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SYNTHÈSE DU MARCHÉ

1.1 Definition and presentation

The wedding planner is a professional qualified to advise and assist in the organization of weddings. The role covered today by the so-called wedding planner has ancient origins, in fact, such a figure, committed to assisting the wedding, dates back to the birth of weddings, undoubtedly in different ways. In fact, the wedding planner, private or agency, is related to the value of marriage and has evolved over time following the social, cultural and religious transformations related to marriage.

In Italy the figure of the wedding plnner is relatively recent. It is believed that it appeared around 2008. Nevertheless, the market for wedding planners has grown exponentially in recent years, supported by strong demand. Recently, in fact, a growing number of weddings have been held on the Italian territory. The boom comes in particular from foreign tourism, which feeds the wedding industry. Undoubtedly, with the growth in demand, the supply has expanded to involve a large number of companies and professionals. The expansion of supply has consequently required more stringent legislation on the subject. The market for wedding planners will therefore have to adapt to the new regulations and leverage the changing needs and habits of consumers.

ANALYSE DE LA DEMANDE

STRUCTURE DU MARCHÉ

ANALYSE DE L'OFFRE

RÈGLEMENTATION

POSITIONNEMENT DES ACTEURS

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Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

  • Top Universities
  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

Control

  • Continuously updated
  • Permanent watch

Method

  • Synthetic structure
  • Standardized charts

Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

Alexia Vacheron

Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti