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MARKET OVERVIEW

1.1 Definition and scope of study

Household linens are fabric goods intended for daily use. Therefore, they include all the following categories: bed linen, bedding items, bathroom linen, table linen, kitchen linen, and textile decoration. After design became such a relevant component in furnishing a house, the big players of the fashion industry have started supplying items for households. Naturally, luxury linens are considered to be high-end products, which can donate houses a fashionable and appealing aspect. 

The global luxury household linens market was valued at $2.02 billion in 2017, and is expected to expand at a CAGR of 2.6% during the period 2018-2025.

Luxury household linens offer benefits such as peace of mind and increased comfort, which are expected to be major factors for increasing demand among customers. Europe accounted for the largest revenue share of the market (almost 40%) in 2017, and is expected to maintain its dominance even in the future. Naturally, the most relevant portion of such share is attributed to the Italian market, in which a number of famous designers and luxury brands are fulfilling the demand for high-end household goods with a variety of possibilities. Thus, Italian companies including Artemide, Kartell, Poltrona Frau, as well as Armani/Casa, Fendi Casa, Kendo and Versace Home Collection represents almost the 63% of the European supply in the abovementioned market.

Naturally, exports and online sales have boosted the development of the market. On one hand, Asia and eastern markets are demonstrating a relevant attractiveness for these categories of products, so they are purchasing such goods especially from Europe. On the other hand, the possibility to shop online every sort of product customers need make them purchase more frequently, as they do not even have to go out and get to a specific store. Consequently, there are huge opportunities for this market to grow, even if, due to the high prices, it remains affordable and accessible only for a tiny portion of the society.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Reviews (5)

The household linen market - France

Publicado en 31/05/2022 by Hokko

Very good study, complete with figures that helped me in my research

The furniture market - France

Publicado en 07/03/2022 by Olivier RICARD - Cosmmy

"Structured study with good macro and micro data. Also gives good focus and thinking to approach the market and its segments Also opens up interesting avenues and sources to go further depending on one's needs."

The interior design market - France

Publicado en 07/03/2022 by Olivier RICARD - Cosmmy

"Structured study with good macro and micro data. Also gives good focus and thinking to address the market and its segments Also opens up interesting avenues and sources to go further depending on one's needs."

The household linen market - France

Publicado en 10/01/2022 by Sebastien wolff

Complete and detailed study on the types of articles. Surprising to note that on a global level, articles made of synthetic and artificial fibers are increasing while those made of natural fibers are decreasing


Businesscoot Response:

Hello Sebastien, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.

The interior design market - France

Publicado en 03/12/2021 by Malcolm Vincent

Good vision of a very fragmented and fashion-dependent market, both for products and distribution


Businesscoot Response:

Hello Malcolm, Thank you for your feedback and we are pleased that this study has given you a good overview of the market.