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MARKET OVERVIEW

1.1 Definition and scope of study

Tailor-made travel is the provision by travel agencies and specialized operators of services and products customized in terms of transportation, accommodation and experiences, to travelers and tourists based on their individual characteristics, behaviors, preferences and needs.

The global tailor-made travel market is expected to reach a value of $447.3 billion by 2030 compared to $91.2 billion today, growing at a CAGR of approximately 17%.

The tailor-made travel market in Italy had very good growth prospects before the arrival of the Covid-19 pandemic, since Italy has always been one of the most popular tourist destinations in the world and Italians are a fairly travel-prone population. 

Despite the long period of stagnation due to the pandemic, there are numerous opportunities for recovery. First of all, it should be recognized that the greater propensity of the population to use the internet has led to a strong shift by many operators in the sector towards the use of digitally oriented business models: an increasing number of agencies and operators prefer to operate exclusively online (OTA-online travel agency). While on the one hand, the growing use of the internet has had positive repercussions for this market, on the other, there are also negative consequences, such as the fact that travelers are increasingly able to build their own tailor-made trips without turning to specialized operators, who are forced to expand their range of services in order to be more attractive. 

Also very important is the positive impact of social media on this market. The latter, in fact, have become a sort of "travel agency", thanks to an increasing number of influencers ("travel bloggers") who propose sought-after destinations, dispense travel advice and show breathtaking experiences. This phenomenon makes the possibilities of personalization increasingly varied and numerous, with the result that travelers are looking for special destinations and unique experiences more and more

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Reviews (5)

The performing arts market - France

Publicado en 22/09/2022 by Anais Reteux

Etude généraliste mais très bien réalisée du marché du spectacle vivant dont on trouve assez peu d'analyse aussi complète.


Businesscoot Response:

Merci infiniment Anaïs pour votre retour. Nous sommes ravis d'avoir été à la hauteur de vos attentes!

The holiday rental market - France

Publicado en 26/04/2022 by MATTHIEU VANDERPERRE - ETS VANDERPERRE

I am very satisfied with the contents of the study which will come to enrich my file of request for financing for a project related to the seasonal hiring

The board game market - France

Publicado en 13/01/2022 by Nicolas Silvani - LudoTech

A good overview of the market that doesn't neglect new market developments and at an affordable price. I am interested in a more in-depth study of new trends and players.


Businesscoot Response:

Hello Nicolas, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.

The board game market - France

Publicado en 15/12/2021 by Client anonyme - Ce client a souhaité rester anonyme

Very useful


Businesscoot Response:

Hello, Thank you for your feedback. We are glad that the study was up to your expectations.

The board game market - France

Publicado en 14/12/2021 by Client Anonyme - Ce client a souhaité rester anonyme

Etude sérieuse avec de bonnes références.


Businesscoot Response:

Merci pour votre retour et la confiance accordée :)