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MARKET OVERVIEW

1.1 Definition and scope of study

Tailor-made travel is the provision by travel agencies and specialized operators of services and products customized in terms of transportation, accommodation and experiences, to travelers and tourists based on their individual characteristics, behaviors, preferences and needs.

The global tailor-made travel market is expected to reach a value of $447.3 billion by 2030 compared to $91.2 billion today, growing at a CAGR of approximately 17%.

The tailor-made travel market in Italy had very good growth prospects before the arrival of the Covid-19 pandemic, since Italy has always been one of the most popular tourist destinations in the world and Italians are a fairly travel-prone population. 

Despite the long period of stagnation due to the pandemic, there are numerous opportunities for recovery. First of all, it should be recognized that the greater propensity of the population to use the internet has led to a strong shift by many operators in the sector towards the use of digitally oriented business models: an increasing number of agencies and operators prefer to operate exclusively online (OTA-online travel agency). While on the one hand, the growing use of the internet has had positive repercussions for this market, on the other, there are also negative consequences, such as the fact that travelers are increasingly able to build their own tailor-made trips without turning to specialized operators, who are forced to expand their range of services in order to be more attractive. 

Also very important is the positive impact of social media on this market. The latter, in fact, have become a sort of "travel agency", thanks to an increasing number of influencers ("travel bloggers") who propose sought-after destinations, dispense travel advice and show breathtaking experiences. This phenomenon makes the possibilities of personalization increasingly varied and numerous, with the result that travelers are looking for special destinations and unique experiences more and more

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Method

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Analysts 1 sector analyzed
in 40 pages
Method
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Analysts

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Data

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Method

  • Synthetic structure
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Analysts

Hugo Schott

chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.