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MARKET SUMMARY

1.1 Presentation

Pizza is a dish of Italian origin made with a spread bread dough and tomato coulis, covered with various ingredients and baked in the oven.

The pizza sector faces an image challenge: it is a matter of ow to move from a perception of a product for the general public and assimilated to "junk food" to a premium segment .

In addition to the freshness of the products, pizza consumers like to see the product being prepared in both pizza trucks and restaurants, an added value that makes it easier to increase prices because it is more acceptable.

According to Statista, if we add up the top 5 best-selling pizza chains in the United Kingdom in 2017, we get a turnover of £2.31 billion .

In addition, pizza sales also go through the mass distribution sector. In this growing segment and with more than £526 million turnover in the United Kingdom in 2017 the market is more fragmented and the three leaders are Chicago Town Pizza, Goodfellas and Tesco.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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Reviews (2)

The breakdown assistance market - France

Publicado en 14/02/2022 by Ewann Lepage - Hill+Knowlton Strategies

Complete and detailed study on a market that depends on many variables. Very good overview of the regulatory framework and top-notch competitive analysis!

The breakdown assistance market - France

Publicado en 15/02/2021 by Christophe Marchand - MISTRAL MANAGEMENT


Businesscoot Response:

Hello Christophe, Thank you for the rating you have given to our study. :)