1.1 Definition and Presentation
The home decor market is comprised of several accessories and items used to furnish and decor one’s house.
The Italian design being worldwide acclaimed has become a source of inspiration both on a local and international level. The market counts more than 29000 players according to ‘Sole 24 Ore’, with different positionings and offers, that contribute to a substantial amount of the country’ commercial surplus.
At present, Italy stands in fourth place in the home decoration segment, with a considerable presence in both production and export.
The Italian home décor market can be considered as follows:
- Home decorative objects and textiles (such as curtains, cushions, tablecloths, fabrics)
- Small furniture items (such as lamps, coffee tables, nightstands)
- Large furniture items (such as beds, benches, sofas)
Specifically, home decoration is associated with a sense of style, design and appeal, that serve as means to personalize the interior of a house and enhance its esthetics.
In Italy, in particular, home decoration has become a lifestyle shaping both the culture and the economy of the country. Each year an increasingly relevant number of companies attend the so-called ‘Salone del Mobile’, an actual status symbol for home decoration, to display their own work or see the latest trends in the industry.
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