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MARKET OVERVIEW

1.1 Definition and scope of study

The scooter is a two- or three-wheeled motor vehicle that falls into the moped category and has a displacement of 50 cm3 to 125 cm3. When the displacement surpasses 250cm3, we're dealing with maxi-scooters, which require a specific license. The first generation of scooters was born in 1915, and, over the next decade, they underwent substantial changes to become the present Internal Combustion Engine (ICE)-based scooters. The expanding spending power of the middle class in developing countries, as well as rapid urbanization, are predicted to drive up demand. Other factors promoting the adoption of this vehicle as an urban form of personal mobility are land and space constraints, insufficient road infrastructure, and excessive vehicular traffic. The scooter market has been heavily influenced by the emerging trend of shared mobility in recent years; global production has grown because in addition to the demand from individuals, large companies investing in shared mobility have made huge investments to prepare scooters for short-term rentals.

The global scooter market was valued at USD 32.5 billion in 2019, with a compound annual growth rate (CAGR) of 0.1% expected from 2020 to 2030.  

In Italy, 2021 was a very positive year for the scooter market, which recorded a double-digit growth percentage compared to 2019 (already considered a year of growth before the pandemic). In Italy scooters are often used as a substitute for cars in big cities both for convenience and for the much lower costs to manage. In Italy there are different licenses based on the displacement, starting from the 50cc achievable from 14 years onwards, followed by the 125cc from 16 years. We then move on to the differentiation of power up to 35Kw and over 35Kw which require two different licenses. The leading Italian company in the production of scooters is Piaggio, owner of the iconic Vespa brand, with 1.5 billion in turnover thanks above all to the "vespa" brand, really loved also outside Italy. In Italy there are a lot of Japanese brands such as Yamaha and Honda which hold a large share of the market.  

Electric scooters are a last segment that represents the latest trends in the global automotive market: electric scooters are fitted with a battery electric motor and were first introduced in Asia, where their popularity is expanding.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Reviews (3)

The market for automatic cash registers - France

Publicado en 11/01/2022 by Malcolm Vincent

Interesting estimate of a fast-growing market mainly centered on mass retailing and specialized distribution, whose development is however slowed down by social problems linked to the disappearance of cashiers. Consumer behavior in front of these automatic checkouts and product typology well analyzed


Businesscoot Response:

Hello Malcolm, Thank you very much for this very positive review! We are delighted that you are enjoying our studies and we thank you for your trust in us.

The bodywork market - France

Publicado en 25/02/2021 by Lengele

Saves time on researching reliable statistics


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Hello, Thank you for your feedback which helps us to improve the quality of our studies. We hope that you will put 5/5 to the next one ;)

The Glass Fiber Market - France

Publicado en 11/02/2021 by Marc-Henri Mignon - Insights & Synergies Conseils

An interesting price-quality ratio to enter a new market


Businesscoot Response:

Hello Marc-Henri, Thank you for your feedback which helps us to improve the quality of our studies. We hope you will give us a 5/5 for the next one ;)