The dating site market - Italy

A dating site is an online site designed to allow people to meet new individuals, generally with the goal of establishing a personal connection or a romantic or other relationship. There are now a variety of variants of "online dating websites", in close dependence on the customs and traditions of the area in which they are developed. In fact, the operation and purpose of dating sites varies greatly geographically (e.g. USA vs China). The mechanism of dating sites generally however seems to remain constant, relying on the need to register and create a profile, where you add personal and private information, which will often act as a conduit for the initiation of a meeting. Most services offer digital messaging, while others provide additional services such as webcasts, online chat, telephone chat (VOIP) and message boards. The use of online dating or meeting services has grown exponentially in recent years worldwide, affecting the Italian territory as well. The demographic and social changes that are impacting the nation (e.g. aging population, increasing number of singles) are responsible for part of the change in the habits of Italians and consequently are reflected in the increased demand for dating sites