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rental

The car rental market - Italy

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in Italian

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Study Overview

The term "car rental" refers to those companies that offer the service of renting cars of different kinds for different periods of time (may be hours but also months). The customers of these companies are most often tourists or people who need a car for work. For this reason, the locations for making the rental are usually located at ports, airports or railways. In addition to rental per se, it is possible to request additional services such as child seats, telepass or GPS. The types of vehicles offered by car rental companies are mainly:

Cars Motorcycles Vans

Globally, the value of the car rental market is about $98.14 billion (year 2020 figure) and is expected to grow between 2021 and 2028 at a compound growth rate (CAGR) of 4.6 percent. Regarding the rental market in Italy, it can be seen that long-term rental in recent years has achieved positive results. In 2020, the number of cars rented increased by 2.4 compared to the previous year. As for the short-term rental market, the pandemic has resulted in losses. Despite this, the market is expected to recover in the coming years due to the fact that more and more people are traveling for work and tourism. The trends that mark this market now are: the electric car with self-driving, rental of used cars, medium-term rental (more than 30 days but less than a year) and digitization of the entire market, focus on small and medium-sized businesses as the most profitable customer.The most recognized companies in this market are: Arval, Ald Automotive, Leasys Volkswagen and Mercedes Benz CharterWay.

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

Exclusive data

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• Preferred Brands database
• Expert interviews and proprietary indicators

Human expertise

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• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

Visual and actionable reports

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• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market Summary
- 1.1 Definition and presentation
- 1.2 World market
- 1.3 Italian market
- 1.4 Impact of Covid
2. Demand analysis
- 2.1 Short-term rental
- 2.2 Long-term rental
- 2.3 Car sharing
- 2.4 Car rental and companies
- 2.5 Distribution channels
3. Market structure
- 3.1 Car rental companies
- 3.2 Fleet
- 3.3 Where to rent a car
4. Supply analysis
- 4.1 Offer depending on the type of car rented
- 4.2 Prices
- 4.3 Trends
5. Rules and regulations
- 5.1 Regulations