the motorhome market | Italy

1.1 Definition and scope of study

A motor home (otherwise known as a camper, camping van, or camper van), is a habitable motor vehicle. Annex II. of the European Directive 2001/116/EC of 2001 classifies motorhomes in category M1: "vehicles designed and constructed for the carriage of passengers comprising, in addition to the driver's seat, not more than eight seats. »

The motorhome market in Italy includes:

• The purchase of new or second-hand motorhomes,
• The rental of motorhomes
• The various associated services of maintenance, repair, insurance, financing, and purchase of accessories.

In Italy the camper market has witnessed a growing trend, demonstrated by the boom in sales - 78% new registrations compared to 2014; due to multiple changing consumer needs, among which the increasing will to travel independently, to have the comfort of a home away from home and to move easily and fast around. The increasing number of tourists, both local and international, flowing in and around the territory is undoubtedly pushing the numbers.

The market is driven majorly by two segments: the rental and the second hand purchase; trends reflecting a slight lower purchasing power of consumers, which are still willing to take advantage of the numerous benefits of camper vans yet remain reluctant in front of a big investment. The Italian market of campervans is additionally influenced by a high seasonality - in 2019 June, July and August accounted for 75% of sales - and a specific yet at times limited core consumer group.