The market for luxury bedding - Germany

1.1. scope of the study

The market for luxury bed linen in Germany is relatively large and growing steadily. Many people appreciate high-quality bedding, as it ensures a night of restful sleep and leaves a pleasant feeling on the skin. In Germany, there are a variety of manufacturers and suppliers of luxury bedding, both online and in brick-and-mortar stores. For example, the most famous luxury bedding brands in Germany include Schlossberg, Christian Fischbacher, Joop!, Marco Polo, and Essenza. These brands are known for their high-quality fabrics, intricate designs, and exclusive collections.

The luxury bedding market includes pillows, pillowcases, as well as fitted sheets, sheets, and comforters, bedspreads, mattresses, mattress protectors. This market is a segment of the home textiles market, but it is the biggest one... Depending on the needs and the season, bedding can be made of different materials. Satin is one of the most popular fabrics of bedding, as it feels cool and smooth. Consequently, it is well suited as an all-season bedding fabric, along with percale bedding. Summer bedding is made of climate-regulating jersey nitrogen, which is particularly soft and elastic. But linen bedding is also good in summer because of its cooling effect.

Sales of bed linen and comforter cover about 1.4 billion euros in Germany in 2020. High-quality bed linen generated sales of about 52 million euros in Germany in 2020. 14 percent of German consumers claimed they were buying luxury bed linen, at least occasionally. The European luxury bedding market is forecast to grow by an average of 5.6 percent per year until 2025.