The electric car market - Italy

In the early 1900s, one-third of the vehicles in the United States were electric. But the abundance of gasoline and improvements in internal combustion engines reduced interest in e-cars until the 1970s. In 1971, a NASA electric rover landed on the moon. In 2003, Tesla Motors was founded, and in 2004, Elon Musk became a lead investor. Since then, there have been many developments in the electric car industry, such as the use of lithium-ion batteries.[Cobat] The electric car market in Italy began to gain prominence in the early 2010s, with the introduction of the first electric car models. Key players in this sector include global automakers such as Tesla, Nissan, BMW, and Volkswagen, as well as local manufacturers such as Fiat. Overall, there were 36,778 electric car registrations in January-July 2023, with a market share of 3.82 percent, compared to 28,372 in 2022 (3.56 percent). The BEV fleet in Italy thus reached 203,873 units.[Safe] This study focuses on the electric car market in Italy. For detailed information on related markets, such as charging infrastructure or batteries, please refer to the specific studies available in the Businesscoot catalog.