Content of the study:
The escape game market - Italy

Available languages

MARKET OVERVIEW

1.1 Definition and scope of study

Escape rooms, often known as escape games, are a type of group game that has grown in popularity over the last decade all over the world. The maze concept is at the heart of the game, and players must discover clues and solve puzzles under a set time limit to escape. Even if the model of the "house of horrors" is undoubtedly one of the most popular, the game's scenario can also be placed in former historical contexts, in isolated locations, or in entirely fantastical realms. Born from a Japanese Idea, the game takes place in rooms with specifically designed structures. Each Escape Room room has a unique fee per participant that reduces as the number of players increases. It ranges from a maximum of € 22 per participant for two players to € 10 for numerous players.  

It is very difficult to estimate the global market value of escape rooms due to the fragmentation of the market, but we noticed that an escape room's average monthly income increased from $19,205.21 in 2016 to $21,404.96 in 2017, with an average order value of $113.16. The Increase in revenue has been of more than 10% in only one year 

In Italy, the number of escape rooms in 2020, were over 500 with different dimensions and themes; the number of rooms are rapidly growing in the last years, considering an increase of 420% from 2017 to 2020. The rooms are well distributed in Italy, all over the regions and the passion for this game is constantly increasing. Many companies are relying on this type of structure to organize team building activities. Thanks to their structure, they are perfect for strengthening the team and creating engagement among colleagues. In Italy, most escape rooms are franchised; depending on the services included in the affiliation and the reputation of the brand chosen, the cost required to operate an escape room can range from 10,000 to over 50,000 euros.

The new trends affect both digital escape rooms and the revisitation of key board games, given that escape rooms are mental ability games and given the social alienation that has evolved in recent years; despite the fact that the “locations”, themes, rules, and number of participants allowed, the game always entails solving puzzles, riddles, and overcoming traps in order to find the "escape route" from the room in which you are literally locked up

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

To keep reading, buy the full research

What is in this market study?

  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What are the latest trends in this market?
  • What is the positioning of companies in the value chain?
  • How do companies in the market differ from each other?
  • Access company mapping and profiles.
  • Data from several dozen databases

  • This market study is available online and in pdf format (30 p.)
  • Consult an example PDF or online
Buy this market study 89€

Availability within 10 business days

Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

  • Top Universities
  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

Control

  • Continuously updated
  • Permanent watch

Method

  • Synthetic structure
  • Standardized charts

Reviews (5)

The performing arts market - France

Publicado en 22/09/2022 by Anais Reteux

Etude généraliste mais très bien réalisée du marché du spectacle vivant dont on trouve assez peu d'analyse aussi complète.


Businesscoot Response:

Merci infiniment Anaïs pour votre retour. Nous sommes ravis d'avoir été à la hauteur de vos attentes!

The holiday rental market - France

Publicado en 26/04/2022 by MATTHIEU VANDERPERRE - ETS VANDERPERRE

I am very satisfied with the contents of the study which will come to enrich my file of request for financing for a project related to the seasonal hiring

The board game market - France

Publicado en 13/01/2022 by Nicolas Silvani - LudoTech

A good overview of the market that doesn't neglect new market developments and at an affordable price. I am interested in a more in-depth study of new trends and players.


Businesscoot Response:

Hello Nicolas, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.

The board game market - France

Publicado en 15/12/2021 by Client anonyme - Ce client a souhaité rester anonyme

Very useful


Businesscoot Response:

Hello, Thank you for your feedback. We are glad that the study was up to your expectations.

The board game market - France

Publicado en 14/12/2021 by Client Anonyme - Ce client a souhaité rester anonyme

Etude sérieuse avec de bonnes références.


Businesscoot Response:

Merci pour votre retour et la confiance accordée :)