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MARKET OVERVIEW
1.1 Definition and presentation
The car rental market concerns all transactions between companies and individuals which allow to borrow a vehicle over a fixed period of time. A distinction is usually made between short rentals and long-term leases.
The global market is growing rapidly; key drivers include the increasing number of smartphone users globally, together with rising dependency on technology for carrying out activities such as booking and paying for rental services. Together, they have been vital to market growth over the years.
In the UK, the car rental market’s economic impact is significant; in 2018, it contributed £7.6 billion in taxation and supported close to half a million jobs. [fleetnews] Moreover, the market is expected to see strong growth as a result of increased tourism.
The market is moderately concentrated and includes players such as Avis, Budget, and Europcar Group.
Increased concern and awareness of lower emissions have primarily led to an increase in car rental options. Car rental and carpooling significantly help in reducing the number of cars on the road.
DEMAND ANALYSIS
MARKET STRUCTURE
ANALYSIS OF THE OFFER
REGULATIONS
POSITIONING OF THE PLAYERS
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Analysts
chargé d'études économiques, Xerfi
Hugo Schott
Associate Consultant
Mathieu Luinaud
PhD Industrial transformations
Robin Charbonnier
Analyst
Pierre Doussau
President Ross Alumni Club France
Arnaud Walter
Analyste de marché chez Businesscoot
Amaury de Balincourt
Consultant
Pierrick Cudonnec
Project Finance Analyst, Consulting
Maelle Vitry
Etudiante en Double-Diplôme Ingénieur-Manager Centrale
Héloise Fruchard
EDHEC
Imane Essadiq
Auditeur
Vincent Defrenet
Eva-Garance Tison
Market Research Analyst
Michela Grimaldi
Market Research Analyst @Businesscoot
Azelie Prigent
Market Research Analyst @Businesscoot
Cantiane Gueguen
Consultant
Jules Decour
Alexia Vacheron
Emil Ohlsson
Anna Oeser
Gabriel Salvitti
