Summary

The global electric scooter market has been experiencing significant growth in recent years, with a valuation of $19.6 billion in 2021 and an expected increase to $29.9 billion by 2028, projecting a compound annual growth rate (CAGR) of 7.3% during the forecast period. The COVID-19 pandemic led to a surge in the popularity of electric scooters as an alternative to public transport, with a 70% increase in trips reported by scooter company Bird, attributed to the altered mobility needs during the pandemic. In Italy, particularly, the market has been influenced by the 2020 mobility bonus, providing a 60% subsidy on expenditures for electric scooters, which has bolstered consumer purchases. This, coupled with efforts to reduce urban pollution and improve sustainability, has driven the market's expansion. Sales prices, however, have seen a steep rise of 65% since the previous year, which could affect the market dynamics moving forward..### Analysis of the Italian Electric Scooter Market Demand Trends The electric scooter market in Italy has been segmented into two types of users: those who own a scooter and those who utilize self-service rental solutions. The demand for electric scooters in Italy is on an upward trajectory, largely driven by the need to find efficient alternatives to public transportation, the increasing trend toward sustainable and environmentally friendly practices, and as a response to stringent traffic regulations aimed at reducing urban pollution levels. As of 2021, the global electric scooter market was valued between $15 and $20 billion, with projections estimating the market to reach between $25 and $30 billion by the end of 2028. This market expansion can be attributed to the rising sales of electric scooters and also reflects an average price increase of about 65 percent compared to the previous year. A significant influence on the Italian market has been the introduction of the 2020 mobility bonus. This government initiative has facilitated the acquisition of electric scooters by offering a subsidy, covering 60% of the purchase cost. Given this financial incentive, many Italians have been encouraged to invest in these sustainable mobility solutions. The Italian market is characterized by evident growth trends that suggest an inclination towards more sustainable transportation options. With the government's supportive policies and the public's growing environmental consciousness, the demand for electric scooters is expected to continue to rise in the following years..### Key Players Shaping the Electric Scooter Market Landscape As the electric scooter market continues to surge, a handful of pioneering companies are leading the charge, reshaping urban mobility with their innovative solutions. These key players are not only setting industry standards but are also driving sustainable practices in the transportation sector. **Xiaomi** - This Chinese consumer electronics giant has taken a significant portion of the Italian market, characterized by its user-friendly interfaces and affordable prices, making it a popular choice for personal electric scooter users. Xiaomi's diverse range of electric scooters appeals to a wide audience, consistently making it a top seller in the market. **Segway-Ninebot** - An American brand that has become synonymous with two-wheeled personal transporters, Segway has capitalized on its expertise by expanding into the electric scooter domain. Their acquisition by the Chinese company Ninebot has only bolstered their market offering, combining quality craftsmanship with advanced technology. **Helbiz** - A powerful entity in the shared micromobility space, Helbiz has its roots in Italy and has quickly spread its services to many cities worldwide. As a player in the electric vehicle sharing segment, Helbiz distinguishes itself by providing an array of vehicles including scooters, bikes, and mopeds under a single brand. **Bird and Lime** - These two American companies are fierce competitors in the scooter sharing service arena. Known for their substantial valuations, Bird and Lime have become prominent operators worldwide, offering dockless electric scooters easily accessible via their apps, thus encouraging the adoption of environmentally friendly urban transit options. **Bolt** - Originally starting as a competitor to ride-hailing services, Estonia-based Bolt has transitioned into the micromobility sector, offering electric scooters as part of their diverse transportation portfolio. Bolt's growth speaks to the increasing consumer demand for versatile and sustainable mobility solutions. **Tier and Dott** - European players Tier Mobility and Dott are making their mark by offering safe and reliable electric scooters. Tier, based in Germany, and Dott, headquartered in Amsterdam, are expanding their operations across the continent, bringing sustainable and convenient transportation alternatives to city dwellers. **VOI Technology** - Hailing from Sweden, VOI Technology is carving out a niche by focusing on creating a cohesive and socially responsible micromobility ecosystem. They prioritize safety and community integration, ensuring that their electric scooters enrich urban life rather than add to its complexities. In summary, these influential companies demonstrate the dynamism and potential of the electric scooter market. With a

The market for electric scooters - Italy

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Number of pages : 30 pages
Format : Digital and PDF versions
Last update : 12/02/2023

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Summary and extracts

1 Market overview

1.1 Definition and presentation

An electric scooter is considered a gait throttle (not an actual means of transportation) and consists of a platform on which to rest one's feet, two wheels with suspension, a T-shaped handlebar with a throttle and possibly a hand brake.

This market can be segmented according to the type of scooter user, there are:

-Users who own a scooter;

-Users who use self-service rental solutions.

The global electric scooter market was valued at $19.6 billion in 2021 and is expected to reach a value of $29.9 billion by 2028.

It is also necessary to take into account that compared to last year, sales prices have increased by 65 percent on average. One incentive that has allowed many Italians to purchase this type of gait accelerator is the introduction of the 2020 mobility bonus. This bonus allows people to receive a subsidy of 60% of the total expenditure incurred.

Trends driving the growth of this sector in Italy are: the need to find a more efficient alternative to public transportation, the focus on more sustainable practices, and the increasing traffic restrictions that local governments are imposing on cars to reduce urban pollution.

2 Demand analysis

3 Market structure

4 Offer analysis

5 Regulation

6 Positioning of actors

List of charts

Main safety issues of electric scooters
How often will you use your monopath after COVID 2020?
Scooter sharing fleets in Italy
Incidentality in micromobility sharing
Global electric scooter market
Geographical distribution of micromobility sharing services

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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Lime Italia

VOI

Bird Rides Italia

Helbiz italia

DUCATI MOTOR HOLDING SPA

Xiaomi Italia

Nilox (Gruppo Esprinet)

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