The service market for scooters and motorcycles - Italy

Since 2020, the global two-wheeler services market has demonstrated resilience and growth despite the challenges posed by the COVID-19 pandemic. In 2021, the market value was $23.45 billion, and it is projected to grow at a CAGR of 6.40% between 2022 and 2031, anticipating a market value of $43.61 billion by 2031. The recovery in this market witnessed a surge in two-wheeler registrations starting from June 2020 post the initial lockdowns, with Italy showing a lesser decline in two-wheeler registrations (-6 to -7%) as compared to cars.

The Italian market for two-wheelers also observed a 3.9% increase in motorcycle prices in 2022 over the previous year, signaling a strong market performance amidst wider economic uncertainties, such as the effects of the Ukraine conflict on raw material supply for the industry and the subsequent aid from the Italian government in the form of fuel excise tax cuts. The market trends are leaning heavily towards sustainability, with electric two-wheeler registrations nearly doubling in the first half of 2022 compared to 2021. Additionally, safety remains a paramount concern, with maintenance workers prioritizing motorcyclist safety and adapting to new technologies and safety systems.

Main Trends and Perspectives in the Italian Two-Wheeler Services Market

In the dynamic landscape of Italy's two-wheeler market, the increasing demand for scooters and motorcycles has fueled a parallel growth in the market for services including maintenance and repair activities. The Italian scooter and motorcycle service market are experiencing a sizable expansion, propelled by a surge in two-wheeler sales that has subsequently driven up the demand for maintenance and repair services. One of the salient trends characterizing this market is the push towards sustainability, with e-mobility standing out as a pivotal factor. This trend reflects a growing consumer preference for environmentally-friendly electric vehicles, leading to a market diversification that now includes an array of electric models offered by both traditional players like BMW and Honda as well as industry newcomers specialized in electric vehicles such as Zero Motorcycles and SuperSocco.

The electric motorcycle segment in Italy saw a propulsion in growth with registrations of electric two-wheelers nearly doubling, rising from around 5,000 units to approximately 9,000 when compared to the previous year. This emphasizes a burgeoning segment that accounts for over 5 percent of the total market share. Safety is another significant dimension within the Italian two-wheeler service market. Given the ubiquity of road accidents involving motorcycles, maintenance and repair service providers are increasingly focusing on enhancing safety features. Changes are underway that prioritize motorcyclists' safety and aim to minimize road accident rates. Numerically, the Italian family expenditure on motorcycles and mopeds averages between roughly 2 and 3 euros per month, albeit this figure has decreased by close to 30%. All these factors culminate in a market poised for further growth and transformation, especially in the segments of electric vehicles and safety-oriented services, forging a path toward a more sustainable and secure future for two-wheeler enthusiasts in Italy.

Key Players Shaping the Two-Wheeler Market Landscape

As we delve into the two-wheeler market, it is paramount to recognize the prominent contributors playing pivotal roles across diverse facets of the industry. These companies not only shape market dynamics through innovation and services but also set benchmarks in terms of performance and consumer expectations.

Motorcycle Manufacturers:

• BMW ITALIA SPA stands out as an influential force, with a rich heritage and a reputation for luxury, performance, and cutting-edge technology in motorcycle production. 
• DUCATI MOTOR HOLDING SPA is synonymous with Italian craftsmanship and a passion for racing, known globally for high-performance motorcycles that offer a blend of style, power, and innovation. 
• Moto Guzzi, another Italian jewel, showcases a legacy of unique design and engineering, appealing to enthusiasts who value history and distinctive motorcycle character.

Spare Parts Manufacturers:

• R.M.S. S.P.A. marks its significance by providing an extensive array of motorcycle parts, ensuring that riders have access to high-quality replacements and upgrades for their machines. 
• Malossi S.p.A. has carved a niche in the market with its performance-enhancing components, allowing riders to optimize and customize their motorcycle's capabilities.

Dealers: 

• Honda Rome shines as a dealership giant, offering a comprehensive lineup of motorcycles from one of the world's most reliable and revered manufacturers, Honda. 
• Moto Shop 2000 highlights the importance of accessibility and variety in the motorcycle retail space, addressing the diverse needs of customers. 
• Tortora Moto, through its customer-centric approach, has gained a reputation for being a trusted dealer in the two-wheeler community.

Motorcycle Workshops:

• RS MOTO S.R.L. echoes the necessity of expert service and maintenance, ensuring that motorcycles function smoothly and riders stay safe on the roads. 
• GATE32 S.R.L. demonstrates proficiency in after-sales support and repair services, which are integral for the longevity and performance of two-wheelers. 
• AMERICAN MOTORCYCLES BOLOGNA S.R.L. provides specialized services for enthusiasts of American motorcycle brands, showcasing the diversity within the service sector. 
• GENTILE E RIZZATO S.R.L. and Ticino Auto Srl represent the smaller-scale workshops that maintain their competitive edge through personalized customer service and technical know-how.

Inforamtion

• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 21/07/2023

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