Content of the study
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MARKET SUMMARY
1.1 Definition and presentation
The car rental market covers all operations involved in the borrowing of a vehicle for a certain period of time. Usually a distinction is made between short and long term rental. The car hire additionally differs by target audience:
- Private
- Company
This study focuses exclusively on short-term rental of passenger cars and light commercial vehicles.
The Italian car rental market is very dynamic and growing in recent years, as demonstrated by the rapid spread of companies specializing in both short and long term rental throughout the country. The market is very competitive and with the growing market share of car sharing or shared mobility, the incumbent market operators are forced to renew their services and innovate their offering. Although demand is present and has driven market growth, present and future trends are closely linked to the demographic, social and economic aspects of Italians (e.g. attention to ecology and sustainability, frequency of travel).
In addition, with the spread of more and more varied offers, the rental price becomes a determining factor and quite transparent thanks to the numerous comparators of car rentals.
DEMAND ANALYSIS
MARKET STRUCTURE
ANALYSIS OF THE OFFER
RULES AND REGULATIONS
POSITIONING OF THE ACTORS
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1 sector analyzed in 40 pages |
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Analysts
chargé d'études économiques, Xerfi
Hugo Schott
Associate Consultant
Mathieu Luinaud
PhD Industrial transformations
Robin Charbonnier
Analyst
Pierre Doussau
President Ross Alumni Club France
Arnaud Walter
Analyste de marché chez Businesscoot
Amaury de Balincourt
Consultant
Pierrick Cudonnec
Project Finance Analyst, Consulting
Maelle Vitry
Etudiante en Double-Diplôme Ingénieur-Manager Centrale
Héloise Fruchard
EDHEC
Imane Essadiq
Auditeur
Vincent Defrenet
Eva-Garance Tison
Market Research Analyst
Michela Grimaldi
Market Research Analyst @Businesscoot
Azelie Prigent
Market Research Analyst @Businesscoot
Cantiane Gueguen
Consultant
Jules Decour
Alexia Vacheron
Emil Ohlsson
Anna Oeser
Gabriel Salvitti
