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1 Market overview
1.1 Definition and scope of study
An electric scooter is a type of personal transport vehicle that uses a battery to power an electric motor. Unlike gas-powered scooters, electric scooters produce no exhaust fumes and are therefore considered a cleaner, quieter alternative to traditional scooters. They are often used in cities because of their low noise and environmental footprint.
Electric scooters are divided into 2 categories according to their power: an electric scooter with a top speed of 45km/h and a power rating of less than 4kW is equivalent to a 50cc petrol scooter. An electric scooter with a top speed of over 45km/h and a power rating of over 4kw is assimilated to the category above, equivalent to 125cc.
The first electric scooters appeared on the market in 2008 , and the electric scooter market has seen significant growth in recent years, particularly in Europe, where the number of electric scooter registrations has risen by 12.5% between 2020 and 2021. This growth is linked to the desire of many people to switch to more sustainable, less polluting electric means of transport.
Despite a drop in sales in 2023 due to high inflation and falling purchasing power, the French market for electric scooters has been growing strongly for several years. However, it still lags behind the petrol scooter market (17,391 electric scooters sold in 2023 versus 57,000 petrol scooters). The most popular electric scooter brands in France include Super Soco, Silence and Niu, but there is strong competition in this market and new players are appearing regularly.
The electric scooter market is expected to grow significantly over the coming years, both in France and worldwide. This growth is due to several factors, such as the expansion ofcar-sharing and government efforts to promote the adoption of electric vehicles.
1.2 Global market trends
Governments are mobilizing to accelerate the energy transition in the transport sector. Transport as a whole accounts for **% of global greenhouse gas emissions according to the IPCC, and around **% of CO* emissions from fossil fuel combustion.
Share of transport in GHG emissions France, ****, in Source: ****
To meet these environmental challenges, more ...
1.3 French market trends
According to data fromACEM (***), **,*** new electric scooters were registered in Europe in ****, compared with **,*** in ****, an increase of **.*%. France appears to be a major player in this energy transition.
To assess the size of the French market, we can base ourselves on the number of electric scooter sales in France, as ...
1.4 International trade
If we look at the trade flows for electrically-powered motorcycles on the Foreign Trade Figures **** website, we can see a great diversity among France's customer countries: Italy and Germany lead the way in terms of value of exports in ****, with **% and **% respectively, closely followed by the Netherlands and Switzerland with **% ...
2 Demand analysis
2.1 Consumer expectations
Electric scooters offer many advantages in the field of transport: the scooter itself is easy to handle, and can weave between cars to reduce traffic jams. It's also a small, lightweight vehicle that makes parking easier, especially in big cities where there's less and less space available. What's more, scooters are ...
2.2 Demand trends
We can study Google search trends to see how the appeal of electric scooters has grown in recent years. The results reflect the proportion of searches for the word "electric scooter" in France from **** to ****, in relation to the region with the highest rate of use of this keyword (***).
Evolution of ...
2.3 New regulations in Paris should boost the electric scooter market
New regulations for internal combustion *-wheelers should boost sales of electric scooters. From September *, ****, parking for internal combustion-powered *-wheelers will be subject to a fee. Parking spaces have become chargeable both on spaces already dedicated to *-wheeler parking, and on the paid parking strip shared with cars. However, electric *-wheelers remain ...
2.4 The shared mobility trend
Shared mobility refers to the public availability of what are traditionally individual means of transport: cars, scooters, bicycles and, more recently, in dense urban areas.
The new regulations mentioned in the paragraph above should also boost the option of self-service electric scooters for car-sharing purposes, described in the graphs below as ...
3 Market structure
3.1 Production and assembly of an electric scooter
Each company has its own policy regarding the production and delivery of components, and the assembly of electric scooters. Companies may decide to have their own motor and battery production sites: in this case, they have the expertise on their components and can manage flows more easily. Where quantities do not ...
3.2 Self-service electric scooters
More and more self-service electric scooter stations are springing up in major cities. Self-service electric scooters have all the same advantages as electric scooters: they allow you to get around traffic, avoid traffic jams, are maneuverable and easy to use, and can be used to carry small errands and bags. As ...
3.3 Distribution of electric scooters
Electric scooters are sold via * main distribution channels. Electric scooters are typically available from the manufacturer's own stores, or via their online site, with home delivery available for a fee or free of charge. All electric scooter manufacturers' websites feature a map of available dealers, so you can find scooters for ...
4 Offer analysis
4.1 Best sellers 2023 in France
Moto. net calculates the number of electric *-wheeler sales in **** for the various models available. At the top of the ranking, well ahead of the others, is the automotive giant BMW and its subsidiary BMW Motorrad, which has developed the BMW CE **, which boasts many advantages: modern design, extreme maneuverability, driving ...
4.2 Self-service electric scooter rates
Self-service electric scooter rental operators offer a range of different rental packages, which allow you to reduce the price per minute when you buy lots of minutes. In particular, self-service electric scooter rental means you don't have to pay for insurance, as the rental companies include partnerships with insurance companies: for ...
4.3 Battery exchange stations
Finally, another formula is emerging to solve the problem of relatively long recharging times for electric scooters. Since ****, the operator Zeway has been offering scooter rentals with removable rechargers, which can be exchanged at Zeway stations with already-charged electric batteries. This offer works as a monthly subscription, with prices varying according ...
5 Regulations
5.1 Permit for electric scooters
The license required to drive an electric scooter depends on the power of the machine and its internal combustion equivalent: **cc or ***cc. A **cc equivalent can be driven from the age of ** with an AM license (***), which is a European license to drive a light moped or quadricycle.
A ***cc ...
5.2 Ecological bonus
The "bonus écologique" (***), which reduces the total cost.
To qualify, you must
-be a natural person of legal age and domiciled in France, or a legal entity with an establishment in France
-purchase the vehicle or lease it for two years or more.
-from October **, ****, vehicles must also meet a minimum ...
6 Positioning the players
6.1 Player segmentation
As seen earlier in the study, we can distinguish * types of player: international leaders who produce electric scooters and will account for the majority of sales in France in ****, self-service electric scooter rental operators who are on the rise, and French electric scooter manufacturers who strive to display "made in France" ...
- BMW Mottorrad
- VmotoSoco Limited
- NIU
- Silence
- Eccity
- Pink Mobility
- Go2Roues
- Zeway
- Troopy
- Yego
- Piaggio
- Bolloré
List of charts presented in this market study
- Transportation's share of GHG emissions
- Growth in the size of the electric scooter market
- Revenue split between scooters and electric motorcycles
- Comparison of the number of electric and internal combustion scooters sold
- Scooter registrations from January to March 2022
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Latest news
Deployment of Zeway scooters in Lyon - 02/05/2024
- - Start-up electric scooter rental company Zeway inaugurates 10 charging stations in and around Lyon.
- - Five more stations planned by the end of the year.
- - 2,000 Zeway scooters in circulation, notably in Paris, Nice (200 vehicles), Bordeaux (100), and recently in Toulouse.
- - Expansion plans in Madrid and Milan
- - Anticipated doubling of scooter and battery fleet by 2024.
- - Sales in 2023: 8 million euros.
- - Monthly scooter rental costs between 145 and 185 euros
- - Zeway raises two rounds of financing: 15 million euros in 2020 and 29.5 million euros in 2023
Withdrawn after two fires, Bolloré's electric buses make a comeback in Paris - 17/04/2024
**The Bluebus stopped circulating two years ago after some impressive fires.
**Bluebus return to the RATP network
**Number of Bluebuses withdrawn from service after the fires**: 148.
**Battery technology**: lithium metal polymer (LMP), different from conventional lithium-ion technology, with a solid electrolyte presented as safer.
**Number of Bluebuses scheduled for redeployment on the RATP network**: 232, including 84 new units, between now and the Olympic Games.
The Bolloré Group in a time of industrial doldrums - 11/10/2023
- 2022: sale of Bolloré Africa Logistics to shipowner MSC (for 5.7 billion euros)
- May 2023 CMA-CGM announced it was taking over the group's logistics activities, for 4.65 billion euros
- Bolloré Logistics represents a third of the Group's activities (7.1 billion euros)
- This leaves communications and media (9.6 billion euros)
- Bolloré Energy (3.6 billion euros), a specialist in oil and biofuel logistics and distribution in France, Germany and Switzerland.
- Industry division (€369 million, EBITA) -€125 million,
- the Industry division covers Blue's electric mobility activities (energy storage, LMP batteries and Bluebus), with four plants in Ergué-Gabéric and Canada, three ultra-thin shrink-film and dielectric-film capacitor plants in Brittany and the United States, and the systems division (Automatic Systems, Easier, IER, Bluecar, etc.)
Bolloré and Foxconn join forces to supply Indonesia with electric scooters - 04/10/2023
- For the Bolloré Group, the future of solid-state batteries lies in two-wheeled vehicles.
- Its subsidiary Blue Solutions has announced that it has signed a memorandum of understanding with Foxconn, the world's largest electronics manufacturing group, to jointly develop an all-solid battery ecosystem.
- Objective: development and production of batteries for two-wheeled vehicles (motorcycles, scooters, etc.)
- Target markets: Indonesia, which has a production target of 2 million two-wheelers by 2024
- According to McKinsey, the global two-wheeler market is expected to reach around $218 billion by 2029, with average annual growth of 8.7%.
- Blue Solutions is the only company to produce cells, modules and all-solid-state battery packs in France and Canada.
- The Bolloré group has already invested 3 billion euros in Blue Solutions, and has distributed over a million cells on the market.
Bolloré benefits from soaring freight and energy costs - 15/03/2023
Key figures
- -Net income: 2.7 billion euros
- -Sales: 20.7 billion euros -Ebitda: 1.5 billion
- -Transport & Logistics sales: 7.11 billion euros -Ebitda 437 million euros
- -Oil branch sales: +45%
- -Battery sales in decline
- -In 2021Capital gain on sale of Universal Music: 19.9 billion euros
-Sale of Bolloré Africa Logistics, its port and logistics activities on the African continent (sales: 2.6 billion euros)
Prior to this sale, Bolloré Logistics had 600 agencies in 111 countries and 13,500 employees.
Piaggio: 2 billion in revenue and growth in profits and sales - 02/03/2023
- Net income 2022: 41% increase, 84.9 million euros versus 60.1 million euros in 2021
- Revenues 2022: 25% increase, 2.09 billion euros versus 1.67 billion euros in 2021
- Vehicles sold in 2022: 625,000, up 17% from 536,000 in 2021
- Scooter market share in Europe: 22.9% in 2022 vs. 22.7% in 2021
- Scooter market share in North America: 35.4% in 2022 versus 35% in 2021.
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The market for electric scooters | France
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