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MARKET OVERVIEW

1.1 Definition and presentation

According to the Highway Code, the electric bicycle or pedal assisted bicycle is defined as"Velocipede equipped with an auxiliary electric motor with a maximum continuous rated power of 0.25 kilowatts whose power supply is gradually reduced and finally cut off when the vehicle reaches a speed of 25 km/h, or sooner if the cyclist stops pedaling." it is necessary to distinguish between pedal-assisted bicycles and electric bicycles, for which the cyclist does not have to pedal to move them forward and they look more like real mopeds.

The global pedal-assisted bicycle market has been growing in recent years, and is expected to continue growing at a rate of 10.78% through 2025. The main factors driving the market growth are government support for pedal-assisted bicycles, a growing desire among users to use environmentally friendly and reliable alternatives, and rising fuel costs.

Europe holds the largest share of the pedal assisted bicycle market, dominated by Germany, followed by France and Italy. Pedal assisted bicycles are the preferred mode of mobility in Germany. North America is expected to be the region will see the fastest growth.

In Italy, the broader bicycle market grew by 7% in 2019, mainly driven by the electric bicycle and pedal-assisted bicycle segment. The latter, in fact, grew by 13%. In addition, Italians are increasingly buying Italian pedal-assist bicycles, whose domestic production grew 209% in just one year. In recent years, the pedal assisted bicycle market has attracted many companies. Some operators have decided to specialize, like Italwin, while others are diversifying their offer.

Thanks to numerous incentives from the Italian government, the number of pedal-assisted bicycle sales is expected to continue to rise in the coming years, cannibalizing part of the traditional bicycle segment.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

PLAYER POSITIONING

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Reviews (5)

The electric bicycle market - France

Publicado en 14/03/2022 by Patrick Fusillier

Perfect! It's exactly what I expected in terms of structure and content (quantified).

The electric bicycle market - France

Publicado en 25/11/2021 by Dominique SALLEZ - DSW AUDIT ET CONSEIL

Synthetic - straight to the point - I appreciate targeted studies on micro markets


Businesscoot Response:

Hello Dominique, Thank you for your feedback, we are very happy that you appreciated our study and that it saved you precious time.

The electric bicycle market - France

Publicado en 18/11/2021 by Laurent Garrigues

It seems interesting at first glance, but in the end for people involved in the industry, there is nothing new since almost all the data was published by the Sport and Cycle Union last May.


Businesscoot Response:

Hello Laurent, thank you for your feedback. We have just added the interview of an expert of the sector that we have just realized. You will find a lot of additional information :) Let us know and we will send you the update!

The electric bicycle market - France

Publicado en 18/11/2021 by Christine Poncelet - Oracom

Very complete and detailed.


Businesscoot Response:

Hello Christine, Thank you very much for your feedback, we are delighted if our study has perfectly met your expectations. :)

The electric bicycle market - France

Publicado en 03/11/2021 by Client Anonyme - Ce client a souhaité rester anonyme

All the figures you give come from the 2020 Cycle Observatory of the Union Sport & Cycle. So there is nothing new in your study. It's a pity.


Businesscoot Response:

Hello, Thank you for your feedback. Indeed, this source is predominant because it is very rich. Our positioning is to offer a global overview of the markets without going into too much detail, which probably explains the predominance of this source in the study. We will keep you informed as soon as an update is made.