The luxury household linen market - Italy

The global luxury home linen market was valued at $2.3 billion in 2020 and is projected to grow at a CAGR of 2.13% from 2017 to 2023, expecting to reach a value of $2.48 billion. Europe, and in particular Italy, is a significant player in this market, home to renowned designers and luxury brands like Frette and Jesurum, which contribute substantially to the European market share, with Italy alone accounting for nearly 63% of said supply. The luxury linen market caters to a niche demographic, with increased comfort and quality as the primary demand drivers. The market is supported by the U.S. and China, which are the largest consumers of luxury goods globally, and is also influenced by the increasing importance of online sales and exports, especially to Asia and Eastern markets. Italy’s household linen sector, while experiencing fluctuations, shows a trend of consumers prioritizing the enhancement of home comfort and aesthetics, in part due to the COVID-19 pandemic, which has seen an increased focus on home living and e-commerce. As consumers gravitate towards sustainability and personalization, the industry sees opportunities in the sectors of mega yachts, private jets, residences, hospitality, and fine dining, where the demand for luxury linens is noteworthy..**Evolving Luxury Home Linen Market in Italy: A Nexus of Tradition and Innovation** In Italy, the household linen market, an intrinsic part of the nation's rich textile heritage, is traversing a fascinating evolution propelled by the burgeoning concept of "home living." This idea celebrates not only the desire for beautifully furnished interiors but also the intent to personalize one's living space with an array of meticulously selected, high-quality linen products. The Italian market, albeit experiencing a trend of cautious spending, still prizes luxurious home linens, often seen as fashion-forward statements for homes. A comprehensive analysis reveals that the Italian luxury home linen market is a complex combination of both historical and emerging trends. Companies like Frette and Jesurum, steeped in tradition and craftsmanship, continue to dominate the sector and are synonymous with opulent living, supplying prestigious institutions like royal families and luxury hotels worldwide. On the flip side, small-scale luxury artisans offer bespoke, handcrafted pieces, often commanding a higher price point due to their exclusive nature and customization options. In recent years, although Italy witnessed a slight decrease, with sales dipping between 2.4 and 5.9 percent over a five-year span, the embracement of the "home living" culture has injected new life into the sector. Bed linen remains the most significant category within the home linen market, demonstrating a persistent growth in turnover between the years 2013 and 2020. Shifting focus to the luxury home linen segment, Europe is at the forefront, particularly Italy, with its luxury linen market value estimated at between $2 and $3 billion in 2020, with projections pointing to continued growth between 2 and 3 percent CAGR through to 2023. The Italian landscape is notably influenced by brands like Frette, poised to cater to a small yet affluent part of society. The demand for exclusive linen in Italy is intricately linked to the location of luxury properties and the spending habits of consumers on luxury goods. Milan and Rome emerge as hotspots for luxury real estate, creating an avid market for high-end home linens. Furthermore, Millennials and Generation Z are becoming increasingly significant consumers in this market, with an expected rise to account for over 40 percent of total luxury goods by 2025. However, the thrill of luxury does not end with personal acquisitions. Various sectors including mega yachts, private jets, residences, hotels, and fine dining establishments, to name a few, all contribute to the upscale linen market. The mega yacht sector alone, a stronghold of Italian craftsmanship.### Pioneers of Elegance: Italy's Iconic Luxury Linen Brands Italy has long been recognized for its exquisite craftsmanship and design in the realm of luxury linens. The market boasts an array of renowned brands, each with a rich history and unique expertise, consistently delivering premium quality products that blend traditional techniques with contemporary aesthetics. **Frette**: Leading the sector with its prestigious heritage, Frette stands out as a beacon of luxury in home linens. Established in 1860, the brand quickly became synonymous with opulence, serving an elite clientele that included royal families, grand hotels, and luxury transport lines. Frette's commitment to quality and innovation was evident early on with its trailblazing "ready-to-wear" home linens and its esteemed presence in the mail-order market. Today, it continues to adorn some of the world's most prestigious establishments, offering an unparalleled experience of comfort and style. **Jesurum**: Another venerable name in the world of luxury linens is Jesurum, which originated in Venice in 1870. The company began with lace making and soon carved a niche for itself by introducing the first polychrome lace, a novelty at the time that garnered international acclaim. Jesurum has always catered to the high-end market, earning the patronage of European aristocracy and the honor of being an official supplier to the Italian royal family. Modern-day Jesurum respects its historical legacy while embracing contemporary materials and designs, often undertaking bespoke projects in collaboration with architects and interior designers, ensuring that its offerings stay at the forefront of luxury. **Once Milano**: As a testament to the diversity within Italy's luxury linen market, Once Milano offers a personalized touch with its entirely handmade linen products. With a focus on supreme quality and craftsmanship, Once Milano has a dedicated following, particularly within the United States, where appreciation for artisanal products continues to grow. This boutique company stands out for delivering custom luxury experiences through their fine linen collections. **Quagliotti**: Since 1933, Quagliotti has been another shining example of Italian excellence in luxury home textiles. The brand thrives on its local heritage, selecting the finest raw materials to weave and produce high-caliber linens that embody handcrafted precision. Committed to overseeing every aspect of production, from weaving exclusive jacquards to the careful packaging process, Quagliotti has established itself as a trusted supplier of luxury linens for the hospitality industry and discerning clientele around the globe. These brands represent a blend of Italy's rich

Inforamtion

• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 15/09/2022

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Summary and extracts

List of charts

• Size of the household linen market
• Breakdown of household linen sales, by product type
• World market value luxury home linens
• Evolution of realized production of household linen fabrics
• Size of the household linen market, by product category
• Evolution of production sold of household linen
• Luxury market share by country
• Why Italians buy luxury goods
• Imports, exports and coverage rate for household linen
• Breakdown of household linen imports, by major supplier countries
• Breakdown of household linen exports, by major customer countries
• Home category turnover value of some fashion brands
• Evolution of the price of natural raw materials
• 5A raw silk price of Chinese origin

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