The luxury household linen market - Italy

Household linen includes fabric items intended for everyday use. Therefore, all of the following categories can be reported: bedding, bedding items, bath linens, table linens, and kitchen linens. After design became such a prominent component in the decoration of a home, the big players in the fashion industry started to supply the market with home decor items as well. Naturally, luxury linens are considered high-end products that can give homes a fashionable and eye-catching look. The global luxury home linen market has been valued at $2.3 billion in 2020, and is expected to expand at a CAGR of 2.13% during 2017-2023. Luxury home linens offer benefits such as increased comfort and higher quality, which are expected to be the main drivers of increased demand among customers. Europe accounted for the largest share of market revenue (nearly 40%) in 2017, and is expected to maintain its dominance in the future. Of course, the largest portion of this share is attributed to the Italian market, where a number of famous designers and luxury brands are meeting the demand for high-end home goods with a variety of possibilities. Thus, Italian companies including Frette or Gentili Mosconi , as well as Armani/Casa, Fendi Casa and Versace Home Collection account for nearly 63 percent of the European supply in the said market. Of course, exports and online sales have boosted the market's development. On the one hand, Asia and Eastern markets are showing significant attractiveness for these product categories, so they are buying such goods mainly from Europe. On the other hand, the ability to buy all kinds of products online that customers need makes them buy more frequently, as they do not even have to go out and go to a specific store. As a result, there are huge growth opportunities for this market, although due to high prices, it remains affordable and accessible to only a small part of society.