Content of the study:
The car rental market - Italy

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MARKET SUMMARY

1.1 Definition and presentation

The term "car rental" refers to companies that offer the service of renting cars of various types for different periods of time (this can be hours or even months). The customers of these companies are most often tourists or people who need a car for work. For this reason, rental locations are usually located at ports, airports or railways. In addition to the rental itself, it is possible to request additional services such as child seats, telepass or GPS.

The types of vehicles that car rental companies offer are mainly:

  • Cars
  • Motorbikes
  • Vans

Globally, the value of the car rental market is approximately $98.14 billion (year 2020) and is expected to grow between 2021 and 2028 at a compound annual growth rate (CAGR) of 4.6%.  

As far as the rental market in Italy is concerned, long-term rental has achieved positive results in recent years. In 2020, the number of cars rented increased by 2.4 compared to the previous year. As far as the short-term rental market is concerned, the pandemic has led to losses. Despite this, the market is expected to recover in the coming years as more and more people travel for work and tourism. 

The trends that distinguish this market now are: the electric car with autonomous driving, the rental of used cars, medium-term rental (more than 30 days but less than a year) and digitalization of the entire market, focusing on small and medium-sized enterprises as the most profitable customer. 

The most recognizable companies in this market are: Arval, Ald Automotive, Leasys Volkswagen and Mercedes Benz CharterWay. 

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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in 40 pages
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Reviews (2)

Reviews (2)

The car rental market - France

Publicado en 01/09/2022 by Jamal Bourbaa

Accurate and up-to-date information Gives a global and relevant vision of the market


Businesscoot Response:

Thank you Jamal for your opinion!

The car rental market - France

Publicado en 05/01/2022 by Sébastien Wolff - Businesscoot

Interesting commentary on the birth of car-sharing and the appearance of many start-ups in the sector. Little information on long-term rental


Businesscoot Response:

Hello Sébastien, Thank you for your feedback which helps us to improve the quality of our studies. We will keep you informed if an update is made by our teams soon. :)

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