italian company with over ** years of experience in mountain bike rental and sales. The company has contributed to the development of the Dolomiti Paganella Bike project, also designing and implementing related infrastructure ...

4 Analyse de l'offre

4.1 Supply analysis

In Italy, there are several bicycle rental formulas to suit various needs and preferences. The main options include:

Short-term rental-common among tourists, it allows you to rent bicycles for a few hours or for the entire day;

Long-term rental (***) - suitable for those who need a bicycle for a more extended ...

4.2 The prices

Below are prices for short-term bicycle rentals from some of the players mentioned above, plus additional sites that are among the top in SERPs.

Papin Sports


Val di Sole Bike Center

Ebike store Brescia (***) [***]

D.F Bike (***) [***]

4.3 New supply trends

Rent to Buy Formula

One of the formulas that is enjoying good success with a sub-niche of the ebike market. It provides for a fixed-fee "rental" for up to * months, which opens up the possibility of getting a clear and practical idea of the actual use of the ebike (***) without necessarily ...

5 Règlementation

5.1 The legislation

The following are the laws and regulations that fall under the scope of rental and bicycles.

E-bikes: current legislation on e-bikes

There are two main sources of regulations governing the circulation of e-bikes:

european Regulation No. ***/**** article ** of the Highway Code

From the analysis of these regulatory provisions, precise limits on ...

6 Positionnement des acteurs

6.1 Segmentation

  • Ridemovi spa
  • Lime Italia
  • Papin Sport srl
  • Helbiz Italia srl
  • Birorent srl
  • Danger Zoe srl
  • Bikeasy srl
  • Centro Bike Vds srl

List of charts

  • Global bicycle rental market
  • Bicycle market and composition
  • Import-Export of Bicycles
  • Main suppliers of bicycles
  • Main destinations of bicycle exports
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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Ridemovi spa
Lime Italia
Papin Sport srl
Helbiz Italia srl
Birorent srl
Danger Zoe srl
Bikeasy srl
Centro Bike Vds srl

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