Content of the study:
The electric car market - Italy

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1.1 Introduction

The electric car market is the automotive sector that includes vehicles powered by electric motors and rechargeable batteries. These vehicles provide an environmentally friendly alternative to traditional internal combustion vehicles.

This market offers a wide range of vehicles, including:

  • Fully electric cars (Battery Electric Vehicles, BEVs)
  • Plug-in Hybrid Electric Vehicles (PHEVs)
  • Fuel cell vehicles
  • Light electric vehicles for urban mobility

In the early 1900s, one-third of the vehicles in the United States were electric. But the abundance of gasoline and improvements in internal combustion engines reduced interest in e-cars until the 1970s. In 1971, a NASA electric rover landed on the moon. In 2003, Tesla Motors was founded, and in 2004, Elon Musk became a lead investor. Since then, there have been many developments in the electric car industry, such as the use of lithium-ion batteries.[Cobat]

The electric car market in Italy began to gain prominence in the early 2010s, with the introduction of the first electric car models. Key players in this sector include global automakers such as Tesla, Nissan, BMW, and Volkswagen, as well as local manufacturers such as Fiat.

Overall, there were 36,778 electric car registrations in January-July 2023, with a market share of 3.82 percent, compared to 28,372 in 2022 (3.56 percent). The BEV fleet in Italy thus reached 203,873 units.[Safe]

This study focuses on the electric car market in Italy. For detailed information on related markets, such as charging infrastructure or batteries, please refer to the specific studies available in the Businesscoot catalog.

1.2 The international market

Global sales of electric vehicles continue to set new records. During ****, more than ** million cars were sold "on tap," accounting for ** percent of total vehicle sales. Global spending on electric car purchases exceeded $*** billion in ****, up ** percent from the previous year.(***)

By ****, electric car sales are expected to reach ** million, registering ...

1.3 The Italian market

In Italy, the economic value of car manufacturing in **** amounts to ** billion euros. Compared with ****, turnover at the national level fell by **.* percent.

Automobile manufacturing Italy, ****-****, billion euros ISTAT

In Italy, the share of electric cars in the total number of cars stands at *.* percent in ****, down slightly from the ...

1.4 Import-export

The ratio of imports to exports has changed significantly in recent years in Italy. While until **** Italy could be defined as a net importer, as of **** exports of all-electric vehicles are greater than imports. Between **** and ****, the value of exports grew by *** percent year-on-year in the face of ** percent annual growth ...

1.5 Impact of the war in Ukraine

The outbreak of conflict in Ukraine combined with rising demand for semiconductors is threatening the electric car market. The rising price of nickel, a key element in battery construction, has had major repercussions on the cost of production of electric cars. In the aftermath of the Russian invasion, the price per ...


2.1 The Italian demand

Between **** and ****, the average monthly expenditure of an Italian family on car purchases dropped by **.* percent. In the span of five years, it went from spending **.** euros per month to **.** euros. (***) The recorded drop in registrations suggests that a further decline will be recorded in ****.

Average monthly expenditure on automobiles Italy, ...

2.2 Demand drivers

The demand for electric cars in Italy is mainly driven by:

Environmental factors: No greenhouse gas emissions, thus contributing to the ecological transition Abatement of noise pollution

Economic factors: Lower maintenance costs due to the lack of a number of components found in internal combustion cars, such as the clutch and ...

2.3 Geographical distribution of demand

To visualize the geographical distribution of demand, a map was created with the number of electric cars by Italian macro-region.

In terms of sales, the Northeast and Northwest occupy the first (***), respectively. The gap with the North remains one of the main obstacles to overcome.

2.4 New trends in demand

In recent years, consumer preference has moved toward plug-in cars. The preference toward this type of car in Italy is mainly justified by the fear of not finding columns at which to recharge their cars. In fact, plug-in cars, unlike full electrics, can also run on internal combustion, powered by diesel ...


3.1 The market

In Italy, the number of people employed in the sector related to the manufacture of automobiles had an uncertain trend between **** and ****. Although it is possible to record an overall growth during the period (***), after **** the trend of employment in this sector is uncertain.

Employment in automobile manufacturing

The number of ...

3.2 The value chain

Regarding raw materials, it is interesting to focus on those used in the production of electric car batteries. Lithium, cobalt and rare earths are the main components of modern lithium-ion batteries within which the energy charge is stored to power the car. Lithium is not a rare element in nature, and ...

3.3 Distribution channels

Distribution channels in the automotive sector in Italy have not changed significantly in recent years, with dealers remaining the main point of purchase and information for most consumers.

Dealers in Italy Italy, ****-****, no. ISTAT

However, technological developments have influenced some consumer behaviors:

Online buying options: several manufacturers offer the possibility ...

3.4 Main Actors

The main automakers in italy

Fiat: is a historic Italian company based in Turin, Italy, founded in **** by Giovanni Agnelli. It is one of the world's leading automakers and has been known for producing a wide range of vehicles, including cars, commercial vehicles and trucks.

Mercedez- Benz: is a renowned German ...


4.1 Type of the offer

The range of electric cars can be divided into two:

PHEV (***) cars: this type combines electric power with endothermic power, enabling one to travel part of one's journey in fully electric mode, after recharging at a charging station. Because it is rechargeable, this type of car is exempt from tax stamps ...

4.2 Prices

Although the cost of maintaining an electric car is, on average, lower than its internal combustion counterpart, the selling price of these cars is higher. The price difference finds motivation in several factors:

Innovative technology High battery costs Investment with a high degree of risk (***) Requires additional efforts in research and ...

4.3 New trends in supply: better batteries and lower costs

Tesla has recently moved forward on the adoption of a new type of battery, the ****. Adoption of this new type means lower production costs, as fewer cells are needed to create the batteries, and increased range due to a ** percent higher energy density than **** cells.(***)

A new trend, not yet adopted ...


5.1 Regulatory framework

The regulatory framework for electric vehicles

Directive ****/**/EU: the development and operation of charging infrastructure must comply with competitive market rules with open access to all entities that own and operate charging points in a space open to the public. Delegated Regulation (***) device the emits an artificial sound similar to combustion ...

5.2 State grants

Italy offers significant concessions for the purchase of electric vehicles. The first measures were introduced in **** within the Budget Law, while in **** the "ecobonus" was established. In ****, the Prime Minister's Decree (***) of April *, **** and the Decree Law on Simplifications further expanded the available financial incentives.

Currently, for the purchase of a ...


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Reviews (5)

Reviews (5)

The electric bicycle market - France

Publicado en 05/10/2022 by Inès Duffort

Excellente étude, bien sourcée et structurée. Cela m'a beaucoup aidée dans ma recherche.

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The subscription box market - France

Publicado en 25/08/2022 by Karine Dano

Very interesting study on a market that has been evolving for 10 years.

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The electric bicycle market - France

Publicado en 14/03/2022 by Patrick Fusillier

Perfect! It's exactly what I expected in terms of structure and content (quantified).

The subscription box market - France

Publicado en 07/01/2022 by Claire Doin

This market, a sub-segment of e-commerce, is a real new adventure. The estimates of its size and its extremely strong growth prospects are surprising The interview with the founder of Grenadia is truly amazing

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The electric bicycle market - France

Publicado en 25/11/2021 by Dominique Sallez Vansuypeene - DSW AUDIT ET CONSEIL

Synthetic - straight to the point - I appreciate targeted studies on micro markets

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Customer cases and references

Customer cases and references
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