The sports betting market - Italy
An analysis with all the essential information for a clear, complete and quantified view of this market.

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Study Overview
A sports bet is a game in which you must correctly predict the outcome of a sporting event, such as a soccer or tennis match, by betting money. The platforms of the best online betting companies also offer sports betting. Each outcome is linked to odds that reflect the change in probability based on the likelihood of an event occurring; to calculate the probability we rely on variables that indicate the chances of the athlete/team to succeed in the given action. This is why, for example, a team that is considered favored by oddsmakers would have lower odds than a team that is not favored. There are several types of bets, including the combined, which allows the player to select and place up to 12 events in the game with a single bet, and the multiple bet, which allows the player to make numerous predictions on the same event. A system game is played if at least three predictions are made on the same betting slip; the key difference between the system and the multiple bet is that in the system not all predictions have to be true to win. Sports betting can be done online or in specialty stores. The global sports betting market is estimated to reach $182.12 billion by 2030, registering a CAGR of 10.2% from 2022 to 2030. Italians are true sports betting enthusiasts. To bet in Italy physically, one can turn either to authorized centers such as bars or premises also set up for betting, or to places that specialize only in sports betting. To comply with tax authorities in Italy, online betting companies must obtain a license from the Customs and Monopolies Agency, which requires a payment of 200,000 euros and a 24 percent tax on the operator's gross gaming earnings. The license is valid for a period of nine years. The Italian government, on the other hand, has indicated that the country's gambling regulations would change in 2023. The most recent sports betting news concerns e-Sports, which are professional video game events. These are tournaments, such as football simulations, where the levels of competition are comparable to those of real soccer. The trend is growing steadily and will become very important in the near future.
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
Exclusive data
- • Indexpresse sectoral database
- • Preferred Brands database
- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Market Overview
- 1.1 Definition and presentation
- 1.2 Global market
- 1.3 Italian market
- 1.4 Covid Impact
2. Demand analysis
- 2.1 Most popular gambling games
- 2.2 Profile of sports bettors
- 2.3 Geographical distribution of soccer bets
- 2.4 The most popular sports for betting
3. Market structure
- 3.1 Online industry analysis
- 3.2 Geographical distribution of sports betting centers
- 3.3 Italian cities with the highest gross gaming revenue (GGR)
- 3.4 Main market players
- 3.5 How to open a betting center
4. Supply analysis
- 4.1 Types of bets
- 4.2 Analysis of various companies' policies in terms of betting bonuses
- 4.3 Supply trends: e-Sports
5. Regulations
- 5.1 Regulations

The sports betting market - Italy
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