Summary

Since 2020, the global e-bike market has been experiencing a growth, driven by the increasing demand for sustainable transportation options. In 2022, the market generated a significant revenue of $49.7 billion and is anticipated to surge to $80.6 billion by 2027, expanding at a CAGR of 10.2%. This growth has been bolstered by government initiatives encouraging the adoption of bicycles, particularly in Europe, where the sale of e-bikes has been rising. The UK's e-bike market, valued at USD 0.24 billion in 2021, is also expected to grow to USD 0.44 billion by 2027, with a CAGR of 10.56%. The pandemic contributed to an increase in demand for e-bikes, causing shortages and price hikes, while also impacting the e-bike supply chain, which is heavily reliant on components sourced from Asia, predominantly China. In terms of distribution channels, physical stores still hold the largest share, although online sales are becoming increasingly significant. National cycling strategies in Europe, aiming to coordinate cycling policies and goals, have also begun to shape the market, recognizing the importance of cycling in sustainable transport ecosystems..### Emerging Trends in the UK E-Bike Market In the UK, the e-bike market stands as an evolving segment of the transportation and leisure industry. The sector's value was at USD 0.24 billion in 2021 and is forecasted to surge to around USD 0.44 billion by 2027, growing at a CAGR of over 10%. This growth trajectory is bolstered significantly by two distinct groups: newcomers to cycling and existing cyclists switching to electric models. The latte's impact is particularly pronounced. Research indicates that approximately 14% of current cyclists and 5% of all adults in the UK are considering an e-bike purchase within a year, which translates into roughly 2.78 million potential buyers. Despite such prospective interest, the share of e-bikes production remained modest at about 9% of the total bicycle manufacturing output, lagging behind some European counterparts where the proportion hovers around 23%. Comparative analysis with countries like Germany exhibits stark contrasts. In the UK, annual e-bike sales barely reach 165,000 units, a number dwarfed by Germany’s towering 2 million. Notwithstanding, the UK government aspires for a paradigm shift, setting ambitious targets for half of all short commutes to be undertaken via cycling or walking by the end of this decade. However, this initiative is somewhat undermined by the limited infrastructure support for electric bicycles—evidently in the glaring discrepancy between e-car charging points, numbering over 30,000, and e-bike charging points, which are just a mere 16. The e-bike demand is notably influenced by the demographics and behaviors of UK residents. Only 2% of all trips were made by bicycles, and the predominant usage was among the younger population, with a slight resurgence observed in the 40 to 60 age group—a critical target for the e-bike industry due to their preference for less physically demanding transportation options. In terms of sales, the numbers are on a downturn. A focal point for e-bikes, sales of bicycles priced over 500 pounds have witnessed a decline. Factors impacting the market composition involve geographical variabilities, where England emerges as the sole territory with a substantial level of bicycle usage for transportation. In contrast, other regions maintain a strong preference for cars, and hence, the demand for e-bikes could mirror that of standard bicycles. Concurrent trends shaping the market landscape include the growing quest for exercise alternatives and heightened awareness of mental health benefits offered by cycling. Additionally, with enhanced.### Key Players Shaping the UK E-Bike Market Landscape The UK electric bike market, while still burgeoning compared to other European nations, is peppered with a diverse range of players, from small homegrown companies to international powerhouses. Here we explore the pivotal entities that are forging the path and influencing the dynamics of the UK e-bike industry. **UK's Homegrown E-Bike Innovators: Volt Bikes and Emu Electric Bikes** Starting on the domestic front, Volt Bikes Ltd stands out as one of the notable homegrown manufacturers. Though modest in revenue, this company has been making waves in the local market with its specialized designs and customer-focused offerings. Their range of e-bikes is tailored for the UK's unique road conditions and commuter preferences, emphasizing reliability and ease of use. Similarly, Emu Electric Bikes Ltd, another UK-based company, brings to the market a suite of electric bikes that cater to the country's evolving mobility needs. Despite being a smaller operation, Emu has carved out a niche for itself with its distinctive electric bikes that couple aesthetic appeal with functionality. **The Global Titans: BMW, Mahindra & Mahindra, and Yamaha** On the global stage, BMW is a name synonymous with performance and luxury. Known extensively for their feats in automobile engineering, BMW's venture into electric bikes presents an aura of sophistication and cutting-edge technology. Their entry into the e-bike sector infuses it with a pedigree of automotive excellence, offering consumers performance-oriented electric bikes with a stamp of German engineering. Mahindra & Mahindra Limited, with its roots in India, is another multinational behemoth extending its reach into electric mobility. Its strides in the e-bike domain reflect the company's deep-seated commitment to sustainability and innovative transportation solutions. With a broad portfolio that seeks to meet varying consumer needs, Mahindra & Mahindra is a strong contender on the international front. Japanese powerhouse Yamaha brings a storied history in motorbike manufacturing to the e-bike table. Known for their precision engineering and durability, Yamaha's e-bikes are a testament to the brand's reputation for quality. With their entrance into the UK market, Yamaha offers a blend of reliability and performance, appealing to both e-bike enthusiasts and newcomers alike. **An Emerging Electric Vision: Hero Electric** Lastly, Hero Electric exemplifies the growth of more specialized entities within the e-bike market. As a segment of the largest two-wheeler manufacturer in India, Hero Electric's focus on affordable and accessible electric

the electric bicycle market - UK

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Number of pages : 30 pages
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Last update : 09/02/2023

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Summary and extracts

1 Market Overview

1.1 Intro

An E-bike is a bicycle equipped with an electric engine, in the UK, you can ride an electric bike if you're 14 or over, as long as it meets certain requirements. These electric bikes are known as "electrically assisted pedal cycles" (EAPCs). EAPCs must have pedals that can be used to propel it, a maximum power of 250 Watts and a top speed of under 15.5 mph.

The e-bike global market generated $49.7 bilion in revenue in 2022 and is expected to reach $80,6 bilion by 2027 growing at a CARG rate of 10.2%. In the UK, the market was valued at USD 0.24 bilion in 2021, and is expected to reach USD 0.44 by 2027. Growth will be driven by new customers coming in the bycicle market as well as existing customers switching from traditional to elettric bikes.

Production is mainly located in China, where the cost of producing an elettic bike, thanks to the much higher avaiability of cheap workforce and prime materials, is lower.

The export is mainly directed towards Irland, the USA, Singapore, the Netherlands and South Korea, while import of finisched bikes and materials in mainly from China, Cambodia, Bangladesh, Indonesia and the Netherlands.

The demand in the UK is not as high as in other western countries. In fact, traditional bikes are also not widely used in the country, in 2021, they accounted for only 2% of the trips and 1% of the total distance travelled, but new tecnologies, the search of new ways to exercise, attention to mental health and efficiency benefits have the potential to drive the e-bike market upwards in the near future.

2 Demand analysis

3 Structure of the market

4 Offer analysis

5 Regulation

6 Positioning of players

List of charts

Number of electric-assist bicycles
Previsioni sulla produzione di biciclette elettriche
Cost of manufacturing one E-bike

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Latest news

Yamaha to produce its new engine in Aisne - 16/05/2023

In 2022, sales of electric bikes rose by 12% to 730,000 units.
Sales of motorcycles and scooters fell by 6% in 2022.
Yamaha plans to invest 4 million euros in a new workshop to manufacture its new range of electric-assist bicycle motors, with a production capacity of 300,000 units per year.
Production of high-end bikes is set to triple from the current 20,000 units.
The Rouvroy plant produced 84,000 two-wheelers in 2022, including scooters and 125 cc motorcycles.
The site employs over 600 people, including 400 in the workshops.
In 2022, the MBK Industrie plant achieved sales of 400 million euros.

French electric motors for Yamaha - 24/04/2023

MBK Industrie plant in Rouvroy (Aisne)
Owned by the Japanese Yamaha group
Installation of a new production line for 600,000 electric bicycle motors per year, previously manufactured in Japan
More than 500 employees work at MBK Industrie in Rouvroy
Sales of 419 million euros by 2022
MBK Industrie, founded in 1951 as Motobécane
Produces 30% of the motorcycles and scooters sold in Yamaha dealerships in France.

Japanese Yamaha e-bike motors to be Made in France - 06/03/2023

MBK Industrie employs over 500 people at Le Rouvroy near Saint-Quentin, with 2022 sales of €419 million.
30% of motorcycles and scooters sold in Yamaha dealerships in France are produced at MBK Industrie, founded in 1951 under the name Motobécane
Yamaha acquired a stake in MBK Industrie in 1986 and became a 100% shareholder in 2000

The Mini, BMW's electric car, considered to be the brand's "pilot fish". - 14/06/2022

Mini sold 20% of its sales in France in 2022 with its first 100% electric model
If we add plug-in hybrids, we reach 31% of sales.
The small city car brand aims to abandon combustion engines by 2030
The new generation of Mini, due to hit the market in 2024

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Volt Bikes Ltd

Emu Electric Bikes

BMW Mottorrad

Mahindra & Mahindra

Yamaha Motor

Hero Electric

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