British market
The luxury household linen market in United Kingdom
Household linen refers to all fabrics for domestic use. They can be segmented into six product types:
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Household linen refers to all fabrics for domestic use. They can be segmented into six product types:
Bed linen ;
Bedding ;
Bathroom linen ;
Table linen;
Kitchen linen;
Textile decoration.
The high-end bed linen market is set for further growth as consumers become more aware of the impact of sleep quality on their daily lives. The main drivers of the global high-end bed linen market are increasing consumer spending on interior decoration, and innovation in the fabrics used, such ascotton and Egyptian silk. In Europe, the UK saw the strongest growth between 2007 and 2016, with an average annual growth rate of 3.5% over the period.
Once the preserve of specialist stores, the distribution of household linen such as toiletries and table linen is now multi-channel. While supermarket chains offering their own brands have made significant progress, distance selling remains high thanks to the expansion of e-commerce. UK market players include Peter Reed and Heirlooms.
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