The scooter market - Italy

1.1 Definition and presentation

The global scooter market, an intriguing and rapidly evolving segment of the transportation industry, represents a significant portion of the vehicle market worldwide. In 2023, the value of this market reached the remarkable figure of $69.36 billion, showing a robust Compound Annual Growth Rate(CAGR) of 6.92 percent. This growth trajectory underscores the growing popularity and dependence on scooters as a primary means of transportation in various regions of the world.[Globenewswire]

Scooters, characterized by their platform-passing design and generally smaller in size than motorcycles, come in various forms to meet different consumer needs and preferences. The diversity of the market is reflected in the range of scooter types that dominate sales globally. These include:

• Gasoline-powered scooters
• Electric scooters
• 50cc scooters
• Three-wheeled scooters
• Off-road scooters
• 125cc Scooters
• 150-200cc Scooters

The integration of artificial intelligence (AI) into scooters is revolutionizing the way these vehicles are used and perceived in the context of urban mobility. The innovations brought about by this technology not only improve the riding experience, but also contribute to making scooters safer, more efficient and sustainable. Artificial intelligence contributes greatly to vehicle safety. AI-powered scooters can use cameras and sensors to detect obstacles in the path and alert the rider. Some high-end models can even autonomously adjust their path or activate automatic braking to avoid potential threats. These AI systems can also identify and notify drivers of potentially dangerous behaviors, such as sharp turns at high speed or sudden stops, thus helping drivers develop safer driving habits over time. Moreover, with the rise of "Smart Cities," the integration of AI into electric bikes and scooters offers a myriad of possibilities. For example, an AI-powered electric scooter can communicate with a city's traffic light system to optimize green lights along its route. This kind of integration can reduce congestion, lower emissions and streamline urban transportation. AI can also optimize the charge and discharge cycles of batteries, extending their overall life and reducing their environmental impact.[Evstories]

1.2 The global market

The global scooter market recorded a value of $**.** billion in ****, demonstrating a remarkable compound annual growth rate(***) of*.**% over the previous year. The scooter market is expected to reach $***.** billion by ****, maintaining a constant CAGR of *.**%.

Global motorcycle market value World, ****-****, in billions of dollars Globe News Wire

European ...

1.3 The domestic market

The turnover value of enterprises involved in motorcycle manufacturing, including engines, grew significantly by **.** percent in the last five years under analysis, underscoring a robust economic performance of the sector. However, **** emerged as a challenging year, evidenced by the fact that it was the year with the lowest turnover value. The ...

1.4 Foreign market analysis

The foreign market analysis, focusing on the HS Commodity Code which includes motorcycles, reveals interesting dynamics in the period from **** to ****. Exports experienced a remarkable growth of ** percent. Imports also experienced growth from **** to ****, with an increase of **.* percent.

Exports, Imports and Motorcycle Coverage Rate Italy, ****-****, in billions of dollars ...

1.5 Impact of the conflict between Russia and Ukraine

The outbreak of the Russian-Ukrainian conflict in February **** led to a general increase in the consumer price index. The motorcycle industry is not exempt from this increase. Through analysis of the consumer price index, an increase of *.* points can be shown between January **** and November ****. This means that over a **-month ...

2.1 Demand characteristics

To visualize consumer demand for mopeds, average monthly household spending is considered, reflecting continued interest in these vehicles. In ****, average monthly household spending on motorcycles and mopeds is *.*€ current, showing a *.* percent increase from ****. The increasing spending underscores the relevance of mopeds as a flexible and affordable transportation option for households, ...

2.2 Demand drivers

In the period from **** to ****, registrations and registrations of motorcycles and scooters reflected significant changes in the different displacement segments. One notable aspect is the **.** percent growth in the registration of electric motorcycles, vehicles powered by battery-powered electric motors, representing a zero-emission option and underscoring the growing interest in sustainable solutions ...

2.3 Geographical distribution of demand

The geographic distribution of the monthly household expenditure item on motorcycles shows a significant regional disparity. In theNorth, the average monthly expenditure is *.**€ current, placing this macroarea at the top in terms of investment in two-wheelers. The Center follows with an average expenditure of *.**€ current, while the South records the lowest ...

2.4 The seasonality of demand

Based on data provided by ANCMA (***), the stafionality of motorcycle demand can be deduced. In fact, as can be seen from the graph below showing the monthly trend of motorcycle registrations, there is a growth in the run-up to the summer period and a steep drop at the end of the ...

3.1 Market structure and dynamics

The market for the manufacture of motorcycles and motor vehicles has a dynamic structure, with ** active enterprises in ****. However, there is a decrease of *.* percent compared to ****, suggesting some consolidation influencing the business presence in the sector.

Active enterprises in the manufacture of motorcycles and motor vehicles (***) Italy, ****-****, in number ...

3.2 Value chain

The following is the value chain in the scooter market:

Design and Development: focus on innovation, ergonomics and consumer needs. Procurementand Production: purchasing of raw materials and assembly of scooters, with emphasis on quality and efficiency; Distribution and Logistics: efficient movement of products to various markets; Marketing and sales: attracting customers ...

3.3 Distribution channels

Over the past six years, the motorcycle industry has experienced steady growth, evidenced by a *.** percent increase in firms active in the wholesale and retail trade of motorcycles and mopeds from **** to ****. This increase has had a significant impact on distribution channels, with an expansion of retail networks and diversification of ...

3.4 Main actors

The following is an overview of the main Italian players in the industry:

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4.1 Overview of the offer

Scooter offerings are widely varied: Gasoline-powered scooters: these are vehicles traditionally powered by a gasoline-powered internal combustion engine and are generally more powerful than electric scooters. They offer greater speed and range, making them suitable for longer trips or faster road travel. The downsides of these scooters are related to exhaust ...

4.2 Prices

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4.3 Intelligent driving: how artificial intelligence is reshaping the future of motorcycles

Artificial intelligence(***) is emerging as a transformative force in the motorcycle industry, revolutionizing the way riders experience riding; this cutting-edge technology is greatly improving safety, performance, and the overall experience of riders. Advances in integrating AI into motorcycles have led to the development of intelligent driver assistance systems: using sensors, cameras ...

5.1 Rules and regulations

In Italy, the regulation of scooters has undergone several changes over the years; the law **/**** introduced new rules requiring scooters to be equipped with dual brakes, turn signals (***) and stop lights, in addition to existing lights. Scooters already in circulation must be retrofitted by January *, ****.

As for scooter rental services, it ...

5.2 Motorcycle and scooter incentives

Two different types of incentives are planned for motorcycles and scooters:

a fund of ** million euros for electric models (***).

This grant can be accessed by both individuals and legal entities, and there is no requirement to maintain ownership for at least ** months.

An additional ** million euros, including ** million for fully electric ...

6.1 Segmentation

Italian enterprises

Foreign enterprises

• Piaggio
• Honda
• MV Agusta Motor
• BMW
• Suzuki
• Yamaha