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The board game market - Italy

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in Italian

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Study Overview

Board games have an ancient tradition, they have indeed been a pastime for a long time; the first mentions of these games date back to 5000 years ago. Board games, "Giochi da Tavolo" in Italian, are part of a broader category, which identifies any recreational activity that requires the participation of more individuals. Board games, as the name suggests, group together all those activities that require a table to be played. Difficult to define in absolute terms, board games are generally characterized by :

A more or less complex rule of the game; A minimum of 2 participants; The need for one or more material supports (game board, counters, pen, dice, cards).

The market for board games, against all expectations, is booming, despite the development of countless alternatives based on rapid technological expansion. Board games continue indeed to survive and are actually experiencing a period of growth worldwide (valued at 8.5 billion USD in 2019, they are expected to reach 12 billion USD by 2023) [Arizton]. Board game sales exploded by 11% over 2020 compared to 2019 due to the COVID-19 pandemic and the periods of lockdown put in place by the world's governments. People around the globe, having to spend more time at home, started occupying their free time with social board games. The sector is also experiencing a prosperous period in Italy thanks to the many events, fairs and shows such as Play Modena organized in their honor, which increase visibility and help boost innovative offerings.

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

Exclusive data

• Indexpresse sectoral database
• Preferred Brands database
• Expert interviews and proprietary indicators

Human expertise

• Experienced research analysts
• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

Visual and actionable reports

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• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market summary
- 1.1 Definition and presentation
- 1.2 The Global Market for Board Games
- 1.3 The Incredible Performance of the Italian Market
- 1.4 COVID-19 Impact
2. Demand analysis
- 2.1 Characteristics of the Demand for Board Games
- 2.2 Top Games Sold Online in 2020
- 2.3 Italian Families Expenditure on Games and Hobbies
- 2.4 Consumer Profile
- 2.5 Key Success Factors of a Board Game
3. Market structure
- 3.1 Value Chain and Dynamism of the Market
- 3.2 Distribution Channels
- 3.3 Revenues of the Main Players
4. Analysis of the offer
- 4.1 Typology of the Offer
- 4.2 Pricing
- 4.3 Hasbro Italia - an Innovation Leader
5. Rules and regulations
- 5.1 Rules and Regulations that Apply to Board Games
- 5.2 Manufacturer Obligations
- 5.3 Importer and Distributor Obligations