SYNTHÈSE DU MARCHÉ
Electric motorcycles are two or three-wheeled plug-in electric vehicles. This bike has a two or three-wheel layout, is fitted with a battery and electric motor, and is used for commuting, long-distance travel, and cruising. Electric motorcycles segment includes electric bikes, electric mopeds, electric bicycles, and electric scooters, which are two-wheeled vehicles powered by an electric motor.
The electric motorcycles and scooters market was valued at $30 billion in 2022 and it's predicted to expand at a 5% CARG rate from 2023 to 2032. the most important factors in this growth are the introduction of strict regulations to limit CO2 emissions and the desire by consumers to be more eco-friendly.
The Asia-Pacific territory is the most important market with 90% of the global demand, 93% of which comes from China. This country is the most favourable place for the elesctric mobility business to thrive thanks to low production costs and a highly developped charging infrastructure.
The UK is a net importer of electric bicycles, and the trade flow of this commodity of the last five years are a signal of its growth, exports grew by 400% and imports by 472%. However, the industry is still at an infant stage. In 2022, just 5.6% of motorcycle sold were electric. Therefore, the electric segment of the motorcycle market is valued at roughly $13.4 million. Nevertheless, if we look at the traditional motorbikes market, and we take into consideration the fact that the UK has made plans to ban all ICE motorcycles by 2035, there is certainly a huge growht potential.
1.2 The global market
The electric motorcycles and scooters market was valued at $** billion in **** and it's predicted to expand at a *% CARG rate from **** to **** [***]. The introduction of strict regulations to limit CO* emissions by many western countries will boost the demand in the next few years, while in Asia, and particularly in China, ...
1.3 The UK market
In ****, there were *.* million motorbikes travelling on UK's roads, an important increase over **** and the previus years.
Number of motorcycles in use UK, ****-****, Millions Motorcycle industry association
Despite these numbers, the electric motorcycle industry in the UK is at an infant stage. In ****, just *.*% of motorcycle sold were electric. The ...
The UK is a net importer of electric bicycles, the trade flow of this commodity of the last five years are a signal of its growth, exports grew by ***% and imports by ***%.
Export-Import of electric motorcycles (***) UK, ****-****, millions of US$ UNComtrade
Exports are minimal and mainly directed towards: Ireland, the ...
1.5 Covid impact
The pandemic had a bad impact on the whole automotive indutry, manufacturing processes were shut down and demand has been almost non existent for some months. After the crisis was over, we saw an invertion of this trend, with particularly haigh demand, however, shortly after, supply chain innefiecency and issues related ...
ANALYSE DE LA DEMANDE
2.1 The demand
There is a study by Bikeure that interviews more than *** UK motorcycle users to find out the sentiment of UK resisdents towards electric motorcycles.
In this study we find that almost **% of the interviewed would like to own or already own an electric motorbike (***), the reasons for this interest are economical, ...
2.2 Demand drivers
The main drivers for the demand of electric bikes are:
Enviromental concerns Economical benefits Performance and innovation
Enviromental concerns are of course the main reason why people feel the need to get an electric motorbike, even if there is a strong sentiment that ICE bikes should never be banned (***), the majority ...
2.3 New trends for the demand
The demand for electric vehicles has been, until now, pushed by the benefits that these type of vehicles provide for city use and short, everyday journeys. However, with tecnological improvements opening up new possibilities and the fact that soon electric will be the only option, consumers are looking for vehicles that ...
STRUCTURE DU MARCHÉ
3.1 The market
As previously reported, the market is at an infant stage and there no data on the actual number of companies operating in the sector or on their composition. However, we do have data on the companies that manufacture electrical and electronic equipment for motor vehicles and on the manufacture of electric ...
3.2 The value chain
The value chain of electric motorcycles, as for all electric vehicles, is fairly elaborated.
The production of batteries and motors is mainly located in China, to understand why, we have to look at the materials that are needed to make these products.
Batteries: the most common technology for battery is lithium-ion, ...
3.3 Distribution channels
The distribution channels of the motorcycle industry haven't changed in the last years. Classic dealerships are still the place where people go to find information about the bikes, to try them and eventually buy them. However, now we have technological means that were not around when dealerships were invented, so some ...
ANALYSE DE L'OFFRE
4.1 Typology of the offer
Motorcycles come in different shapes and with different puposes, the most common types in **** were:
Adventure Competition Custom Modern classic Naked Road sport Scooter Touring
Most popular motorcycle models UK, ****, in number MCIA
Electrification is not best suited for all these categories, because range is limited and charging stations are not ...
Prices of electric motorcycles are higher than the ones of normal bikes, the reasons for this are [***]:
It's a new technology Cost of batteries High investment risk (***) More R&D needed Compliance
Here are some of the most popular models in the UK with the relative prices:
5.1 Regulatory framework
Electric motorcycles and mopeds are perfectly legal in th UK, but they do require a license and insurance.
The motorbikes are classified in two categories: L*e-B and L*e-A*.
Electric scooters and mopeds restricted to ** mph are in this category. They are governed by laws very similar to ...
POSITIONNEMENT DES ACTEURS
Companies that operate in this sector in the UK are divided between UK based enterprises and international ones.
UK based companies:
- BMW Mottorrad
- Harley Davidson
- Zero motorcycles
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What is in this market study?
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What are the latest trends in this market?
- What is the positioning of companies in the value chain?
- How do companies in the market differ from each other?
- Access company mapping and profiles.
- Data from several dozen databases
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The subscription box market - France
Publicado en 25/08/2022 by Karine Dano
Very interesting study on a market that has been evolving for 10 years.
Thank you Karine for your opinion!
The subscription box market - France
Publicado en 07/01/2022 by Claire Doin
This market, a sub-segment of e-commerce, is a real new adventure. The estimates of its size and its extremely strong growth prospects are surprising The interview with the founder of Grenadia is truly amazing
Hello Claire, Thank you very much for this very positive review! We are delighted to see that you appreciate our studies and we thank you for the trust you have placed in us.
The subscription box market - France
Publicado en 26/07/2021 by Elodie Perez Sanchez
A simple and understandable study that sheds light on an area where little information is available.
Hello Elodie, Thank you for your feedback on our study, we are delighted that it gave you a good overview of the market. :)