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  • Number of pages : 30 pages
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  • Last update : 19/11/2021
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Summary and extracts

1 Market Overview

1.1 Definition and presentation

A tourist village is a tourist facility (also called a vacation village) that accommodates tourists for longer or shorter stays. Usually within these facilities families have the opportunity to purchase a package where several services are included (accommodation, catering or individual means of preparing meals, recreational activities).

In Italy, at the legal level, tourist villages are referred to as hotel villages. These facilities are usually placed in areas equipped for staying and conducting organized recreational activities.

On a global level, this type of market has certainly suffered greatly during the recent health crisis due to the widespread halt in tourism, lately, however, a recovery can be observed thanks to the recent reopening of borders and the tourism facilities put in place by various states.

The Italian tourism market and particularly the resort market has also been greatly affected by Covid-19, but the signs of recovery seen in recent months are glaring.

During the summer of 2021, Italy observed a positive trend of growth in vacation bookings, and above all, this positive trend also allowed for growth in the occupancy rate of hotels and resorts.

The most popular month for Italians to vacation in a resort was August, and the most visited places were those in the vicinity of home. This trend, too, is a result of the pandemic that generated fear in Italians and therefore they were led to choose destinations closer to their place of residence.

Another important trend to keep in mind is that of sustainable tourism referring specifically to tourist resorts. These types of facilities, in fact, can be very harmful to the environment as given the large number of guests a lot of waste is produced every day and a lot of resources such as water and energy are used. Italians are increasingly calling for more "green" and sustainable options such as, for example, abandoning single-use plastics and installing solar panels to save energy. Valtur villages have already developed a strategic plan that is in line with Esg criteria.

In addition, it is happening more and more often that resorts are transforming themselves and in addition to being vacation spots they are organizing activities to support local communities and the flora and fauna of the places where they are located.

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Latest news

Club Med reaps the rewards of its move upmarket - 17/09/2022
  • Sales for the first half of 2022 tripled compared with the same period in 2021
  • Only 10% down on 2019
  • Europe-Africa back to pre-pandemic levels
  • The Americas are well ahead (+22%)
  • Only Asia is down 95% of sites are now premium or luxury
club Med focuses on the mountains - 09/12/2022
  • Club Med Val-d'Isère to open in December 2021
  • 130 million invested in this complex at the foot of the slopes, with capacity for 800 guests
  • 4,000 sensors installed to reduce energy consumption
Club Med turns the corner - 31/03/2023
  • - Sales 2022: 1.7 billion euros - Operating income 2022: 98 million euros
  • - Revenues in France 2022: 662 million euros, +6% vs. pre-Covid period
  • - Revenues in Europe 2022: +4% vs. pre-Covid period
  • - Price increases: +20
  • - Recovery in the Americas: +33
  • - Brazil 5th largest Club Med market:
  • - Delay in Asia: -48% compared to 2019
  • - Number of new resorts planned by 2025: 17

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

ClubMed
Alpitour
IGV Club
Golfo del Sole
Robinson Club Italia
Villaggio turistico internazionale
Medonoratico- Paraduresort
Forte Village- Progetto Esemalda

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