1.1 Definition and presentation
The Linen of house refers to all fabrics for domestic use. They can be segmented into six product types:
- Bed linen;
- Bedding items
- Bathroom linen;
- Table linen;
- Kitchen linen
- Textile decoration.
The high-end bed linen market is likely to see an increase in growth as consumers become more conscious of their sleeping habits. Key drivers in the global market for high-end linens include increasing consumer spending on interior design together with innovation in fabrics, such as Egyptian cotton and silk. The UK experienced the strongest growth in Europe between 2007 to 2016 with a CAGR of 3.5%.
Once reserved for specialized shops, the distribution of household linen such as bathroom linen and table linen are now multi-channel. While mass retail chains offering their own brands have made significant progress (30% of sales), distance selling (30%) remains high thanks to the expansion of e-commerce. Players in the UK market include Linen Fabric, John England, and Linen & Moore.
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